Meta changes rules on deepfakes and other altered content ahead of US election
Meta
In a move to halt the circulation of deceptive content generated by artificial intelligence tools, Facebook and Instagram's parent company, Meta, announced significant policy changes regarding deepfakes and other digitally created or altered media.
What are the new changes?
From May, Mark Zuckerberg-led Meta will mark AI-generated videos, images, and audio posted on its platforms with 'Made with AI' tags, according to a blog post by Vice President of Content Policy Monika Bickert.
Users might be able to see 'high-risk' labels on more prominent videos immediately.
The social media giant will also mark the digitally altered media that pose a "particularly high risk of materially deceiving the public on a matter of importance" with special labels.
Shift in Meta's misleading content policy approach
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These changes in policies show how Meta's approach has shifted from removing a limited set of posts that had manipulated content to keeping the content on platforms while informing users that it is manipulated with the use of special labels.
Which platforms will see the new policy changes?
The new policy changes are applied on Meta's Facebook, Instagram, and Threads. WhileWhatsApp and other services do not come under the same policy.
What caused Meta to change its content policy?
These new changes in policy come a few months prior to the upcoming US presidential election, which according to experts could see the use of AI tools.
Last year, an AI-manipulated video of US President Joe Biden behaving improperly circulated on Facebook. After that, Meta's oversight board declared Meta's current regulations on altered media absurd.
Because altered films are only prohibited by Meta's then "manipulated media" policy if they were created using artificial intelligence or if they made individuals appear to say things they never really said, the footage was allowed to remain online, which was a big lapse in Meta's quest to halt misleading content.
The board stated that the policy should also apply to non-AI content, which is "not necessarily any less misleading" than AI-generated content, as well as audio-only content and videos showing individuals doing acts they never did.
