New Delhi

On September 27, 2024, Rolls-Royce Motor Cars unveiled the Cullinan Series II in India, marking a significant milestone for the luxury automaker in the Asia Pacific region. Irene Nikkein, Regional Director Asia-Pacific for Rolls-Royce Motor Cars, emphasised the importance of this launch, noting that since its initial introduction in 2018, the Cullinan has attracted a younger and more diverse clientele, becoming the most sought-after model in the Rolls-Royce lineup.

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The Cullinan Series II represents a significant evolution, incorporating new technologies, materials, and design updates. It also offers innovative opportunities for personalisation through the Bespoke program, further enhancing its appeal to discerning customers.

 

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A legacy of excellence

The original Cullinan, launched in 2018, set a new standard as the world's first super-luxury SUV. It was engineered to deliver exceptional off-road capabilities while maintaining Rolls-Royce's signature comfort and "magic carpet ride" experience across all terrains. The Cullinan's success surpassed even Rolls-Royce's most ambitious expectations, solidifying its position as the definitive super-luxury SUV—combining ruggedness with refinement, and unstoppable performance with serene comfort.

Evolving perfection

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The development of the Cullinan Series II was undertaken with meticulous attention to detail, drawing on five years of client feedback, the brand's intelligence gathering, and cutting-edge technologies. This iteration represents the most extensive Series II development in Rolls-Royce history, responding to changing luxury trends and evolving usage patterns while staying true to the essential qualities that underpin the Cullinan's unprecedented popularity.

Availability and pricing

Indian customers can now commission both the Cullinan Series II and Black Badge Cullinan Series II at Rolls-Royce Motor Cars Chennai and New Delhi. Pricing for the Cullinan Series II in India starts at Rs. 10,50,00,000, while the Black Badge Cullinan Series II begins at Rs. 12,25,00,000. The first deliveries to local clients are scheduled to commence in Q4 2024. It's worth noting that Rolls-Royce pricing is dependent on client specifications, as each vehicle is customized through the Bespoke program.

Urban sophistication meets versatile performance

Since its introduction, the Cullinan has proven its versatility as both a supremely capable off-road vehicle and a preferred daily driver for many owners. The Cullinan Series II builds on this foundation, with a design that caters to an increasingly urban-focused, younger clientele who often prefer to drive themselves.

 

Key design elements of the Cullinan Series II include:

 

1. A focus on verticality in exterior design, echoing illuminated skyscrapers in megacities.

2. New lamp treatment with tall daytime running light graphics for easy identification.

3. A pillar-to-pillar glass-panel fascia in the dashboard, showcasing both digital and physical craftsmanship.

4. Enhanced connectivity features, including the ability to connect streaming devices to rear screens.

5. A new Bespoke interface for streaming car management and seating functions.

6. Improved audio experience with Bluetooth headphone compatibility and an 18-speaker Bespoke Audio system.

 A new chapter in luxury

The Cullinan Series II represents a continuation of Rolls-Royce's legacy, shaped in collaboration with a new generation of super-luxury consumers. It embodies the brand's commitment to evolving with its clientele while maintaining its reputation for exquisite craftsmanship and unparalleled luxury.

As Rolls-Royce looks to the future, the Cullinan Series II stands as a testament to the brand's ability to adapt and innovate, ensuring its place at the forefront of the super-luxury automotive market for years to come.