Gurugram

JSW MG Motor India in collaboration with Google Cloud India has unveiled two AI chatbots –AVIRA and VIR – to enhance customer interactions and service. These digital assistant, developed using Google Cloud’s advanced AI capabilities in partnership with Riafy, represent a major step forward in automotive industry’s customer engagement in India.

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JSW MG Motor India here becomes the first car manufacturer in country to adopt this technology and is establishing a front foot in digital transformation. Google Cloud’s PaLM 2 technology, a powerful large language model, is utilised by the chatbots and is available across platforms including MG website, WhatsApp and EVPEDIA website.

Avira and Vir are introductions that are part of JSW MG Motor India's attempt to tap the broad use of AI to improve customer satisfaction. The aim with these chatbots is to increase their operational efficiency, enhance customers experiences and gain valuable information regarding user interactions. Their capabilities permit for personalisation by customer preferences and history and many of its capabilities permit for real time, personalised support and that builds trust and satisfaction.

“Apart from leveraging technology to redefine customer engagement and operational excellence, commenting on launch Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, said, This is a big step in our quest to deliver a better consumer experience with Avira and Vir.”

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'JSW MG Motor India is innovating and reimagining the consumer experience using our AI platform and we are excited to collaborate with this collaboration,' said Bikram Singh Bedi, Vice President and Country MD, Google Cloud India.

Avira: The Car-Buying Journey

That means Avira is designed to simply and effectively provide highly interactive and personalised support to help people through the car buying process. You can contact them via text and voice on the JSW MG Motor India website as well as WhatsApp and Avira effectively resolves queries by customers related to the MG Vehicles to make the whole buying experience seamless.

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Vir: Your Guide to Electric Vehicles

Vir is dedicated to educating customers about electric vehicles, providing comprehensive information via the EVPEDIA website and WhatsApp. By offering detailed insights into the EV landscape, Vir empowers customers to make informed decisions.

JSW MG Motor India’s commitment to a consumer-centric approach is further supported by tech-driven initiatives like MG Xpert, MG Epay, and the MG Metaverse, reinforcing its dedication to innovation and customer engagement.