Washington DC, United States

United States President Joe Biden's re-election campaign has aired a new 60-second ad campaign that seeks to help the presumptive Democratic candidate recover from his abysmal performance at his first face-to-face debate with rival Donald Trump this election.

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Debate fallout

Last week's (Wednesday, June 27), debate has shaken Biden's standing in the 2024 US election race. During the altercation, an audience of more than 50 million people saw Biden's hoarse, halting delivery that once again led to questions and debate about his age and his ability to lead the US.

The latest ad, which as per the New York Times has been aired in key battleground states, doesn't show footage of the debate. Instead, it shows a charged-up Biden at a rally in North Carolina, held on Thursday (June 28), a day after the debate.

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Also read | US presidential debate: Trump won but how badly did Biden lose?

Featuring dramatic pulsing music, the ad opens with visuals of Trump from the CNN debate as Biden narrates, "Did you see Trump last night? I mean this sincerely, the most lies told in a single debate."

Seeking to address concerns around his age, Biden at the rally can be seen telling the crowd, "Folks, I know I'm not a young man."

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"But I know how to do this job. I know right from wrong. I know how to tell the truth. And I know, like millions of Americans know, when you get knocked down you get back up," he adds, punctuating the last line with an energetic fist pump.

Posting the ad on X, Biden-Harris HQ said, "Joe Biden knows how to tell the truth. Meanwhile, Donald Trump just lies and lies and lies." You can see it here:

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To fight or not to fight (elections)

The ad comes as Biden on Sunday spent time with his closest relatives at Camp David, as reports suggested that his family has urged the 81-year-old to stay in the race.

Also read | US presidential election 2024: Joe Biden's family urging him to stay in race, says report

A recent survey by CBS News shows that following his debate with Trump an increasing number of voters, including Democrats, do not believe that Biden should be running for president.

The survey shows that most voters said that Biden should not run given his campaigning and his effectiveness in office, along with his age. By contrast, Trump among Republicans finds a wide view that he should be running.

(With inputs from agencies)