Apple has reportedly carried out another round of job cuts, making it the company's second reported layoff exercise in less than two months.&nbsp;According to a Bloomberg, Apple cut a handful of employees from its Fitness+ team last week. The affected workers were mainly involved in the audio side of the service, including Time to Walk and Time to Run. The move does not currently signal the end of Fitness+. However, users could see new audio content released less frequently.<h2>Which Fitness+ jobs were affected?</h2>Time to Walk and Time to Run are designed for Apple Watch users who want guided exercise or walking sessions without watching a video. The reported cuts appear to have hit employees involved in producing this type of audio content. Existing features are not being discontinued, according to the reporting, but the pace of new releases could slow.That could mean fewer fresh sessions for subscribers, rather than the removal of the service itself. Fitness+ is Apple's subscription fitness platform and competes with services such as Peloton.<h2>Apple already cut more than 200 jobs</h2>The latest reductions come only weeks after another reported round of layoffs at Apple. More than 200 employees were reportedly affected in August, with cuts involving teams working on Siri, Vision Pro and Intelligent Systems Experience, Apple's software engineering organisation responsible for some AI-related work. Apple said during that earlier restructuring that it was realigning some teams and that a limited number of existing positions would be affected. The Fitness+ cuts are much smaller, but their timing has raised questions about Apple's priorities under new CEO John Ternus, who took over from Tim Cook on September 1.<h2>Could Fitness+ become part of Apple Health?</h2>The reported cuts have also fuelled speculation about a broader rethink of Fitness+.&nbsp;One possibility being discussed in industry reporting is closer integration between Fitness+ and Apple's Health ecosystem. Apple is already working on changes to the Health experience, while the company's health teams have become more closely tied to services leadership. For Apple, Fitness+ also requires a steady stream of new content, making it a service with continuing production costs. For now, however, there is no indication that Apple plans to shut Fitness+ down. The immediate change users may notice is simpler: Time to Walk and Time to Run could receive new episodes less often.&nbsp;

Apple has reportedly cut a handful of Fitness+ employees, mainly from its audio team, in its second reported layoff round in under two months. Time to Walk and Time to Run are expected to continue, but new audio releases could become less frequent.

Apple has reportedly carried out another round of job cuts, making it the company's second reported layoff exercise in less than two months. According to a Bloomberg, Apple cut a handful of employees from its Fitness+ team last week. The affected workers were mainly involved in the audio side of the service, including Time to Walk and Time to Run. The move does not currently signal the end of Fitness+. However, users could see new audio content released less frequently. Which Fitness+ jobs were affected? Time to Walk and Time to Run are designed for Apple Watch users who want guided exercise or walking sessions without watching a video. The reported cuts appear to have hit employees involved in producing this type of audio content. Existing features are not being discontinued, according to the reporting, but the pace of new releases could slow. That could mean fewer fresh sessions for subscribers, rather than the removal of the service itself. Fitness+ is Apple's subscription fitness platform and competes with services such as Peloton. Apple already cut more than 200 jobs The latest reductions come only weeks after another reported round of layoffs at Apple. More than 200 employees were reportedly affected in August, with cuts involving teams working on Siri, Vision Pro and Intelligent Systems Experience, Apple's software engineering organisation responsible for some AI-related work. Apple said during that earlier restructuring that it was realigning some teams and that a limited number of existing positions would be affected. The Fitness+ cuts are much smaller, but their timing has raised questions about Apple's priorities under new CEO John Ternus, who took over from Tim Cook on September 1. Could Fitness+ become part of Apple Health? The reported cuts have also fuelled speculation about a broader rethink of Fitness+. One possibility being discussed in industry reporting is closer integration between Fitness+ and Apple's Health ecosystem. Apple is already working on changes to the Health experience, while the company's health teams have become more closely tied to services leadership. For Apple, Fitness+ also requires a steady stream of new content, making it a service with continuing production costs. For now, however, there is no indication that Apple plans to shut Fitness+ down. The immediate change users may notice is simpler: Time to Walk and Time to Run could receive new episodes less often.

Apple has reportedly cut a handful of Fitness+ employees, mainly from its audio team, in its second reported layoff round in under two months. Time to Walk and Time to Run are expected to continue, but new audio releases could become less frequent.

Apple’s second reported layoff round in two months hits Fitness+ team

Apple could be preparing a wearable that does something very un-Apple-like: ditch the screen.According to a Bloomberg report, Apple has been exploring a screen-free health and fitness tracker that would compete with products such as Whoop and Oura. The company has reportedly built prototypes, but the project has not yet been approved for launch. The reported device would focus on collecting health and activity data rather than giving users another screen to check throughout the day. If Apple moves ahead, the product could arrive no earlier than 2028.&nbsp;What would Apple’s screen-free tracker do?&nbsp;The reported prototypes consist of a fabric band attached to a computing module worn on the wrist. Sensors would track measurements such as heart rate and other health and fitness metrics, broadly similar to what the Apple Watch already monitors.&nbsp;The biggest difference would be the lack of a display. Instead of constantly checking notifications, rings or workout data on the wrist, users would rely on their iPhone and Apple's Health ecosystem to view the information. That approach is already central to Whoop, whose screen-free bands are designed for continuous health and fitness tracking without acting like a traditional smartwatch.&nbsp;Why is Apple reportedly interested now?&nbsp;The shift comes as wearable technology expands beyond conventional smartwatches. Whoop has helped popularise screen-free fitness tracking, while Oura has built a major business around smart rings and health monitoring. Apple's own Apple Watch has also increasingly adopted health-focused features, including readiness-style measurements and estimates related to biological age, according to the report. The reported project is particularly interesting because Tim Cook and services chief Eddy Cue are said to be interested in the idea. Cue now oversees Apple's health-related teams, according to Bloomberg. The broader thinking appears to be that wearable technology does not always need another screen.<h2>Apple could be moving beyond the Apple Watch</h2>Apple's wearable strategy is already expanding. The company is reportedly working on other new products, including AI-powered smart glasses and camera-equipped AirPods, before the reported screen-free tracker could arrive. Apple is also testing a redesigned Health app in iOS 27.2, with a simpler interface and clearer guidance, according to the report. That could become increasingly important if Apple adds another health device to its ecosystem. For now, however, the screen-free tracker remains an experimental project rather than a confirmed Apple product. Apple could still decide not to release it. If it does, the company's next wearable may not try to give people more information on their wrist. It could be designed to give them less.

Apple is reportedly exploring a screen-free fitness tracker similar to Whoop’s bands, with prototypes already developed. The device could track heart rate and other health metrics without a display, but Apple has not decided whether to launch it.

Apple could be preparing a wearable that does something very un-Apple-like: ditch the screen. According to a Bloomberg report, Apple has been exploring a screen-free health and fitness tracker that would compete with products such as Whoop and Oura. The company has reportedly built prototypes, but the project has not yet been approved for launch. The reported device would focus on collecting health and activity data rather than giving users another screen to check throughout the day. If Apple moves ahead, the product could arrive no earlier than 2028. What would Apple’s screen-free tracker do? The reported prototypes consist of a fabric band attached to a computing module worn on the wrist. Sensors would track measurements such as heart rate and other health and fitness metrics, broadly similar to what the Apple Watch already monitors. The biggest difference would be the lack of a display. Instead of constantly checking notifications, rings or workout data on the wrist, users would rely on their iPhone and Apple's Health ecosystem to view the information. That approach is already central to Whoop, whose screen-free bands are designed for continuous health and fitness tracking without acting like a traditional smartwatch. Why is Apple reportedly interested now? The shift comes as wearable technology expands beyond conventional smartwatches. Whoop has helped popularise screen-free fitness tracking, while Oura has built a major business around smart rings and health monitoring. Apple's own Apple Watch has also increasingly adopted health-focused features, including readiness-style measurements and estimates related to biological age, according to the report. The reported project is particularly interesting because Tim Cook and services chief Eddy Cue are said to be interested in the idea. Cue now oversees Apple's health-related teams, according to Bloomberg. The broader thinking appears to be that wearable technology does not always need another screen. Apple could be moving beyond the Apple Watch Apple's wearable strategy is already expanding. The company is reportedly working on other new products, including AI-powered smart glasses and camera-equipped AirPods, before the reported screen-free tracker could arrive. Apple is also testing a redesigned Health app in iOS 27.2, with a simpler interface and clearer guidance, according to the report. That could become increasingly important if Apple adds another health device to its ecosystem. For now, however, the screen-free tracker remains an experimental project rather than a confirmed Apple product. Apple could still decide not to release it. If it does, the company's next wearable may not try to give people more information on their wrist. It could be designed to give them less.

Apple is reportedly exploring a screen-free fitness tracker similar to Whoop’s bands, with prototypes already developed. The device could track heart rate and other health metrics without a display, but Apple has not decided whether to launch it.

Apple’s next health device may have no screen at all: What we know

Apple could be preparing one of its biggest hardware shifts in years: a return to the enterprise server market, this time with AI at the centre of the strategy.&nbsp;According to a report by The Information, Apple is developing an AI-focused server that could use two or four future M8 Ultra chips. The machine is reportedly aimed at AI developers, businesses and governments, with a possible launch in 2029. Apple has not confirmed the project, and it could still be cancelled or changed.The reported move comes as AI companies are increasingly buying Apple's high-performance Macs to run AI workloads.<h2>Apple’s reported M8 Ultra AI server</h2>The proposed server would reportedly come in two configurations. One could combine two M8 Ultra chips, while a larger version could use four. The focus would be on AI inference essentially running trained AI models and generating responses rather than primarily training huge models. The project reportedly began around a year ago, when John Ternus was Apple's hardware engineering chief. Ternus became Apple CEO on September 1. The timing is significant. AI companies have reportedly been buying Mac mini and Mac Studio machines in large numbers. The Information reported that OpenAI had bought tens of thousands of them, while Anthropic has rented Mac minis through Amazon Web Services.&nbsp;<h2>Why Nvidia could be part of Apple’s plan</h2>The most surprising part of the report is that Apple is considering Nvidia's NVLink Fusion to connect its own M8 Ultra chips. NVLink Fusion includes hardware and software designed to allow processors to communicate at very high speeds inside data centres. Apple reportedly believes Nvidia's technology could offer the connectivity needed to scale multiple chips inside an AI server. The possibility is notable because Apple and Nvidia have had a strained relationship for years. Their reported discussions therefore suggest that AI infrastructure could be creating new areas of cooperation. However, Nvidia's involvement is not confirmed. Apple could proceed without the technology.&nbsp;<h2>Apple’s return to servers</h2>If launched, the machine would represent Apple's return to dedicated enterprise servers after it discontinued its Xserve line in 2011. Apple already operates servers for its Private Cloud Compute system, but those are not products sold to outside organisations. The reported M8 Ultra machine would be different: Apple would potentially sell it directly to AI developers, businesses and governments. There is also a major challenge. Enterprise customers need specialised software, remote management, developer support and long-term service. Apple would have to build much more than the hardware itself. For now, the M8 Ultra server remains a reported project rather than an announced Apple product. But if it reaches the market in 2029, Apple could find itself competing in an AI server industry dominated by companies such as Nvidia using its own silicon, and potentially Nvidia technology, to do it.

Apple is reportedly developing an enterprise AI server powered by future M8 Ultra chips, potentially marking its return to the server market after discontinuing Xserve in 2011. Nvidia’s NVLink Fusion technology is also being considered.

Apple could be preparing one of its biggest hardware shifts in years: a return to the enterprise server market, this time with AI at the centre of the strategy. According to a report by The Information, Apple is developing an AI-focused server that could use two or four future M8 Ultra chips. The machine is reportedly aimed at AI developers, businesses and governments, with a possible launch in 2029. Apple has not confirmed the project, and it could still be cancelled or changed. The reported move comes as AI companies are increasingly buying Apple's high-performance Macs to run AI workloads. Apple’s reported M8 Ultra AI server The proposed server would reportedly come in two configurations. One could combine two M8 Ultra chips, while a larger version could use four. The focus would be on AI inference essentially running trained AI models and generating responses rather than primarily training huge models. The project reportedly began around a year ago, when John Ternus was Apple's hardware engineering chief. Ternus became Apple CEO on September 1. The timing is significant. AI companies have reportedly been buying Mac mini and Mac Studio machines in large numbers. The Information reported that OpenAI had bought tens of thousands of them, while Anthropic has rented Mac minis through Amazon Web Services. Why Nvidia could be part of Apple’s plan The most surprising part of the report is that Apple is considering Nvidia's NVLink Fusion to connect its own M8 Ultra chips. NVLink Fusion includes hardware and software designed to allow processors to communicate at very high speeds inside data centres. Apple reportedly believes Nvidia's technology could offer the connectivity needed to scale multiple chips inside an AI server. The possibility is notable because Apple and Nvidia have had a strained relationship for years. Their reported discussions therefore suggest that AI infrastructure could be creating new areas of cooperation. However, Nvidia's involvement is not confirmed. Apple could proceed without the technology. Apple’s return to servers If launched, the machine would represent Apple's return to dedicated enterprise servers after it discontinued its Xserve line in 2011. Apple already operates servers for its Private Cloud Compute system, but those are not products sold to outside organisations. The reported M8 Ultra machine would be different: Apple would potentially sell it directly to AI developers, businesses and governments. There is also a major challenge. Enterprise customers need specialised software, remote management, developer support and long-term service. Apple would have to build much more than the hardware itself. For now, the M8 Ultra server remains a reported project rather than an announced Apple product. But if it reaches the market in 2029, Apple could find itself competing in an AI server industry dominated by companies such as Nvidia using its own silicon, and potentially Nvidia technology, to do it.

Apple is reportedly developing an enterprise AI server powered by future M8 Ultra chips, potentially marking its return to the server market after discontinuing Xserve in 2011. Nvidia’s NVLink Fusion technology is also being considered.

Apple reportedly building AI server with M8 Ultra chips, may use Nvidia technology

Discover what TSMC's 2nm technology means for Apple. Explore the N2 node exclusivity, Gate-All-Around transistors, 30 per cent efficiency boost, and wafer costs.

Apple secured TSMC’s exclusive 2nm N2 node for the A20 Pro chip. Featuring Gate-All-Around transistors, it delivers 30 per cent better power efficiency and a 15 per cent speed boost, enabling heavy on-device AI despite high USD 30,000 wafer costs.

What TSMC's 2nm technology means for Apple

Compare the iPhone 18 Pro f/1.48 variable aperture camera to older models. Explore the 50 per cent light increase, physical bokeh, and shutter speed.

The iPhone 18 Pro f/1.48 variable aperture physically captures 50 per cent more light than the iPhone 17 Pro's f/1.78 fixed lens. This mechanical upgrade ends aggressive over-processing, delivering genuine optical bokeh and noise-free night shots.

iPhone 18 Pro f/1.48 vs older iPhone cameras

Discover how five minutes of charging gives the iPhone 18 Pro Max seven hours of video playback. Explore the 2nm A20 Pro chip, vapour chamber, and battery tech.

The iPhone 18 Pro Max delivers seven hours of video from a five-minute charge. This is achieved through a new high-wattage charging architecture, the highly efficient 2nm A20 Pro chip, vapour chamber cooling, and an advanced LTPO+ OLED display.

Five minutes of charging gives iPhone 18 Pro Max seven hours of video. How?

Apple is facing a deeper regulatory probe in India over its iOS 18 software warranty terms, after consumers complained about display and microphone problems following the update and costly repair bills.&nbsp; &nbsp;The Central Consumer Protection Authority (CCPA) escalated the matter to its investigation wing on July 29, ordering a detailed investigation into alleged violations of consumer rights, according to documents reviewed by Reuters. The case could have consequences beyond a fine. If the regulator ultimately finds against Apple, the company could potentially be required to provide refunds or change aspects of its business practices.<h2>What is the iOS 18 controversy?</h2>The complaints relate to Apple's iOS 18 update, released in late 2024. The CCPA says some users reported green, pink or white lines appearing on iPhone displays after upgrading. Other complaints involved display and microphone malfunctions.&nbsp;The regulator alleges that consumers were then forced to pay what it described as “exorbitant amounts” for repairs or replacement screens, despite the complaints being linked to the software update. Reuters reported that servicing an iPhone 15 screen can cost about ₹27,900, or roughly $291. The CCPA says it received 75 complaints and is treating the matter as an issue affecting consumers as a class.<h2>Apple says iOS 18 has no systemic problem</h2>Apple is contesting the allegations.&nbsp;In an August 20 response to investigators, the company said iOS 18 underwent stringent testing and that it had identified no systemic issues or safety concerns with the software in India. Apple also argues that its software licence terms are standard industry practice. Its agreements state that the software is provided without a warranty, while its limited warranty generally covers hardware. The company said consumers are informed about these terms before installing the software and pointed to similar approaches used by companies including Sony and Samsung.Apple also noted that only around 11 per cent of iPhones were still running iOS 18 by June 2026.<h2>Could Apple be forced to change its policy?</h2>That is now the key question. The investigation will allow authorities to examine documents and hear Apple's position before a final report is prepared. Legal expert Kirti Mahapatra told Reuters that where warranty conditions are part of an alleged unfair practice, the CCPA can seek changes to how such terms are communicated. She said forcing changes to warranty terms would, however, be unprecedented. For Apple, the dispute comes at an important time in India. Its iPhone market share has grown from 4 per cent in 2022 to 9 per cent last year, according to Counterpoint Research. That makes the outcome important not just for Apple, but also for millions of Indian iPhone users who increasingly rely on software updates to keep their devices running.

India’s CCPA has escalated its probe into Apple’s iOS 18 warranty terms after complaints about display and microphone problems and costly repairs. Apple denies any systemic iOS 18 issue. A final finding could potentially mean refunds or changes to Apple’s practices.

Apple is facing a deeper regulatory probe in India over its iOS 18 software warranty terms, after consumers complained about display and microphone problems following the update and costly repair bills. The Central Consumer Protection Authority (CCPA) escalated the matter to its investigation wing on July 29, ordering a detailed investigation into alleged violations of consumer rights, according to documents reviewed by Reuters. The case could have consequences beyond a fine. If the regulator ultimately finds against Apple, the company could potentially be required to provide refunds or change aspects of its business practices. What is the iOS 18 controversy? The complaints relate to Apple's iOS 18 update, released in late 2024. The CCPA says some users reported green, pink or white lines appearing on iPhone displays after upgrading. Other complaints involved display and microphone malfunctions. The regulator alleges that consumers were then forced to pay what it described as “exorbitant amounts” for repairs or replacement screens, despite the complaints being linked to the software update. Reuters reported that servicing an iPhone 15 screen can cost about ₹27,900, or roughly $291. The CCPA says it received 75 complaints and is treating the matter as an issue affecting consumers as a class. Apple says iOS 18 has no systemic problem Apple is contesting the allegations. In an August 20 response to investigators, the company said iOS 18 underwent stringent testing and that it had identified no systemic issues or safety concerns with the software in India. Apple also argues that its software licence terms are standard industry practice. Its agreements state that the software is provided without a warranty, while its limited warranty generally covers hardware. The company said consumers are informed about these terms before installing the software and pointed to similar approaches used by companies including Sony and Samsung. Apple also noted that only around 11 per cent of iPhones were still running iOS 18 by June 2026. Could Apple be forced to change its policy? That is now the key question. The investigation will allow authorities to examine documents and hear Apple's position before a final report is prepared. Legal expert Kirti Mahapatra told Reuters that where warranty conditions are part of an alleged unfair practice, the CCPA can seek changes to how such terms are communicated. She said forcing changes to warranty terms would, however, be unprecedented. For Apple, the dispute comes at an important time in India. Its iPhone market share has grown from 4 per cent in 2022 to 9 per cent last year, according to Counterpoint Research. That makes the outcome important not just for Apple, but also for millions of Indian iPhone users who increasingly rely on software updates to keep their devices running.

India’s CCPA has escalated its probe into Apple’s iOS 18 warranty terms after complaints about display and microphone problems and costly repairs. Apple denies any systemic iOS 18 issue. A final finding could potentially mean refunds or changes to Apple’s practices.

Apple iPhone users may get relief as India escalates iOS 18 warranty probe

Discover how 2nm technology improves iPhone performance. Explore the A20 Pro chip, Gate-All-Around transistors, 40 per cent faster graphics, and better efficiency.

The iPhone 18 Pro's 2nm A20 Pro uses Gate-All-Around transistors for massive efficiency gains. With a 7-core GPU and 12GB RAM, it delivers 30 per cent better battery life and 40 per cent better sustained performance.

How 2nm technology improves iPhone performance

Discover what the A20 Pro means for Apple Intelligence on the iPhone 18 Pro. Explore the 32-core Neural Engine, 12GB RAM, and local AI execution.

The 2nm A20 Pro chip transforms the iPhone 18 Pro into an Apple Intelligence powerhouse. It features a 32-core Neural Engine, 12GB RAM, and 50 per cent more memory bandwidth to run advanced local AI models securely without relying on cloud servers.

What the A20 Pro means for Apple Intelligence

Discover how Apple's Neural Engine has changed. Explore the evolution from the 2-core A11 Bionic to the massive 32-core A20 Pro in the iPhone 18 Pro.

Apple's Neural Engine has evolved from a 2-core chip in the A11 to a 32-core powerhouse in the A20 Pro. The iPhone 18 Pro delivers a measured leap in machine learning, handling 8-bit floating-point operations for on-device Apple Intelligence.

How Apple's neural engine has changed

The iPhone 18 Pro features a mechanical variable aperture on its 48MP main camera. By shifting between four physical stops (f/1.48 to f/4.0), the lens delivers real optical bokeh, sharp group photos, and massive low-light improvements.

The iPhone 18 Pro features a mechanical variable aperture on its 48MP main camera. By shifting between four physical stops (f/1.48 to f/4.0), the lens delivers real optical bokeh, sharp group photos, and massive low-light improvements.

The iPhone 18 Pro camera just learned a DSLR trick: Know more below

Discover why the A20 Pro 2nm chip makes a huge difference. Explore the TSMC N2 node, Gate-All-Around transistors, 32-core Neural Engine, and efficiency boost.

Apple's A20 Pro chip in the iPhone 18 Pro uses TSMC's 2nm N2 node and Gate-All-Around transistors. It features a 6-core CPU, 7-core GPU, and a 32-core Neural Engine, delivering 30 per cent better battery efficiency and elite on-device AI speeds.

A20 Pro: Why Apple's 2nm chip technology could make a huge difference

Discover why the f/1.48 aperture matters on the iPhone 18 Pro camera. Explore the 50 per cent light increase, faster shutter speeds, and true optical bokeh.

The iPhone 18 Pro's f/1.48 aperture captures 50 per cent more light for superior low-light photography. This massive mechanical opening enables faster shutter speeds, cleaner images, genuine optical bokeh, and significantly faster Night mode shots.

iPhone 18 Pro camera: Why f/1.48 matters

Apple's 2nm A20 Pro chip in the iPhone 18 Pro uses TSMC's N2 node and Gate-All-Around transistors. This allows billions more transistors, delivering 30 per cent better battery efficiency and elite speeds for heavy on-device Apple Intelligence.

Apple's 2nm A20 Pro chip in the iPhone 18 Pro uses TSMC's N2 node and Gate-All-Around transistors. This allows billions more transistors, delivering 30 per cent better battery efficiency and elite speeds for heavy on-device Apple Intelligence.

Apple just put a 2nm chip inside an iPhone 18 Pro: Here's why it matters

Apple has revealed all the key buying details for its iPhone 18 Pro and iPhone 18 Pro Max in India. The new Pro models are significantly more expensive than last year's iPhones, with the starting prices rising by around Rs 30,000.&nbsp;Indian customers can pre-order the iPhone 18 Pro and iPhone 18 Pro Max from September 12 at 5:30pm IST. The phones will go on sale from September 18.&nbsp;<h2>iPhone 18 Pro price in India</h2>The iPhone 18 Pro starts at Rs 1,64,900 for 256GB. The 512GB model costs Rs 1,89,900, while the 1TB and 2TB versions are priced at Rs 2,39,900 and Rs 3,14,900. The iPhone 18 Pro Max starts at Rs 1,79,900 for 256GB. The 512GB version costs Rs 2,04,900, while the 1TB and 2TB variants are priced at Rs 2,54,900 and Rs 3,29,900.&nbsp;Both models come in Burgundy, Glacier, Silver and Black. Rs 7,000 bank discount and trade-in benefit Apple is offering an instant saving of Rs 7,000 when eligible American Express, Axis Bank and ICICI Bank cards are used to purchase the new iPhones. Buyers can also get an Apple Trade In benefit of up to Rs 81,500, depending on the device being exchanged. No-cost EMI options are also available on eligible credit cards. Apple is also bundling entertainment benefits. New iPhone buyers can receive three months of Apple Music, Apple TV+ and Apple Arcade free.<h2>Where can you pre-order the iPhone 18 Pro?</h2>Customers can pre-order through the Apple India online store, authorised Apple retailers and major online and offline retailers. Apple has confirmed availability across more than 65 countries and regions, including India, the US, UK, China, Japan, Australia, Canada, Germany, France, Singapore and the UAE. For buyers ordering directly from Apple, the process is straightforward: choose the iPhone 18 Pro or Pro Max, select the storage and colour, then complete the purchase. Apple has also launched new accessories, including a Rs 6,900 TechWoven Case, Rs 5,900 Silicone and Clear Cases, and a Rs 6,900 FineWoven Wallet.

Apple has announced India pricing and availability for the iPhone 18 Pro and Pro Max. Prices start at Rs 1,64,900 and Rs 1,79,900. Pre-orders begin September 12 at 5:30pm IST, with sales starting September 18.

Apple has revealed all the key buying details for its iPhone 18 Pro and iPhone 18 Pro Max in India. The new Pro models are significantly more expensive than last year's iPhones, with the starting prices rising by around Rs 30,000. Indian customers can pre-order the iPhone 18 Pro and iPhone 18 Pro Max from September 12 at 5:30pm IST. The phones will go on sale from September 18. iPhone 18 Pro price in India The iPhone 18 Pro starts at Rs 1,64,900 for 256GB. The 512GB model costs Rs 1,89,900, while the 1TB and 2TB versions are priced at Rs 2,39,900 and Rs 3,14,900. The iPhone 18 Pro Max starts at Rs 1,79,900 for 256GB. The 512GB version costs Rs 2,04,900, while the 1TB and 2TB variants are priced at Rs 2,54,900 and Rs 3,29,900. Both models come in Burgundy, Glacier, Silver and Black. Rs 7,000 bank discount and trade-in benefit Apple is offering an instant saving of Rs 7,000 when eligible American Express, Axis Bank and ICICI Bank cards are used to purchase the new iPhones. Buyers can also get an Apple Trade In benefit of up to Rs 81,500, depending on the device being exchanged. No-cost EMI options are also available on eligible credit cards. Apple is also bundling entertainment benefits. New iPhone buyers can receive three months of Apple Music, Apple TV+ and Apple Arcade free. Where can you pre-order the iPhone 18 Pro? Customers can pre-order through the Apple India online store, authorised Apple retailers and major online and offline retailers. Apple has confirmed availability across more than 65 countries and regions, including India, the US, UK, China, Japan, Australia, Canada, Germany, France, Singapore and the UAE. For buyers ordering directly from Apple, the process is straightforward: choose the iPhone 18 Pro or Pro Max, select the storage and colour, then complete the purchase. Apple has also launched new accessories, including a Rs 6,900 TechWoven Case, Rs 5,900 Silicone and Clear Cases, and a Rs 6,900 FineWoven Wallet.

Apple has announced India pricing and availability for the iPhone 18 Pro and Pro Max. Prices start at Rs 1,64,900 and Rs 1,79,900. Pre-orders begin September 12 at 5:30pm IST, with sales starting September 18.

iPhone 18 Pro Max price in India is Rs 1,79,900: Check pre-order date, sale date, offers and full details

Apple has delivered an unwelcome surprise for Indian iPhone buyers: prices have jumped across almost its entire range following the launch of the iPhone 18 Pro series.The iPhone 18 Pro now starts at Rs 1,64,900, up Rs 30,000 from the iPhone 17 Pro. That is a 22% increase. The iPhone 18 Pro Max starts at Rs 1,79,900, up 20% from its predecessor.Even older models have become more expensive, making the latest Apple launch particularly significant for Indian consumers.<h2>iPhone 17, 17e and 16 also get pricier</h2>The 256GB iPhone 17 now costs Rs 99,900, compared with Rs 82,900 previously. Its 512GB version rises to Rs 1,24,900.The <a href="https://www.apple.com/in/iphone/">iPhone</a> 17e is now listed from Rs 64,900 for 256GB, while the iPhone Air starts at Rs 1,19,900.The biggest percentage increase is on the 1TB iPhone Air, which has risen from Rs 1,59,900 to Rs 2,24,900 a 40.6% jump.<h2>Why are iPhones getting so expensive?</h2>Counterpoint Research's Tarun Pathak said India's increases are much steeper than the roughly 8-10% global trend. He pointed to higher memory costs, a weaker rupee and increased domestic production costs. The first foldable iPhone also enters India at a premium. The iPhone Duo starts at Rs 2,99,900, with the top 2TB version reaching Rs 4,49,900. Counterpoint's Varun Mishra said the Duo's pricing is relatively competitive against rival foldables, but production could limit availability.<h2>What this means for Indian buyers</h2>The price shock could change buying decisions during the upcoming festive season. Consumers who wanted the latest Pro model now face a much higher entry price. Even buyers looking for an older iPhone are not escaping the increase. That could push more shoppers towards discounts, exchange offers and previous-generation stock rather than paying Apple's full launch prices. For Apple, however, the strategy is clear: push the premium end of the iPhone range higher while betting that its huge installed base will continue to upgrade. &nbsp;

Apple has sharply increased iPhone prices in India. The iPhone 18 Pro starts at Rs 1,64,900, up 22%, while the 1TB iPhone Air has jumped 40.6%. Older iPhone 17, 17e and 16 models have also become more expensive.

Apple has delivered an unwelcome surprise for Indian iPhone buyers: prices have jumped across almost its entire range following the launch of the iPhone 18 Pro series. The iPhone 18 Pro now starts at Rs 1,64,900, up Rs 30,000 from the iPhone 17 Pro. That is a 22% increase. The iPhone 18 Pro Max starts at Rs 1,79,900, up 20% from its predecessor. Even older models have become more expensive, making the latest Apple launch particularly significant for Indian consumers. iPhone 17, 17e and 16 also get pricier The 256GB iPhone 17 now costs Rs 99,900, compared with Rs 82,900 previously. Its 512GB version rises to Rs 1,24,900. The iPhone 17e is now listed from Rs 64,900 for 256GB, while the iPhone Air starts at Rs 1,19,900. The biggest percentage increase is on the 1TB iPhone Air, which has risen from Rs 1,59,900 to Rs 2,24,900 a 40.6% jump. Why are iPhones getting so expensive? Counterpoint Research's Tarun Pathak said India's increases are much steeper than the roughly 8-10% global trend. He pointed to higher memory costs, a weaker rupee and increased domestic production costs. The first foldable iPhone also enters India at a premium. The iPhone Duo starts at Rs 2,99,900, with the top 2TB version reaching Rs 4,49,900. Counterpoint's Varun Mishra said the Duo's pricing is relatively competitive against rival foldables, but production could limit availability. What this means for Indian buyers The price shock could change buying decisions during the upcoming festive season. Consumers who wanted the latest Pro model now face a much higher entry price. Even buyers looking for an older iPhone are not escaping the increase. That could push more shoppers towards discounts, exchange offers and previous-generation stock rather than paying Apple's full launch prices. For Apple, however, the strategy is clear: push the premium end of the iPhone range higher while betting that its huge installed base will continue to upgrade.

Apple has sharply increased iPhone prices in India. The iPhone 18 Pro starts at Rs 1,64,900, up 22%, while the 1TB iPhone Air has jumped 40.6%. Older iPhone 17, 17e and 16 models have also become more expensive.

Apple hikes iPhone prices in India: Check new prices for iPhone 17, Air and 18 Pro

The A20 Pro chip transforms the iPhone 18 Pro into an AI powerhouse. Built on a 2nm process, it features a 32-core Neural Engine, 7-core GPU, and 12GB RAM to execute Apple's advanced Foundation models and Siri AI locally with strict privacy.

The A20 Pro chip transforms the iPhone 18 Pro into an AI powerhouse. Built on a 2nm process, it features a 32-core Neural Engine, 7-core GPU, and 12GB RAM to execute Apple's advanced Foundation models and Siri AI locally with strict privacy.

iPhone 18 Pro AI: What Apple's A20 Pro chip can actually do

Apple has broken tradition by splitting the iPhone 18 launch. While the premium iPhone 18 Pro and Pro Max debuted this autumn, the standard iPhone 18 is delayed until Spring 2027 to ease supply chains and spotlight expensive high-margin models.

Apple has broken tradition by splitting the iPhone 18 launch. While the premium iPhone 18 Pro and Pro Max debuted this autumn, the standard iPhone 18 is delayed until Spring 2027 to ease supply chains and spotlight expensive high-margin models.

Apple launched the iPhone 18 Pro and Pro Max but did not launch the iPhone 18

The iPhone 18 Pro offers seven major upgrades over the 17 Pro: a 2nm A20 Pro chip, a mechanical variable aperture camera, a 35 per cent smaller Dynamic Island, an expanded vapour chamber, the new C2 modem, improved battery, and a Rs 30,000 price hike.

The iPhone 18 Pro offers seven major upgrades over the 17 Pro: a 2nm A20 Pro chip, a mechanical variable aperture camera, a 35 per cent smaller Dynamic Island, an expanded vapour chamber, the new C2 modem, improved battery, and a Rs 30,000 price hike.

iPhone 18 Pro vs iPhone 17 Pro: 7 differences that actually matter

The iPhone 18 Pro starts at Rs 1,64,900 in India, a massive Rs 30,000 hike over the iPhone 17 Pro. The Pro Max begins at Rs 1,79,900. Offered in up to 2TB storage, pre-orders open on September 12, with retail sales starting on September 18.

The iPhone 18 Pro starts at Rs 1,64,900 in India, a massive Rs 30,000 hike over the iPhone 17 Pro. The Pro Max begins at Rs 1,79,900. Offered in up to 2TB storage, pre-orders open on September 12, with retail sales starting on September 18.

iPhone 18 Pro India price: How much does Apple's new Pro iPhone cost?

iPhone 18 Pro pre-orders begin in India on September 12 at 5:30 PM IST. Buyers can use Apple Trade In and No Cost EMI offers across online and retail stores. Successful early orders will be delivered on the official September 18 launch date.

iPhone 18 Pro pre-orders begin in India on September 12 at 5:30 PM IST. Buyers can use Apple Trade In and No Cost EMI offers across online and retail stores. Successful early orders will be delivered on the official September 18 launch date.

iPhone 18 Pro pre-orders begin September 12 in India: Here's how to buy

The iPhone 18 Pro is expected to launch on September 9, 2026, with an estimated starting price of Rs 1,34,900 in India. The premium device reportedly features the 2nm A20 Pro chip, 12GB RAM, and a mechanical iris 48-megapixel camera.

The iPhone 18 Pro is expected to launch on September 9, 2026, with an estimated starting price of Rs 1,34,900 in India. The premium device reportedly features the 2nm A20 Pro chip, 12GB RAM, and a mechanical iris 48-megapixel camera.

iPhone 18 Pro launch: date, time, price, India availability and everything we know

Apple has made one of its biggest product moves in years, launching the iPhone 18 Pro, iPhone 18 Pro Max and its first-ever foldable iPhone, the iPhone Duo.

The September 9 keynote was also the first major iPhone launch led by new CEO John Ternus. Alongside the new iPhones, Apple unveiled the Apple Watch Series 12, Watch Ultra 4 and AirPods 5.For Indian buyers, the iPhone 18 Pro starts at Rs 1,64,900, while the iPhone Duo starts at Rs 2,99,900. The Pro models go on pre-order in India from 5:30pm IST on September 12, with sales beginning September 18.<h2> iPhone 18 Pro and Pro Max: What’s new?</h2>The iPhone 18 Pro and Pro Max are powered by Apple's new A20 Pro chip. The biggest camera upgrade is a 48MP Fusion Main camera with variable aperture. Apple says this gives users more control over how much light enters the lens, bringing more flexibility to photography. The phones also get a smaller Dynamic Island, improved sustained performance and major battery improvements. The Pro Max is claimed to deliver the biggest battery-life increase ever seen on an iPhone.The iPhone 18 Pro starts at Rs 1,64,900, while the Pro Max starts at Rs 1,79,900 in India. Both are available with up to 2TB storage.<img src="https://www.apple.com/newsroom/images/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/article/Apple-iPhone-18-Pro-color-lineup-260909_big.jpg.large.jpg" alt="iPhone 18 Pro is displayed in black, silver, glacier, and burgundy."> &nbsp;

<h2>Apple finally enters the foldable phone race</h2>The biggest surprise is iPhone Duo, Apple's first foldable iPhone. It opens into a 7.6-inch display and has a 5.4-inch outer screen when folded. It uses a titanium design, A20 Pro chip and a new hinge system.The Duo starts at Rs 2,99,900 in India. Pre-orders begin October 16, with sales starting October 23.

<figure class="image"><img src="https://www.apple.com/newsroom/images/2026/09/apple-unveils-iphone-duo/article/Apple-iPhone-Duo-colors-260909_big.jpg.large.jpg" alt="Apple unveils iPhone Duo - Apple"></figure><h2>Apple Watch, AirPods and Siri AI</h2>Apple Watch Series 12 starts at $399, while Watch Ultra 4 starts at $799. Both introduce Apple's new Health Sensing System, higher-frequency heart-rate and HRV measurements and a new readiness score. Ultra 4 offers up to 45 hours of outdoor workout tracking. Apple also launched AirPods 5, starting at $129. They bring open-ear Active Noise Cancellation, improved sound and hands-free Siri AI access. Finally, iOS 27 brings Siri AI, smarter Apple Intelligence features and new AI-powered tools across Apple's ecosystem. Siri AI will initially roll out as a beta in English on September 14. &nbsp;&nbsp;

Apple has launched the iPhone 18 Pro, Pro Max and first foldable iPhone Duo, alongside Apple Watch Series 12, Ultra 4 and AirPods 5. The iPhone 18 Pro starts at Rs 1,64,900 in India, while the Duo starts at Rs 2,99,900.

Apple has made one of its biggest product moves in years, launching the iPhone 18 Pro, iPhone 18 Pro Max and its first-ever foldable iPhone, the iPhone Duo.

Apple has launched the iPhone 18 Pro, Pro Max and first foldable iPhone Duo, alongside Apple Watch Series 12, Ultra 4 and AirPods 5. The iPhone 18 Pro starts at Rs 1,64,900 in India, while the Duo starts at Rs 2,99,900.

Apple iPhone 18 Pro, foldable iPhone Duo launched: Everything announced at the 2026 keynote

Apple is holding its biggest hardware event of the year today, September 9, and it marks a major moment for the company. The “Surprise and shine” keynote will be the first major Apple product launch under new CEO John Ternus, who took over from Tim Cook earlier this month. The event will begin at 10:30 PM IST in India.&nbsp;The biggest expected announcements are the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, which reports suggest could be called the iPhone Ultra. Apple has not confirmed the product names or specifications.<h2>Apple event September 9: Where to watch in India</h2>The keynote begins at:Date: Wednesday, September 9, 2026Time: 10:30 PM ISTUS time: 10 AM PTLocation: Apple Park, CupertinoWatch online: Apple’s website, Apple TV app and YouTube Live&nbsp;Apple has confirmed the 10 AM PT start and says viewers can watch through Apple.com, the Apple TV app or YouTube Live.<h2>iPhone 18 Pro and foldable iPhone: What to expect</h2>The iPhone 18 Pro and Pro Max are expected to bring upgraded processors and camera changes, while Apple’s first foldable could be the biggest new product in years. Reports have pointed to a book-style foldable with a large inner display and a smaller outer screen. Reuters says the device is expected to be a high-end model costing more than $2,500, while the Pro and Pro Max models are also expected to receive upgrades.&nbsp;The foldable is reportedly expected to use a new hinge design aimed at reducing the visible crease. Other reports have suggested Touch ID could return and that the device could be considerably thinner when opened. However, these details remain unconfirmed until Apple takes the stage.&nbsp;<h2>Apple Watch, AirPods and more could also appear</h2>The iPhone may not be the only attraction. Apple is also expected to unveil new Apple Watch and AirPods models, with reports pointing to the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. There is also speculation around new smart-home products, although some announcements could be held for a later event.&nbsp;For John Ternus, however, the biggest challenge will be larger than any single device. His first keynote as CEO comes as Apple tries to maintain iPhone momentum while making a major entry into the foldable market and competing more aggressively in AI. The first Apple event of the Ternus era begins tonight at 10:30 PM IST.

Apple’s September 9 “Surprise and shine” event begins at 10:30 PM IST today. It is the first major Apple keynote under CEO John Ternus, with the iPhone 18 Pro, Pro Max and a first foldable iPhone widely expected to headline the event.

Apple is holding its biggest hardware event of the year today, September 9, and it marks a major moment for the company. The “Surprise and shine” keynote will be the first major Apple product launch under new CEO John Ternus, who took over from Tim Cook earlier this month. The event will begin at 10:30 PM IST in India. The biggest expected announcements are the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, which reports suggest could be called the iPhone Ultra. Apple has not confirmed the product names or specifications. Apple event September 9: Where to watch in India The keynote begins at: Date: Wednesday, September 9, 2026 Time: 10:30 PM IST US time: 10 AM PT Location: Apple Park, Cupertino Watch online: Apple’s website, Apple TV app and YouTube Live Apple has confirmed the 10 AM PT start and says viewers can watch through Apple.com, the Apple TV app or YouTube Live. iPhone 18 Pro and foldable iPhone: What to expect The iPhone 18 Pro and Pro Max are expected to bring upgraded processors and camera changes, while Apple’s first foldable could be the biggest new product in years. Reports have pointed to a book-style foldable with a large inner display and a smaller outer screen. Reuters says the device is expected to be a high-end model costing more than $2,500, while the Pro and Pro Max models are also expected to receive upgrades. The foldable is reportedly expected to use a new hinge design aimed at reducing the visible crease. Other reports have suggested Touch ID could return and that the device could be considerably thinner when opened. However, these details remain unconfirmed until Apple takes the stage. Apple Watch, AirPods and more could also appear The iPhone may not be the only attraction. Apple is also expected to unveil new Apple Watch and AirPods models, with reports pointing to the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. There is also speculation around new smart-home products, although some announcements could be held for a later event. For John Ternus, however, the biggest challenge will be larger than any single device. His first keynote as CEO comes as Apple tries to maintain iPhone momentum while making a major entry into the foldable market and competing more aggressively in AI. The first Apple event of the Ternus era begins tonight at 10:30 PM IST.

Apple’s September 9 “Surprise and shine” event begins at 10:30 PM IST today. It is the first major Apple keynote under CEO John Ternus, with the iPhone 18 Pro, Pro Max and a first foldable iPhone widely expected to headline the event.

First Apple keynote hosted by new CEO John Ternus: Where to watch iPhone 18 Pro, Pro Max launch today

Discover what changes between the Apple A20 Pro and A19 Pro. Explore the 2nm TSMC node, 7-core GPU, 96-bit memory bus, WMCM packaging, and 12GB RAM upgrade.

The A20 Pro shifts to a 2nm node, upgrading from the 3nm A19 Pro. It features a 7-core GPU, 8MB efficiency cache, and a 96-bit memory bus. New WMCM packaging and 12GB RAM deliver 30 per cent better power efficiency.

A20 Pro vs A19 Pro: What will actually change?

Apple is reducing the Dynamic Island on the iPhone 18 Pro by 35 per cent, shrinking it from 20.7mm to 13.5mm. By moving the Face ID flood illuminator and infrared sensors under the display, Apple reclaims screen space while preserving functionality.

Apple is reducing the Dynamic Island on the iPhone 18 Pro by 35 per cent, shrinking it from 20.7mm to 13.5mm. By moving the Face ID flood illuminator and infrared sensors under the display, Apple reclaims screen space while preserving functionality.

Why Apple is making the Dynamic Island smaller

Apple may have just abandoned one of its most ambitious foldable projects. A new research note from display research firm Omdia reportedly says the company has cancelled plans for a 16.1-inch to 18-inch foldable MacBook.&nbsp;&nbsp;The report, first highlighted by 9to5Mac, appears to refer to the large foldable iPad-MacBook hybrid Apple has been rumoured to be developing for years. The timing is striking. The report comes just days before Apple’s September 9 event, where the company is expected to unveil new products. Apple itself has confirmed the event, but has not confirmed a foldable iPhone or the reported cancellation.&nbsp;<h2>Apple’s giant foldable was unlike an iPhone</h2>The reported device was far larger than Apple’s expected first foldable smartphone. Earlier reports described a device with a display of roughly 18 to 20 inches when opened. It was expected to blur the line between an iPad and a MacBook, offering a huge flexible screen that could fold into a smaller form for carrying. Omdia’s latest research now says the 16.1-inch to 18-inch foldable MacBook plan has been cancelled. MacRumors also reported the same finding from Omdia.&nbsp;<h2>It was once a John Ternus priority</h2>The project had an interesting connection to John Ternus, who became Apple CEO earlier this week. Bloomberg’s Mark Gurman previously reported that Apple was working on a roughly 20-inch foldable iPad and described it as a Ternus priority when he was still the company’s hardware chief. But Gurman also warned that Apple could ultimately abandon it because of its experimental nature.&nbsp;<h2>What happens to Apple’s foldable plans now?</h2>If Omdia’s assessment is accurate, Apple’s foldable strategy could initially be much narrower than earlier rumours suggested. The company may focus first on a foldable iPhone before attempting a much larger MacBook or iPad device. For consumers, that means the futuristic giant foldable iPad-MacBook could remain a prototype rather than becoming an Apple product. For now, however, the cancellation is still a report, not an Apple announcement. The company has yet to publicly confirm whether the project has been permanently shelved.

Apple reportedly cancelled its 16.1-inch to 18-inch foldable MacBook project, believed to be the same giant iPad-MacBook hybrid once linked to CEO John Ternus. The move could narrow Apple’s foldable strategy to the iPhone.

Apple may have just abandoned one of its most ambitious foldable projects. A new research note from display research firm Omdia reportedly says the company has cancelled plans for a 16.1-inch to 18-inch foldable MacBook. The report, first highlighted by 9to5Mac, appears to refer to the large foldable iPad-MacBook hybrid Apple has been rumoured to be developing for years. The timing is striking. The report comes just days before Apple’s September 9 event, where the company is expected to unveil new products. Apple itself has confirmed the event, but has not confirmed a foldable iPhone or the reported cancellation. Apple’s giant foldable was unlike an iPhone The reported device was far larger than Apple’s expected first foldable smartphone. Earlier reports described a device with a display of roughly 18 to 20 inches when opened. It was expected to blur the line between an iPad and a MacBook, offering a huge flexible screen that could fold into a smaller form for carrying. Omdia’s latest research now says the 16.1-inch to 18-inch foldable MacBook plan has been cancelled. MacRumors also reported the same finding from Omdia. It was once a John Ternus priority The project had an interesting connection to John Ternus, who became Apple CEO earlier this week. Bloomberg’s Mark Gurman previously reported that Apple was working on a roughly 20-inch foldable iPad and described it as a Ternus priority when he was still the company’s hardware chief. But Gurman also warned that Apple could ultimately abandon it because of its experimental nature. What happens to Apple’s foldable plans now? If Omdia’s assessment is accurate, Apple’s foldable strategy could initially be much narrower than earlier rumours suggested. The company may focus first on a foldable iPhone before attempting a much larger MacBook or iPad device. For consumers, that means the futuristic giant foldable iPad-MacBook could remain a prototype rather than becoming an Apple product. For now, however, the cancellation is still a report, not an Apple announcement. The company has yet to publicly confirm whether the project has been permanently shelved.

Apple reportedly cancelled its 16.1-inch to 18-inch foldable MacBook project, believed to be the same giant iPad-MacBook hybrid once linked to CEO John Ternus. The move could narrow Apple’s foldable strategy to the iPhone.

Apple reportedly scraps 18-inch foldable MacBook project once seen as a Ternus priority

Apple has a new CEO, but John Ternus is not the typical corporate chief. He does not have an MBA or a master’s degree. Instead, the longtime Apple engineer has a bachelor’s degree in mechanical engineering from the University of Pennsylvania.&nbsp;What makes Ternus particularly interesting is something much harder to put on a CV: an almost obsessive attention to detail. During a 2024 commencement speech at Penn Engineering, Ternus recalled a moment from one of his earliest projects at Apple. He had become fixated on the tiny grooves cut into stainless-steel screws used on the back of the Cinema Display.&nbsp;Most customers would probably never notice them.&nbsp;Ternus did.Apple CEO once counted screw grooves at midnightTernus recalled working late at night, far from home, when he used a magnifying glass to count the grooves on one of the screws.&nbsp;The supplier's parts had 35 grooves.They were supposed to have 25. He found himself arguing with the supplier over the difference. Then came the question he asked himself: “What the hell am I doing? Is this normal?”&nbsp;His answer was revealing. “It might not be normal, but it’s right,” Ternus said. For him, the detail mattered even if the customer never saw it. After spending months developing a product, he believed the team should get every part right. That philosophy has an obvious resemblance to the culture associated with Steve Jobs, who was famously known for his intense focus on product details.&nbsp;<h2>Who is John Ternus?</h2>Ternus joined Apple’s Product Design team in 2001. He became vice president of Hardware Engineering in 2013 and joined Apple’s executive team as senior vice president of Hardware Engineering in 2021. He has overseen hardware engineering across major Apple products, including iPhone, iPad, Mac, Apple Watch and AirPods. Apple also credits him with work on reliability, durability, materials and hardware design. Before Apple, Ternus worked as a mechanical engineer at Virtual Research Systems. Now, after 15 years of Tim Cook leading Apple, Ternus is in charge.&nbsp;<h2>Ternus’ first big Apple moment</h2>Ternus officially became CEO on September 1, 2026, with Cook moving to executive chairman. Apple says the transition followed a long-term succession plan.&nbsp;His first major public test is already approaching. Apple has scheduled its “Surprise and shine” event for September 9. The company has not confirmed the products coming to the event, but the launch is expected to be a major iPhone event. For a CEO who once stayed up counting screw grooves that customers might never see, the message is clear: the smallest details may matter just as much as the biggest products.

Apple CEO John Ternus has a bachelor’s degree in mechanical engineering, not an MBA or master’s degree. His unusual obsession with counting screw grooves during an early Apple project highlights the attention to detail that now defines the company’s new leader.

Apple has a new CEO, but John Ternus is not the typical corporate chief. He does not have an MBA or a master’s degree. Instead, the longtime Apple engineer has a bachelor’s degree in mechanical engineering from the University of Pennsylvania. What makes Ternus particularly interesting is something much harder to put on a CV: an almost obsessive attention to detail. During a 2024 commencement speech at Penn Engineering, Ternus recalled a moment from one of his earliest projects at Apple. He had become fixated on the tiny grooves cut into stainless-steel screws used on the back of the Cinema Display. Most customers would probably never notice them. Ternus did. Apple CEO once counted screw grooves at midnight Ternus recalled working late at night, far from home, when he used a magnifying glass to count the grooves on one of the screws. The supplier's parts had 35 grooves. They were supposed to have 25. He found himself arguing with the supplier over the difference. Then came the question he asked himself: “What the hell am I doing? Is this normal?” His answer was revealing. “It might not be normal, but it’s right,” Ternus said. For him, the detail mattered even if the customer never saw it. After spending months developing a product, he believed the team should get every part right. That philosophy has an obvious resemblance to the culture associated with Steve Jobs, who was famously known for his intense focus on product details. Who is John Ternus? Ternus joined Apple’s Product Design team in 2001. He became vice president of Hardware Engineering in 2013 and joined Apple’s executive team as senior vice president of Hardware Engineering in 2021. He has overseen hardware engineering across major Apple products, including iPhone, iPad, Mac, Apple Watch and AirPods. Apple also credits him with work on reliability, durability, materials and hardware design. Before Apple, Ternus worked as a mechanical engineer at Virtual Research Systems. Now, after 15 years of Tim Cook leading Apple, Ternus is in charge. Ternus’ first big Apple moment Ternus officially became CEO on September 1, 2026, with Cook moving to executive chairman. Apple says the transition followed a long-term succession plan. His first major public test is already approaching. Apple has scheduled its “Surprise and shine” event for September 9. The company has not confirmed the products coming to the event, but the launch is expected to be a major iPhone event. For a CEO who once stayed up counting screw grooves that customers might never see, the message is clear: the smallest details may matter just as much as the biggest products.

Apple CEO John Ternus has a bachelor’s degree in mechanical engineering, not an MBA or master’s degree. His unusual obsession with counting screw grooves during an early Apple project highlights the attention to detail that now defines the company’s new leader.

No MBA, no master’s degree: Apple CEO John Ternus has one Steve Jobs-like quality

Steve Jobs is remembered as one of the most influential figures in technology. But there is one unusual detail about his time at Apple that still attracts attention: his salary was just $1 a year.&nbsp;After returning to Apple in 1997, Jobs received a $1 annual salary as the company’s interim CEO and continued on that salary after becoming permanent CEO. Apple confirmed the arrangement in its filings.&nbsp;<h2>So, did Jobs really get paid only $1 by Apple?</h2>Not exactly. Steve Jobs’ famous $1 salaryJobs’ $1 salary was real. Apple said he had received that salary every year since returning to the company in 1997. In fiscal 2010, for example, his reported salary was again just $1. He received no new stock or option award that year.The strategy was closely linked to his ownership of Apple shares. Apple said Jobs’ stock ownership aligned his interests with shareholders. By 2010, Jobs owned about 5.5 million Apple shares. He had not sold shares since returning to the company in 1997.&nbsp;<h2>Apple gave Jobs a huge stock award</h2>The biggest part of Jobs’ Apple compensation came through equity. In 2003, Jobs voluntarily cancelled 27.5 million stock options and received 5 million restricted shares instead. The award was valued at about $74.75 million at the time.Those shares later increased to 10 million after Apple’s stock split and vested fully in 2006. Apple’s stock had risen sharply during that period, making the award enormously valuable.<h2>He also received a $90 million private jet</h2>According to reports Jobs’ compensation history included another extraordinary perk. In 1999, Apple awarded him a Gulfstream V aircraft for his service as interim CEO. Apple said the aircraft was worth about $90 million.The amount was later recorded differently in Apple’s filings because the plane was transferred to Jobs in 2001 and related payments and tax assistance were reported across fiscal years. So while the famous headline says Steve Jobs earned $1 a year, that figure describes his base salary, not the full value of everything he received from Apple. His story became an early example of how billionaire executives can receive little in cash salary while building enormous wealth through company stock.

Steve Jobs famously took a salary of just $1 a year from Apple after returning to the company in 1997. 

Steve Jobs is remembered as one of the most influential figures in technology. But there is one unusual detail about his time at Apple that still attracts attention: his salary was just $1 a year. After returning to Apple in 1997, Jobs received a $1 annual salary as the company’s interim CEO and continued on that salary after becoming permanent CEO. Apple confirmed the arrangement in its filings. So, did Jobs really get paid only $1 by Apple? Not exactly. Steve Jobs’ famous $1 salary Jobs’ $1 salary was real. Apple said he had received that salary every year since returning to the company in 1997. In fiscal 2010, for example, his reported salary was again just $1. He received no new stock or option award that year. The strategy was closely linked to his ownership of Apple shares. Apple said Jobs’ stock ownership aligned his interests with shareholders. By 2010, Jobs owned about 5.5 million Apple shares. He had not sold shares since returning to the company in 1997. Apple gave Jobs a huge stock award The biggest part of Jobs’ Apple compensation came through equity. In 2003, Jobs voluntarily cancelled 27.5 million stock options and received 5 million restricted shares instead. The award was valued at about $74.75 million at the time. Those shares later increased to 10 million after Apple’s stock split and vested fully in 2006. Apple’s stock had risen sharply during that period, making the award enormously valuable. He also received a $90 million private jet According to reports Jobs’ compensation history included another extraordinary perk. In 1999, Apple awarded him a Gulfstream V aircraft for his service as interim CEO. Apple said the aircraft was worth about $90 million. The amount was later recorded differently in Apple’s filings because the plane was transferred to Jobs in 2001 and related payments and tax assistance were reported across fiscal years. So while the famous headline says Steve Jobs earned $1 a year, that figure describes his base salary, not the full value of everything he received from Apple. His story became an early example of how billionaire executives can receive little in cash salary while building enormous wealth through company stock.

Steve Jobs famously took a salary of just $1 a year from Apple after returning to the company in 1997.&nbsp;

How much did Steve Jobs get paid from Apple?

Apple has unveiled its latest Mac mini and Mac Studio models in India, bringing its newest chips and a major focus on artificial intelligence to its desktop range. The new Mac mini is powered by Apple's first 2nm processor, the M6, while Mac Studio gets the M5 Max and new M5 Ultra. Apple says the upgrades deliver faster AI processing, graphics and storage, while also bringing newer connectivity standards. For Indian buyers, the Mac mini with M6 starts at Rs 99,900, while the M5 Pro version starts at Rs 2,09,900. Mac Studio starts at Rs 2,79,900 with M5 Max and Rs 6,29,900 with M5 Ultra. Pre-orders are open now, with sales beginning on September 22.&nbsp;<h2>Mac mini gets Apple’s first 2nm chip</h2>The biggest change is inside the smaller Mac mini. The M6 has a 12-core CPU, 12-core GPU and a dual 16-core Neural Engine. Apple says the M6 model delivers up to four times faster AI performance and twice the graphics performance compared with the M4 Mac mini. It starts with 16GB of unified memory and can be configured with up to 32GB. Memory bandwidth reaches 170GB/s. Apple is also offering the Mac mini with M5 Pro. That version can reach an 18-core CPU, 20-core GPU and 64GB of unified memory, making it more suitable for video production, development, 3D work and running larger AI models. Connectivity gets a useful upgrade too. Both versions support Wi-Fi 7, Bluetooth 6 and 2.5Gb Ethernet, with 10Gb Ethernet available as an option. The M5 Pro version also gets Thunderbolt 5.&nbsp;<h2>Mac Studio pushes AI even further</h2>The Mac Studio is aimed at professionals who need considerably more power. The M5 Max version can be configured with up to a 40-core GPU and 128GB of unified memory. The M5 Ultra goes much further, offering up to 512GB of unified memory and an 80-core GPU. Apple says the M5 Ultra can deliver up to 4.3 times faster AI performance than the previous generation. Storage has also been upgraded to a faster PCIe Gen 6 architecture. For video professionals, Apple has added genlock over USB-C, which helps synchronise cameras and displays precisely.&nbsp;<h2>Apple’s new India prices</h2>The new Mac mini with M6 starts at Rs 99,900, while Mac mini with M5 Pro starts at Rs 2,09,900. Mac Studio starts at Rs 2,79,900 with M5 Max and Rs 6,29,900 with M5 Ultra. Apple says the new Macs are available for pre-order from August 25, with deliveries and retail availability beginning September 22. A Mac Studio configuration with 512GB of unified memory is expected later in October. The bigger picture is clear: Apple is positioning its desktop Macs not just as traditional work machines, but as local AI computers capable of running increasingly demanding models and AI agents directly on the device.

Apple has launched new Mac mini and Mac Studio models in India, led by the 2nm M6 and M5 Ultra chips. The desktops bring major AI, graphics, memory and connectivity upgrades, with prices starting at Rs 99,900 for Mac mini and Rs 2,79,900 for Mac Studio.

Apple has unveiled its latest Mac mini and Mac Studio models in India, bringing its newest chips and a major focus on artificial intelligence to its desktop range. The new Mac mini is powered by Apple's first 2nm processor, the M6, while Mac Studio gets the M5 Max and new M5 Ultra. Apple says the upgrades deliver faster AI processing, graphics and storage, while also bringing newer connectivity standards. For Indian buyers, the Mac mini with M6 starts at Rs 99,900, while the M5 Pro version starts at Rs 2,09,900. Mac Studio starts at Rs 2,79,900 with M5 Max and Rs 6,29,900 with M5 Ultra. Pre-orders are open now, with sales beginning on September 22. Mac mini gets Apple’s first 2nm chip The biggest change is inside the smaller Mac mini. The M6 has a 12-core CPU, 12-core GPU and a dual 16-core Neural Engine. Apple says the M6 model delivers up to four times faster AI performance and twice the graphics performance compared with the M4 Mac mini. It starts with 16GB of unified memory and can be configured with up to 32GB. Memory bandwidth reaches 170GB/s. Apple is also offering the Mac mini with M5 Pro. That version can reach an 18-core CPU, 20-core GPU and 64GB of unified memory, making it more suitable for video production, development, 3D work and running larger AI models. Connectivity gets a useful upgrade too. Both versions support Wi-Fi 7, Bluetooth 6 and 2.5Gb Ethernet, with 10Gb Ethernet available as an option. The M5 Pro version also gets Thunderbolt 5. Mac Studio pushes AI even further The Mac Studio is aimed at professionals who need considerably more power. The M5 Max version can be configured with up to a 40-core GPU and 128GB of unified memory. The M5 Ultra goes much further, offering up to 512GB of unified memory and an 80-core GPU. Apple says the M5 Ultra can deliver up to 4.3 times faster AI performance than the previous generation. Storage has also been upgraded to a faster PCIe Gen 6 architecture. For video professionals, Apple has added genlock over USB-C, which helps synchronise cameras and displays precisely. Apple’s new India prices The new Mac mini with M6 starts at Rs 99,900, while Mac mini with M5 Pro starts at Rs 2,09,900. Mac Studio starts at Rs 2,79,900 with M5 Max and Rs 6,29,900 with M5 Ultra. Apple says the new Macs are available for pre-order from August 25, with deliveries and retail availability beginning September 22. A Mac Studio configuration with 512GB of unified memory is expected later in October. The bigger picture is clear: Apple is positioning its desktop Macs not just as traditional work machines, but as local AI computers capable of running increasingly demanding models and AI agents directly on the device.

Apple has launched new Mac mini and Mac Studio models in India, led by the 2nm M6 and M5 Ultra chips. The desktops bring major AI, graphics, memory and connectivity upgrades, with prices starting at Rs 99,900 for Mac mini and Rs 2,79,900 for Mac Studio.

Apple launches new Mac mini and Mac Studio: Price, performance and everything else you need to know

The Pixel 11 Pro features the 2nm Tensor G6 chip for advanced AI, while the iPhone 17 Pro brings raw A19 Pro power and a triple 48MP camera. Deciding between these two flagship giants comes down to your personal priorities. 

The Pixel 11 Pro features the 2nm Tensor G6 chip for advanced AI, while the iPhone 17 Pro brings raw A19 Pro power and a triple 48MP camera. Deciding between these two flagship giants comes down to your personal priorities.&nbsp;

‘Pixel 11 Pro vs iPhone 17 Pro’: Which flagship phone should you buy?

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