Cannes Film Festival: Velvet-covered BMW XM Mystique Allure unveiled
BMW XM Mystique Allure, inspired by Naomi Campbell, debuts at the Cannes Film Festival
At the 76th Cannes Film Festival, BMW, the official automotive partner of the event for a third consecutive year, revealed an unusual one-off creation. Touted as the first vehicle in thebrand’shistory tobe designedusing exclusive materials fromthe world ofhaute couture, the BMW XM Mystique Allure is the latest product of the collaboration between BMW and British supermodel Naomi Campbell. The partnership took off last year with the“Dare to be You”launch campaign for the BMW XM.
Against the backdrop of the French portside resort, Naomi Campbell presented the XM Mystique Allure, a creation inspired by her, to an audience of selected guests before making her way in the car to the red carpet. Sharing her thoughts on the collaboration, Naomi said,“WitnessingBMW'svision for the XM Mystique Allure come to life has beentrulyincredible. I feel deeply honoured to havesparked the inspiration fortheir first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”
Taking inspiration fromNaomi’sfavourite colour, the XM MystiqueAllure’sexterior showcases a deeply saturated ultramarineshade,accentuated by a lustrous matte finish.Featuring rich velvet and shimmering‘frozen metallic’sequins, thevehicle’ssurface casts hues ranging from intense violet to deep ultramarine. The interior, including the rear M Lounge, is draped in purple velvet.
Also Read: BMW M4 Competition xDrive launched in India
The use ofmaterials from the high fashion industryisn’tthe only bespoke treatment on the vehicle. Designers have also added to the XM Mystique Allure abespokeadaptation of the BMW IconicSounds Electric co-developed with renowned film score composer Hans Zimmer.
For the unaware, the BMW XM is the first model since the legendary M1 sports car to be developed from the ground up by BMW M GmbH.Powered by the M Hybrid system,the XM is also the first hybrid vehicle fromBMW’sM division.In its range-topping Label Red guise, the plug-in hybrid XM offers an output of about 737bhp, making it the most powerful series-production road car from BMW M.
&im=FitAndFill=(700,400))
National Handloom Day 2026: From Alia Bhatt to Samantha Ruth Prabhu; Actresses who celebrated India's textile heritage as brides
)
The Royals enter the Doctor Who universe: King Charles and Queen Camilla beam into Commonwealth Games in TARDIS
)
Unitree Robotics targets $9 billion valuation in landmark IPO backed by DeepSeek and Tencent
)
India names 27 sites in Arunachal Pradesh
)
Bharat Bhhagya Viddhaata OTT: When will Kangana Ranaut's film stream online?
&im=FitAndFill=(700,400))
How many soldiers operate one S-400 battery?
)
Shakib Al Hasan ready to return to Bangladesh—under one condition
)
‘Fake news’: MEA rejects report claiming India sought defence pact with Israel after Pakistan, Saudi Arabia, Turkey deal
)
Rockstar to unveil GTA 6 extended look ahead of November launch
)
Russia forms Ukrainian Volunteer Spetsnaz Brigade to fight Ukraine
)
Drug-resistant fungus that hides in hair and enters bloodstream reported in 23 US states
)
Technology transfer deal boosts India's defence manufacturing ambitions
)
Border row erupts in Europe after Ceuta crossings, Spain imposes border controls on Italy
)
Morale plummets on USS Abraham Lincoln: Are US sailors reaching a breaking point? | GRAVITAS
)
'Security can't be bought with Pakistan, Turkey deal': Iran tells Saudi Arabia
)
Baba Vanga's 2026 prophecy: 2 predictions 'already came true', 3 terrifying ones remain. Details inside
)
Colombia’s new president Abelardo de la Espriella vows to ‘defeat narco-terrorists’, signals hardline shift
&im=FitAndFill=(700,400))
New Friday OTT releases (August 7, 2026): Operation Safed Sagar, Vadhandhi, Main Vaapis Aaunga- 6 movies and TV shows on Netflix, Prime Video and more
)
Squadron Leader Bhawana Kanth scripts history as Indian Air Force gets its first woman ‘Top Gun’ pilot
)
RSS says Gen Z protests reflect genuine distress
)
Trump says Iranian school bombing photos could be AI-generated - 'I don’t think...'
)
IAF officer held for sharing sensitive information in 'honey trap' case, booked under Official Secrets Act
)
Stray Kids under scrutiny? Fans react to Grammy submission silence after BTS boycott
&im=FitAndFill=(700,400))
Why the Su-30MKI doesn't need external fuel tanks to fly vast distances
)
Jugal Hansraj reunites with Shekhar Kapur after 40 years for Masoom: The Next Generation
)
New speed limits, automatic challans: Big traffic change coming to Delhi-Meerut Expressway. All you need to know
)
India officially names 27 places in Arunachal to counter China's renaming claims
)
Trump calls White House ballroom ruling a 'national disgrace' as court says Congress approval needed
)
US sanctions Iran’s crypto network after Strait of Hormuz attacks, offers $15m bounty for intel on IRGC finance
&im=FitAndFill=(700,400))
Why the Su-30MKI is one of the heaviest fighters ever built
)
Uttarakhand young innovator builds India's own flying vehicle, conducts first test flight: WATCH
)
Chilling video shows students take cover as teen opens fire at Thai school
)
Reese Witherspoon's father hospitalised after poolside incident in Nashville: Report