Sri Lankan airlines promotes Ramayana Trail in unique ad, goes viral on social media

An advertisement made by Sri LankanAirlines garnered a lot of appreciation on social media platforms for showing the "Ramayana Trail" which took the viewers on a journey to different iconic locations related to the Hindu epic Ramayana.

In the five-minute advertisement, the grandmother is seen narrating the Hindu epic to her grandson through a children's book.

In the video, the grandson questions about the island where Sita was taken by Ravan after getting kidnapped. Then, the grandmother tells him the story of the kingdom of Ravan which is today Sri Lanka.

"All the places in the Ramayana are real. Today we know Lanka as Sri Lanka," the grandmother says and the video shows the visuals of Ravan's Cave close to Ella town where it is believed Sita was kept before being taken to the Ashoka Vatika, which was inside the palace of the demon king.

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In the video, the Seetha Amman Temple – also called Ashok Vatika Sita Temple – was shown. In today's time, it is maintained by the Indian Tamils of Sri Lanka.

The video also mentioned the bridge built by Rama's army to reach Sri Lanka which is the Ram Setu bridge that connects Rameswaram in Tamil Nadu to the Sri Lankan coast.

Relive the epic of The Ramayana Trail

Embark on a journey through Sri Lanka’s legendary landscapes with SriLankan Holidays, offering a fully customized experience tailored just for you. Every step of your adventure is designed to bring out the grandeur and glory in the ancient… pic.twitter.com/jctUhc4JKn — SriLankan Airlines (@flysrilankan) November 8, 2024

"Is the bridge still standing," asked the grandson. "Yes, you can still see it today," the grandmother answered.

The Rumassala Hill, which is believed to be one of the fragments of medicinal herbs that had fallen from the Hanuman when he was carrying the Sanjeevani herb to save Lakshman, was also mentioned in the video.

Netizens react to the video

The X users were delighted by the advertisement and appreciated the Sri Lankan airline's initiative to promote spiritual tourism using the story of Ramayana.

"What an outstanding advertisement. It will really appeal so many people to visit Sri Lanka," said a user.

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"Such a spectacular ad. Got goosebumps watching it. Our tourism sector needs to learn from this," wrote another user.

A third user called the advertisement "one of the best airline advertisements".

"What a remarkable advertisement! Highlighting historical sites from the Ramayana, it’s sure to spark curiosity and draw many to explore Sri Lanka’s rich heritage," wrote a fourth user.

“Srilanka will be my next big trip. When I went to Bali I was mesmerised by its hospitality, beauty and heritage,” stated a fifth user.

(With inputs from agencies)