Nissan could kill Altima And Maxima sedans: Report

Nissan has been associated with products like Rogue that is well known around the world and legendary Z cars and GT-Rs. However, as soon as the focus remains on certain segments, such as SUVs, it is impossible not to remember Nissan’s, and, accordingly, Datsun’s roots which are connected with sedans. Whether it is the economical Sentra, the luxurious Maxima or the middle of the road Altima and all are four door sedans; they have formed a breed that is suddenly looking at threatened existence.

The automotive industry is continuously evolving especially with the coming of what is being considered as the future means of transportation - electric vehicles (EV). Thus, despite the fact that the usage of electric vehicles is not nearing its climax, many investments are directed by the US. A couple of billion dollars are being invested in Detroit’s big three auto makers for production of electric cars, and the feeling clearly is that America will not be left behind in auto technology. On the other hand, Audi's consideration of closing down a long-time factory show that the traditional automakers face hard time in transitioning to the electric phase.

Also Read:BMW outpaces German rivals in electric vehicle sales surge

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New car prices on the other hand have been on and upward trend and this has led to potential car buyers taking their time to decide on that next purchase they are going to make. Thus, Nissan remains the only non-premium carmaker that remains keen on sedans to the extent that Altima is its best-selling model. Stationed between the economical Versa and the robust Maxima, these models alone make for more than one-third of Nissan’s sales, which is not minor in a segment where sedans are steadily disappearing.

In comparison, Ford and General Motors have withdrawn from sedans, leaving trucks and SUVs as their major offerings. Stellantis, while debuting occasionally Charger models, is less of a contender until a new sedan is introduced. Toyota and Honda still provide sedans, however, they do not concentrate on them like Nissan does.

Moving to the future, one can expect the future of Nissan’s sedan line-up to be the next big question. Subsequently, there is still much market gossip that suggests the Altima may need to go green in a hybrid or plug-in hybrid form to suit consumers in the future as well as meet specific legislative requirements dictated by the market.

Thus, the continued requirements for sedans in the market and the adapting automakers testify to Nissan’s traditional strength even while it faces increasing changes before it.