Mazda Motor recently transformed its approach to reduce investment expenses for electrification initiatives through joint ventures and current production plants to fight rising inflation effects. Japanese automaker Mazda Motor intends to preserve its 1.5 trillion yen (USD 10.02 billion) investment plan from 2030 onward instead of complying with inflationary strains that could have pushed the spending level to approximately 2 trillion yen.

Advertisment

The company launched a "lean asset" plan which optimised resource management as a main focus. The strategy produces a 2027 electric vehicle model which will work from existing production lines built for internal combustion engine car manufacturing. This product development strategy will cut investment needs by 85% while shortening production periods by 80% when compared to constructing a specific EV manufacturing facility.

Also Read | Mazda recalls over 77,000 MX-5 sports vehicles in US, says NHTSA

The company currently works with Toyota Motor through electronic architecture development ties while maintaining a supply relationship with Denso for automotive components. CEO Masahiro Moro stated partnerships need to be deepened through further strengthening to retain international market position. Mazda accepts a 5.1% shareholder position from Toyota which demonstrates the close collaboration currently existing between Mazda and Toyota.

Advertisment

Automakers confront economic instability while moving to electric vehicles which causes them to implement cost-saving measures. Mazda implements efficient resource management and strategic partnership development to achieve electrical goals that do not cause substantial financial strain.

Mazda employs the lean asset strategy to pursue sustainable growth along with operation efficiency. The method enables the business to achieve the right proportion of future technology spending while controlling costs efficiently in the face of economic changes.