Former ADOR CEO Min Hee Jin’s new agency signals official launch, hints at new boy group

Min Hee Jin, a South Korean music producer, art director and the former CEO of ADOR, a subsidiary of entertainment company Hybe Corporation, and the former executive producer of K-pop girl group NewJeans, is ready to take a new leap in her showbiz career. Min Hee Jin has announced her new label and even hinted at a boy group project.

Min Hee Jin's new agency, upcoming boy group project

As per the report of The Korea Herald, Min Hee Jin officially founded her new label named Ooak Records, which began its activities with a series of teasers released on its social media accounts. However, the teaser was showcased to reflect on the label's broader vision and creative direction, more than the upcoming boy group project.

Also Read: Ranbir Kapoor reveals what made him connect to Animal: ‘Grew up with that distance from our father…’

Reportedly, the Ooak Records official stated, "We wanted to use the visuals to communicate the overall creative identity of Ooak Records, not just our ambition to launch a new boy group, but also the company's aesthetic and philosophical direction. What was released today marks the official launch of Ooak Records."

Also Read: K-drama Our Universe leaves netizens impressed, say 'chaotic but fresh'

The label further stated, "We're actively recruiting trainees and preparing for a future group debut, but there's no set timeline as of now."

Also Read: Head over Heels to All of Us Are Dead: K-dramas featuring actress Cho Yi Hyun

Min Hee Jin's controversy involving HYBE

In April 2024, HYBE Corporation began an internal audit on Min Hee Jin and her executives for allegedly attempting to seize full control of ADOR and publicly called for Min's resignation as the CEO. In response to this, Min issued a public statement rebutting the allegation, claiming that it would have been impossible for her to seize control of ADOR since HYBE owns 80% of the shares.

Also Read: Disneyland's Haunted Mansion now a wedding venue - but with the spooky price tag

Min later claimed that she was asked to resign because of her complaints about the creative similarities in artistic direction between NewJeans and Illit and a girl group that had made their debut under HYBE's subsidiary label Belift Lab. The ex-CEO blamed the HYBE chairman, Bang Si Hyuk, who oversaw the production of Illit's debut, for failing to address the creative similarities between the two groups. Following the dispute, Hybe Corporation's share value fell by 12.17%.