Amazon's workforce reduction in 'Buy with Prime' unit reflects shifting priorities
The logo of Amazon
Global e-commerce giant Amazon has revealed plans to cut jobs in its Buy with Prime unit, marking a 5 per cent reduction in the service's workforce. While the exact number of affected employees remains undisclosed, it's estimated that around 30 individuals have been impacted by this decision, according to sources cited by Reuters.
Launched in 2022, Buy with Prime offers fulfilment and delivery services to retailers outside Amazon's platform, utilising the company's extensive logistics network. Amazon emphasised the unit's continued importance despite the workforce reduction, committing to substantial ongoing investments.
Amazon spokesperson stated, 'We regularly review the structure of our teams and make adjustments based on the needs of the business, and, following a recent review, we've made the difficult decision to eliminate a small number of roles on our Buy with Prime team.' The company reassured affected employees of active support in securing roles within or outside Amazon.
Broader workforce adjustments across Amazon divisions
Amazon's announcement follows recent layoffs in various divisions, with several hundred employees affected in its streaming and studio operations. Notably, Twitch, Amazon's live-streaming platform, disclosed a significant 33% reduction in its workforce, impacting 500 employees. Simultaneously, the Audible audiobook unit revealed plans for a 5 per cent cut in its workforce.
This trend of job cuts extends beyond Amazon, with Google, a tech giant under Alphabet's ownership, recently announcing layoffs within its advertising sales team. The landscape reflects a shift in tech companies' strategies as they transition from pandemic-induced hiring surges to focusing on profitability and AI adoption amid rising inflation and interest rates.
)
US vs China over South China Sea: Washington backs Philippines, Beijing hits back
)
Bigg Boss 20: Isha Rikhi evicted after three weeks in Salman Khan’s show
)
Musk plans to more than double xAI's chips to over 1.2 million Nvidia GPUs by year-end
)
After JU, clash erupts at SRFTI: BJP’s ‘Dimagi Naxal’ jibe sparks political firestorm after students protest RSS-linked event
)
‘Anti-social elements spreading false rumours’: LPU issues statement amid massive unrest over alleged rape
)
LPU students go on rampage, vandalise campus amid widespread protest: What's happening
)
Trump asked Xi to pressure Iran. China did not say yes — here’s what Beijing wants
)
US Treasury Secretary Scott Bessent hails global crackdown on Iranian banks and airlines
)
An OpenAI agent escaped its locked test cage again, by hiding questions in DNS lookups
)
'Our video was trimmed': LPU girls who featured in rape-denial video make U-turn
)
3 males killed, four others injured in shooting after fight at strip club in Detroit
)
'Victory for low-budget consumers': Raghav Chadha hails 30-day telecom recharge rules
)
Claude rebuilt the 1989 game 'Prince of Persia' by reusing the original's own code
)
Beyond metros: How Tier-2 and Tier-3 cities could drive India’s next AI wave
)
Tesla builds first Cybertruck with its own refined lithium: Elon Musk's $1 billion Texas bet pays off
)
IndiGo flight suffers tail strike in Bengaluru while landing; DGCA to probe incident
)
The US and China set up an AI 'red telephone', but skipped the rulebook
)
‘Terror suspects arrested near UK air base were looking to do big damage’: Trump
)
Russian envoy claims US tactics to contain India were revealed in ‘Freudian slip’
)
IND vs WI 1st ODI: Kohli breaks Sachin's most runs in one country record with unbeaten 139 as India thump West Indies by 8 wickets
)
Researchers rebuilt exactly how 700 AI agents hacked Hugging Face: a 900-link chain trick
)
‘Olympic inclusion is our major target’: WPA President Ishaun Singh on pool’s global ambitions
)
Nations League: Spain sink England at Wembley; Modric shines for Croatia
)
Why has Iran released no proof of life of Mojtaba Khamenei? Araghchi reveals...
)
'What kind of confession is this?': Pakistan PM Shehbaz Sharif’s 'terrorists would be roaming New York' remark goes viral, raises alarm online. Watch
)
South Korea demands apology from Ukraine over North Korean prisoners' transfer
)
Beyond BrahMos: India targets Rs 50,000 crore in defence exports with unmatched price edge
)
Sri Lankan Tamil migrant worker gets death sentence in Saudi Arabia, help sought from India
)
Muslim marriage cannot shield sex with minor wife from prosecution under POCSO: Delhi HC
)
'Can't help but draw painful parallels to Nirbhaya case': SC on latest incidents of rape cases in Delhi-NCR
)
99.9% more powerful - Scientists find boy who can recall memories from just 3 months of age
)
'FIRST LOOK from inside Noah’s Ark': Researchers share video from inside mysterious mound in Turkey
)
UNSC reform momentum grows: Russia, Portugal, Mauritius push for India's permanent seat bid
)
8 US marines injured in Iranian missile attack on vessel in Strait of Hormuz: Report
&im=FitAndFill=(700,400))
New OTT releases this week (September 28-October 4, 2026): Dupahiya 2, Pooja Meri Jaan, Ohh My Dog- 5 titles coming on Netflix, Prime Video and more
)
Afghanistan says 28 fighters killed in clash near Pakistan border, Islamabad denies
)
Ceuta migrant crisis: Protesters take to streets as Spain grapples with migrant challenge
)
LPU suspend classes, postpones exams as violence escalates over rape claims: What's happening
)
New York City wants a 'kill switch' on every AI, and will pay whistleblowers who report violations
Bottomline
The tech industry, once characterised by aggressive hiring during the pandemic, is undergoing a notable shift as companies reassess their structures. The trend of job cuts extends beyond Amazon, indicating a broader industry-wide realignment.
As global uncertainty rages on, tech companies must balance growth with cost-cutting measures. The job cuts, while challenging for affected employees, reflect the evolving priorities of these industry giants.