Normani signed as Savage X Fenty's first ambassador Photograph:( Instagram )
Rihanna made the announcement just a few hours after Victoria’s Secret pulled the plug on the show.
They say many doors open when one door closes and this might have just come true for lingerie models worldwide as after Victoria’s Secret called off its highly popular Victoria’s Secret show and Rihanna announced Normani as its first-ever Savage X Fenty’s ambassador.
Rihanna made the announcement just a few hours after Victoria’s Secret pulled the plug on the show. Her brand Savage X Fenty shared a picture of the singer Normani introducing her as their first brand ambassador as she posed in some red hot lingerie. Normani too shared a picture of herself and confirmed the news.
Rihanna in a statement said, “Normani is the perfect choice for a Savage X ambassador. She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate toward her.”
Normani too spoke highly of Rihanna and said, “Rihanna is always at the cutting edge and continues to push the boundaries in everything she does. The way she embraces her sexuality and exudes grace is such an inspiration to me and so many other women around the world. Rihanna and Savage X celebrate and empower women of all shapes, sizes, and colours everywhere – it’s a beautiful thing and is truly revolutionary.”
Normani was also seen in Rihanna’s Savage X Fenty fashion show that Rihanna called a “fashion musical” with models and celebrities coming out to showcase lingerie in an outwardly fashion. The show was streamed on Amazon Prime.
Meanwhile, L Brands, Victoria’s Secret’s parent company took the decision of pulling out from their annual high-profile show as they want to now work on evolving its messaging. Victoria’s Secret (VS as it is popularly referred to as in the fashion circles) has been in the news recently for all the wrong reasons including having an outdated business model and its top bosses giving some controversial remarks that faced a lot of backlash from the people. Remember its former marketing chief marketing officer Ed Razek who made transphobic remarks recently?
L Brands CFO Stuart Burgdoerfer said, “We will communicate to customers through lots of vehicles including social media and other channels,” said with regard to company strategy in the future.