Shiprocket decodes India’s new consumer
Edited By WION Video Desk
Published: Sep 27, 2026, 12:20 IST | Updated: Sep 27, 2026, 12:20 IST
India’s consumption story is moving beyond the metros. From fashion and beauty to home and personal care, Tier 2 and Tier 3 cities and brands telling niche stories are driving new demand. So, what is Shiprocket’s data telling us about India’s next consumption wave? On this edition of Big Business Bet, WION finds out from Atul Mehta, CEO – Domestic Shipping, Shiprocket.
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