Published: Oct 31, 2025, 12:53 IST | Updated: Oct 31, 2025, 12:53 IST
North East Oudh, famed for its rare and luxurious agarwood, is emerging as a global hotspot in the fragrance and luxury goods market. Industry experts project the region could generate up to $2.4 billion in revenue, driven by soaring demand for premium oud oil in the Middle East and Asia.