Gravitas: Japan's pursuit of soft-power dominance

Updated: May 24, 2022, 07:41 AM(IST) Palki Sharma

Japan is known as the pioneer of Asian soft power. From Magna to Anime, from Pokemon to J-Pop, Japan has created a niche for itself by selling its way of life to the world. The Japanese call this phenomenon 'Cool Japan'. Palki Sharma gets you ground report.

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