Apple's A20 chip is expected to arrive with the iPhone 18 Pro and iPhone 18 Pro Max later this year. While Apple has not officially revealed every detail, industry reports suggest the processor will be built using a newer manufacturing process, bringing improvements in speed, efficiency and artificial intelligence. But what do those changes actually mean if you use your iPhone every day?<h2>Apps could feel quicker and smoother</h2>The first thing most people notice after upgrading is how quickly apps respond. With the A20 chip, everyday apps such as Messages, Safari, Instagram, Maps and Camera are expected to launch faster and switch more smoothly in the background. Heavy apps may also stay open longer without needing to reload. The improvement may not always be dramatic, but daily use should feel more responsive. Gaming could become more stable Mobile games continue to demand more power every year.A faster graphics processor could help games run at higher frame rates while reducing lag during longer gaming sessions. More efficient hardware may also help keep temperatures lower, allowing performance to remain stable instead of slowing down after several minutes.<h2>Better battery life without a bigger battery</h2>One of the biggest advantages of newer chips is efficiency rather than raw speed. If reports are accurate, the A20 should consume less power while delivering better performance. That could translate into longer battery life for web browsing, video streaming, navigation, gaming and everyday multitasking without increasing battery size.Photos and videos may improve automatically Modern smartphone photography depends heavily on AI and image processing.The A20 is expected to process images faster, improve low-light photography and deliver better HDR performance. Video recording could also benefit from smoother stabilisation and quicker processing for high-resolution formats. Many improvements happen automatically without users changing any settings.AI could become much more useful Artificial intelligence is likely to be one of the biggest focuses of the A20 chip. A more powerful Neural Engine would allow Apple Intelligence features to run faster on the device, helping with writing assistance, photo editing, voice processing, notifications and Siri requests while keeping more data on the phone instead of sending it to cloud servers. This could make AI responses feel faster and improve privacy.<h2>Is the A20 upgrade worth waiting for?</h2>For users with relatively new iPhones, the difference may not feel revolutionary. However, people upgrading from devices that are three or four years old are likely to notice improvements across almost every part of the experience from app performance and battery life to gaming, photography and AI features. Rather than one headline-grabbing upgrade, the A20 appears to focus on making the entire iPhone experience smoother, faster and more efficient throughout the day.

Apple's A20 chip is expected to bring faster app launches, smoother gaming, better battery life, improved photography and more capable on-device AI. Here's what the processor could mean for everyday iPhone users beyond benchmark scores.

Apple's A20 chip is expected to arrive with the iPhone 18 Pro and iPhone 18 Pro Max later this year. While Apple has not officially revealed every detail, industry reports suggest the processor will be built using a newer manufacturing process, bringing improvements in speed, efficiency and artificial intelligence. But what do those changes actually mean if you use your iPhone every day? Apps could feel quicker and smoother The first thing most people notice after upgrading is how quickly apps respond. With the A20 chip, everyday apps such as Messages, Safari, Instagram, Maps and Camera are expected to launch faster and switch more smoothly in the background. Heavy apps may also stay open longer without needing to reload. The improvement may not always be dramatic, but daily use should feel more responsive. Gaming could become more stable Mobile games continue to demand more power every year. A faster graphics processor could help games run at higher frame rates while reducing lag during longer gaming sessions. More efficient hardware may also help keep temperatures lower, allowing performance to remain stable instead of slowing down after several minutes. Better battery life without a bigger battery One of the biggest advantages of newer chips is efficiency rather than raw speed. If reports are accurate, the A20 should consume less power while delivering better performance. That could translate into longer battery life for web browsing, video streaming, navigation, gaming and everyday multitasking without increasing battery size. Photos and videos may improve automatically Modern smartphone photography depends heavily on AI and image processing.The A20 is expected to process images faster, improve low-light photography and deliver better HDR performance. Video recording could also benefit from smoother stabilisation and quicker processing for high-resolution formats. Many improvements happen automatically without users changing any settings. AI could become much more useful Artificial intelligence is likely to be one of the biggest focuses of the A20 chip. A more powerful Neural Engine would allow Apple Intelligence features to run faster on the device, helping with writing assistance, photo editing, voice processing, notifications and Siri requests while keeping more data on the phone instead of sending it to cloud servers. This could make AI responses feel faster and improve privacy. Is the A20 upgrade worth waiting for? For users with relatively new iPhones, the difference may not feel revolutionary. However, people upgrading from devices that are three or four years old are likely to notice improvements across almost every part of the experience from app performance and battery life to gaming, photography and AI features. Rather than one headline-grabbing upgrade, the A20 appears to focus on making the entire iPhone experience smoother, faster and more efficient throughout the day.

Apple's A20 chip is expected to bring faster app launches, smoother gaming, better battery life, improved photography and more capable on-device AI. Here's what the processor could mean for everyday iPhone users beyond benchmark scores.

Apple's A20 chip explained: What does it actually mean for everyday iPhone users?

Sensitive documents linked to Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max have reportedly been leaked online following a cyberattack on Tata Electronics, one of Apple's key manufacturing partners in India. According to Reuters, the files were published on the dark web by the ransomware group World Leaks and allegedly contain confidential supplier information, internal photographs and component details related to unreleased iPhone models.&nbsp;The reported leak has drawn attention because Apple closely guards information about its supply chain. If authentic, the documents could expose how Apple's next-generation iPhones are built and identify companies responsible for manufacturing individual components.<h2>What has reportedly been leaked?</h2>Reuters reported that the leaked files include confidential documents mapping hundreds of components used in the iPhone 18 Pro series to specific suppliers. The records reportedly identify manufacturers of camera modules, batteries, chips and other hardware that Apple does not publicly disclose. The leaked material also allegedly contains photographs of iPhone 18 Pro devices undergoing drop-testing at a Tata Electronics facility in early 2026. According to Reuters, the images show a grey, slab-style smartphone with Apple's familiar triple-camera design.&nbsp;&nbsp;Apple's supplier network is considered one of its most closely protected business assets. Keeping supplier relationships confidential helps the company protect product development, negotiate with vendors and reduce the risk of counterfeiting before new devices are officially launched.&nbsp;If the leaked information is genuine, it could reveal where Apple depends on multiple suppliers and where it relies on only a handful of manufacturers, potentially exposing vulnerabilities within its global supply chain.&nbsp;The reported breach also comes as Apple continues shifting more manufacturing from China to India. According to Counterpoint Research, India is expected to produce around 26 per cent of the world's iPhones in 2026, compared with just 6 per cent four years earlier.<h2>Apple's India strategy faces an unexpected challenge</h2>Tata Electronics has become one of Apple's fastest-growing manufacturing partners, assembling iPhones and supplying components as Apple expands production in India.According to Reuters, Apple is investigating the incident alongside Tata Electronics. The report added that Tata has restricted access to sensitive internal systems and hired a global consulting firm to conduct a forensic audit while strengthening its cybersecurity measures.&nbsp;The reported cyberattack could test the trust that underpins Apple's manufacturing partnerships, particularly as India plays a larger role in the company's global production strategy.<h2>Has Tata Electronics responded?</h2>As of now, neither Apple nor Tata Electronics had issued an official public response to the newly reported iPhone 18 Pro supplier documents and photographs. Reuters reported that both companies did not respond to its requests for comment regarding the latest leaked files.Previously, Reuters reported that Tata Electronics had begun an internal investigation after the cyberattack, restricted employee access to critical systems and appointed an independent global consultant to carry out a forensic audit of the breach. However, Tata has not publicly confirmed the authenticity of the leaked documents or commented specifically on the reported iPhone 18 Pro material.&nbsp;Meanwhile, Reuters also noted that it had not independently verified the authenticity of the leaked files, and the ransomware group World Leaks did not immediately respond to requests for comment.

Confidential files allegedly linked to Apple's unreleased iPhone 18 Pro have surfaced after the Tata Electronics cyberattack, according to Reuters. 

Sensitive documents linked to Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max have reportedly been leaked online following a cyberattack on Tata Electronics, one of Apple's key manufacturing partners in India. According to Reuters, the files were published on the dark web by the ransomware group World Leaks and allegedly contain confidential supplier information, internal photographs and component details related to unreleased iPhone models. The reported leak has drawn attention because Apple closely guards information about its supply chain. If authentic, the documents could expose how Apple's next-generation iPhones are built and identify companies responsible for manufacturing individual components. What has reportedly been leaked? Reuters reported that the leaked files include confidential documents mapping hundreds of components used in the iPhone 18 Pro series to specific suppliers. The records reportedly identify manufacturers of camera modules, batteries, chips and other hardware that Apple does not publicly disclose. The leaked material also allegedly contains photographs of iPhone 18 Pro devices undergoing drop-testing at a Tata Electronics facility in early 2026. According to Reuters, the images show a grey, slab-style smartphone with Apple's familiar triple-camera design. Apple's supplier network is considered one of its most closely protected business assets. Keeping supplier relationships confidential helps the company protect product development, negotiate with vendors and reduce the risk of counterfeiting before new devices are officially launched. If the leaked information is genuine, it could reveal where Apple depends on multiple suppliers and where it relies on only a handful of manufacturers, potentially exposing vulnerabilities within its global supply chain. The reported breach also comes as Apple continues shifting more manufacturing from China to India. According to Counterpoint Research, India is expected to produce around 26 per cent of the world's iPhones in 2026, compared with just 6 per cent four years earlier. Apple's India strategy faces an unexpected challenge Tata Electronics has become one of Apple's fastest-growing manufacturing partners, assembling iPhones and supplying components as Apple expands production in India. According to Reuters, Apple is investigating the incident alongside Tata Electronics. The report added that Tata has restricted access to sensitive internal systems and hired a global consulting firm to conduct a forensic audit while strengthening its cybersecurity measures. The reported cyberattack could test the trust that underpins Apple's manufacturing partnerships, particularly as India plays a larger role in the company's global production strategy. Has Tata Electronics responded? As of now, neither Apple nor Tata Electronics had issued an official public response to the newly reported iPhone 18 Pro supplier documents and photographs. Reuters reported that both companies did not respond to its requests for comment regarding the latest leaked files. Previously, Reuters reported that Tata Electronics had begun an internal investigation after the cyberattack, restricted employee access to critical systems and appointed an independent global consultant to carry out a forensic audit of the breach. However, Tata has not publicly confirmed the authenticity of the leaked documents or commented specifically on the reported iPhone 18 Pro material. Meanwhile, Reuters also noted that it had not independently verified the authenticity of the leaked files, and the ransomware group World Leaks did not immediately respond to requests for comment.

Confidential files allegedly linked to Apple's unreleased iPhone 18 Pro have surfaced after the Tata Electronics cyberattack, according to Reuters.&nbsp;

Apple's unreleased iPhone 18 Pro documents reportedly leaked on the dark web

For years, Apple has improved the iPhone with better cameras, faster processors and brighter displays. But the iPhone 18 Pro could mark a different kind of upgrade. According to multiple industry reports and analyst predictions, Apple's next flagship is expected to put artificial intelligence at the centre of the user experience. Rather than adding flashy new hardware, Apple appears to be focusing on making everyday tasks faster, smarter and more personal through on-device AI. If the reports prove accurate, the iPhone 18 Pro could become Apple's most advanced AI-powered smartphone so far.<h2>A new chip designed for AI</h2>At the heart of the expected upgrade is Apple's A20 Pro chip. Reports suggest it will be built using TSMC's next-generation 2-nanometre manufacturing process, making it smaller, faster and more power efficient than previous chips. A more efficient processor is not only expected to improve gaming and battery life but also allow Apple Intelligence features to run more smoothly on the device itself. Running AI directly on the phone improves privacy and reduces the need to send personal information to cloud servers. Industry analysts also expect the Pro models to feature 12GB of RAM, giving the system more memory to handle multiple AI tasks at the same time.<h2>Apple Intelligence could become more useful</h2>Apple introduced Apple Intelligence to bring AI features across the iPhone, iPad and Mac. With the iPhone 18 Pro, many of those tools are expected to become faster and more capable.Users could see improvements in Siri, smarter writing assistance, automatic message summaries, image editing, document creation and contextual suggestions based on what they are doing on their phones. Instead of asking users to open different apps, AI may work quietly in the background, helping organise information, complete tasks and make recommendations throughout the day. Apple is also expected to continue focusing on privacy by processing many AI requests directly on the device whenever possible.<h2>Cameras may also benefit from AI</h2>Artificial intelligence is likely to play a bigger role in photography as well. Several reports suggest Apple is testing a variable aperture system for the main camera. Combined with AI image processing, this could improve portrait photography, low-light performance and colour accuracy. Rather than simply increasing megapixels, Apple appears to be using AI to help users capture better photos automatically in different lighting conditions. Video recording, image editing and object recognition are also expected to receive AI-powered improvements.<h2>Why AI matters more than hardware now</h2>The smartphone industry has reached a stage where yearly hardware upgrades have become smaller. As a result, companies are increasingly competing through software and artificial intelligence instead of only adding bigger displays or faster charging speeds. Google has Gemini, Samsung offers Galaxy AI, while Microsoft and OpenAI continue expanding AI across devices and services. Apple is expected to respond by making AI a much larger part of the iPhone experience.&nbsp;The iPhone 18 Pro may therefore represent more than just another flagship launch. It could show how Apple plans to compete in the next phase of the smartphone industry, where intelligent software becomes as important as hardware.&nbsp;<h2>Launch timeline</h2>Apple has not officially confirmed the iPhone 18 Pro or its features.However, based on Apple's usual schedule, the iPhone 18 Pro and iPhone 18 Pro Max are widely expected to be announced during the company's September 2026 launch event. Until then, the reported features remain based on supply-chain information, analyst reports and industry leaks.

The iPhone 18 Pro could become Apple's most AI-focused smartphone yet. Reports point to a new A20 Pro chip, more RAM, smarter Apple Intelligence features and AI-powered camera improvements, showing Apple's growing focus on intelligent software rather than major hardware redesigns.


For years, Apple has improved the iPhone with better cameras, faster processors and brighter displays. But the iPhone 18 Pro could mark a different kind of upgrade. According to multiple industry reports and analyst predictions, Apple's next flagship is expected to put artificial intelligence at the centre of the user experience. Rather than adding flashy new hardware, Apple appears to be focusing on making everyday tasks faster, smarter and more personal through on-device AI. If the reports prove accurate, the iPhone 18 Pro could become Apple's most advanced AI-powered smartphone so far. A new chip designed for AI At the heart of the expected upgrade is Apple's A20 Pro chip. Reports suggest it will be built using TSMC's next-generation 2-nanometre manufacturing process, making it smaller, faster and more power efficient than previous chips. A more efficient processor is not only expected to improve gaming and battery life but also allow Apple Intelligence features to run more smoothly on the device itself. Running AI directly on the phone improves privacy and reduces the need to send personal information to cloud servers. Industry analysts also expect the Pro models to feature 12GB of RAM, giving the system more memory to handle multiple AI tasks at the same time. Apple Intelligence could become more useful Apple introduced Apple Intelligence to bring AI features across the iPhone, iPad and Mac. With the iPhone 18 Pro, many of those tools are expected to become faster and more capable. Users could see improvements in Siri, smarter writing assistance, automatic message summaries, image editing, document creation and contextual suggestions based on what they are doing on their phones. Instead of asking users to open different apps, AI may work quietly in the background, helping organise information, complete tasks and make recommendations throughout the day. Apple is also expected to continue focusing on privacy by processing many AI requests directly on the device whenever possible. Cameras may also benefit from AI Artificial intelligence is likely to play a bigger role in photography as well. Several reports suggest Apple is testing a variable aperture system for the main camera. Combined with AI image processing, this could improve portrait photography, low-light performance and colour accuracy. Rather than simply increasing megapixels, Apple appears to be using AI to help users capture better photos automatically in different lighting conditions. Video recording, image editing and object recognition are also expected to receive AI-powered improvements. Why AI matters more than hardware now The smartphone industry has reached a stage where yearly hardware upgrades have become smaller. As a result, companies are increasingly competing through software and artificial intelligence instead of only adding bigger displays or faster charging speeds. Google has Gemini, Samsung offers Galaxy AI, while Microsoft and OpenAI continue expanding AI across devices and services. Apple is expected to respond by making AI a much larger part of the iPhone experience. The iPhone 18 Pro may therefore represent more than just another flagship launch. It could show how Apple plans to compete in the next phase of the smartphone industry, where intelligent software becomes as important as hardware. Launch timeline Apple has not officially confirmed the iPhone 18 Pro or its features. However, based on Apple's usual schedule, the iPhone 18 Pro and iPhone 18 Pro Max are widely expected to be announced during the company's September 2026 launch event. Until then, the reported features remain based on supply-chain information, analyst reports and industry leaks.

The iPhone 18 Pro could become Apple's most AI-focused smartphone yet. Reports point to a new A20 Pro chip, more RAM, smarter Apple Intelligence features and AI-powered camera improvements, showing Apple's growing focus on intelligent software rather than major hardware redesigns.

AI could be the biggest reason to wait for Apple's iPhone 18 Pro: Here's why

For years, Apple has improved the iPhone camera by adding larger sensors, smarter image processing and better video features. But the iPhone 18 Pro could introduce something different a hardware upgrade that photographers have been waiting for. According to multiple supply-chain reports and analysts, Apple is testing a variable aperture camera system for its next-generation Pro iPhones. While the company has not confirmed the feature, it could become one of the biggest changes to iPhone photography in recent years.Rather than simply adding more megapixels, Apple appears to be focusing on giving the camera greater control over light something that can make a noticeable difference in everyday photography.<h2>What is a variable aperture camera?</h2>Every camera lens has an aperture, which controls how much light reaches the image sensor. Today's iPhones use a fixed aperture, meaning the amount of light entering the camera cannot change mechanically. A variable aperture allows the lens to open wider or become narrower depending on the scene. A wider aperture lets in more light, making it easier to capture brighter, clearer photos at night or indoors. A narrower aperture keeps more of the scene in focus, making it useful for landscapes, group photos or daylight photography. Professional DSLR and mirrorless cameras have used this technology for years. If Apple adopts it, the iPhone would gain more flexibility without requiring users to manually adjust complex camera settings.&nbsp;<h2>Why this could improve everyday photography</h2>The biggest advantage is that users may not have to think about camera settings at all.The iPhone could automatically choose the best aperture depending on what is being photographed. Portraits may gain more natural background blur, while low-light scenes could appear brighter with less image noise.Videos recorded in challenging lighting conditions may also benefit from improved exposure and more balanced colours. Combined with Apple's computational photography and AI-powered image processing, the system could produce more realistic photos while reducing common issues such as over-sharpening or blown-out highlights.&nbsp;<h2>AI could make the camera even smarter</h2>Hardware is only part of the storyThe iPhone 18 Pro is also expected to feature Apple's new A20 Pro chip, which analysts believe will significantly improve on-device AI performance. This extra processing power could help Apple Intelligence analyse scenes more accurately, improve portrait separation, reduce unwanted reflections, optimise exposure and enhance video stabilisation in real time. Instead of relying only on better hardware, Apple appears to be combining AI with new camera technology to improve the final image automatically.<h2>Why Apple may avoid the megapixel race</h2>Many smartphone brands continue to promote cameras with 100MP or even 200MP sensors. Apple has taken a different approach. Rather than chasing higher numbers, the company has focused on improving image quality through larger sensors, advanced software and intelligent processing. A variable aperture would continue that philosophy by helping the camera capture better light instead of simply creating larger image files. For most users, this could lead to sharper portraits, clearer night shots and better-looking videos without requiring professional photography knowledge.<h2>When will Apple announce the upgrade?</h2>Apple has not officially confirmed any camera features for the iPhone 18 Pro. However, based on the company's usual launch schedule, the new Pro models are expected to be unveiled during Apple's September 2026 event. Until then, the reported camera improvements remain based on analyst reports and supply-chain leaks. If they prove accurate, the iPhone 18 Pro could represent one of Apple's most meaningful camera upgrades since the introduction of Night Mode.

The iPhone 18 Pro could introduce Apple's biggest camera upgrade in years with a variable aperture system. Combined with AI-powered image processing and the expected A20 Pro chip, the new camera may improve portraits, low-light photography and video recording without changing how users shoot.

For years, Apple has improved the iPhone camera by adding larger sensors, smarter image processing and better video features. But the iPhone 18 Pro could introduce something different a hardware upgrade that photographers have been waiting for. According to multiple supply-chain reports and analysts, Apple is testing a variable aperture camera system for its next-generation Pro iPhones. While the company has not confirmed the feature, it could become one of the biggest changes to iPhone photography in recent years. Rather than simply adding more megapixels, Apple appears to be focusing on giving the camera greater control over light something that can make a noticeable difference in everyday photography. What is a variable aperture camera? Every camera lens has an aperture, which controls how much light reaches the image sensor. Today's iPhones use a fixed aperture, meaning the amount of light entering the camera cannot change mechanically. A variable aperture allows the lens to open wider or become narrower depending on the scene. A wider aperture lets in more light, making it easier to capture brighter, clearer photos at night or indoors. A narrower aperture keeps more of the scene in focus, making it useful for landscapes, group photos or daylight photography. Professional DSLR and mirrorless cameras have used this technology for years. If Apple adopts it, the iPhone would gain more flexibility without requiring users to manually adjust complex camera settings. Why this could improve everyday photography The biggest advantage is that users may not have to think about camera settings at all. The iPhone could automatically choose the best aperture depending on what is being photographed. Portraits may gain more natural background blur, while low-light scenes could appear brighter with less image noise. Videos recorded in challenging lighting conditions may also benefit from improved exposure and more balanced colours. Combined with Apple's computational photography and AI-powered image processing, the system could produce more realistic photos while reducing common issues such as over-sharpening or blown-out highlights. AI could make the camera even smarter Hardware is only part of the story The iPhone 18 Pro is also expected to feature Apple's new A20 Pro chip, which analysts believe will significantly improve on-device AI performance. This extra processing power could help Apple Intelligence analyse scenes more accurately, improve portrait separation, reduce unwanted reflections, optimise exposure and enhance video stabilisation in real time. Instead of relying only on better hardware, Apple appears to be combining AI with new camera technology to improve the final image automatically. Why Apple may avoid the megapixel race Many smartphone brands continue to promote cameras with 100MP or even 200MP sensors. Apple has taken a different approach. Rather than chasing higher numbers, the company has focused on improving image quality through larger sensors, advanced software and intelligent processing. A variable aperture would continue that philosophy by helping the camera capture better light instead of simply creating larger image files. For most users, this could lead to sharper portraits, clearer night shots and better-looking videos without requiring professional photography knowledge. When will Apple announce the upgrade? Apple has not officially confirmed any camera features for the iPhone 18 Pro. However, based on the company's usual launch schedule, the new Pro models are expected to be unveiled during Apple's September 2026 event. Until then, the reported camera improvements remain based on analyst reports and supply-chain leaks. If they prove accurate, the iPhone 18 Pro could represent one of Apple's most meaningful camera upgrades since the introduction of Night Mode.

The iPhone 18 Pro could introduce Apple's biggest camera upgrade in years with a variable aperture system. Combined with AI-powered image processing and the expected A20 Pro chip, the new camera may improve portraits, low-light photography and video recording without changing how users shoot.

Apple's next camera upgrade could change how you shoot photos and videos. Here's why

Apple's next flagship smartphones are still a few months away, but rumours surrounding the iPhone 18 Pro and iPhone 18 Pro Max are already gaining momentum. Several reports from analysts and supply-chain sources suggest Apple is preparing one of its biggest Pro upgrades in recent years, with improvements expected across the camera, processor, battery and AI features. While nothing is official yet, the leaks offer an early look at what buyers may expect when Apple unveils its next premium iPhones, likely in September.<h2>Camera upgrades could be the biggest highlight</h2>The camera is expected to receive the most noticeable improvements. According to multiple reports, Apple is testing a variable aperture system for the main camera. Unlike current iPhones that use a fixed aperture, this technology would allow the lens to adjust how much light enters the sensor depending on the scene.The result could be better low-light photography, improved portraits with more natural background blur and greater control over images. Reports also suggest Apple is evaluating a new stacked image sensor designed to improve dynamic range and image quality while keeping the familiar triple 48-megapixel rear camera setup.<figure class="image"><img src="https://images.moneycontrol.com/static-mcnews/2026/06/20260602050725_iPhone-18-Pro-Max.png?impolicy=website&amp;width=770&amp;height=431"></figure><h2>A20 Pro chip and AI improvements</h2>Performance is also expected to take a significant step forward. The iPhone 18 Pro models are widely tipped to run on Apple's new A20 Pro processor, which is expected to be built using TSMC's 2-nanometre manufacturing process. A smaller chip generally improves both performance and power efficiency. Analysts believe the new processor will help Apple deliver faster on-device AI features, improved gaming performance and better battery life. Reports also point to 12GB of RAM and Apple's next-generation C2 modem for improved connectivity.<h2>Familiar design with a few important changes</h2>Apple is not expected to completely redesign the iPhone 18 Pro series. Instead, reports suggest the company will refine the existing design. One of the biggest visible changes could be a smaller Dynamic Island, made possible by moving some Face ID components beneath the display. Apple is also said to be testing new colour options, including a darker red or cherry finish, alongside silver and grey variants.&nbsp;<h2>Battery, launch timeline and expected price</h2>Battery life may also improve. Several reports suggest the Pro Max model could feature a battery of around 5,200mAh, helped further by the efficiency gains from the new A20 Pro chip. Apple is expected to announce the iPhone 18 Pro and iPhone 18 Pro Max in September 2026. According to reports, the standard iPhone 18 models could arrive later under Apple's revised launch strategy. Pricing has not been confirmed, but analysts believe the Pro models may become more expensive than their predecessors because of rising component costs. As with every pre-launch cycle, these details are based on leaks and industry reports rather than official announcements. Apple is expected to reveal the final specifications, pricing and availability during its launch event later this year.

Apple's iPhone 18 Pro and iPhone 18 Pro Max are expected to launch later this year with a new A20 Pro chip, camera upgrades, improved battery life and a smaller Dynamic Island. Here's everything leaked so far about Apple's next flagship smartphones.

Apple's next flagship smartphones are still a few months away, but rumours surrounding the iPhone 18 Pro and iPhone 18 Pro Max are already gaining momentum. Several reports from analysts and supply-chain sources suggest Apple is preparing one of its biggest Pro upgrades in recent years, with improvements expected across the camera, processor, battery and AI features. While nothing is official yet, the leaks offer an early look at what buyers may expect when Apple unveils its next premium iPhones, likely in September. Camera upgrades could be the biggest highlight The camera is expected to receive the most noticeable improvements. According to multiple reports, Apple is testing a variable aperture system for the main camera. Unlike current iPhones that use a fixed aperture, this technology would allow the lens to adjust how much light enters the sensor depending on the scene. The result could be better low-light photography, improved portraits with more natural background blur and greater control over images. Reports also suggest Apple is evaluating a new stacked image sensor designed to improve dynamic range and image quality while keeping the familiar triple 48-megapixel rear camera setup. A20 Pro chip and AI improvements Performance is also expected to take a significant step forward. The iPhone 18 Pro models are widely tipped to run on Apple's new A20 Pro processor, which is expected to be built using TSMC's 2-nanometre manufacturing process. A smaller chip generally improves both performance and power efficiency. Analysts believe the new processor will help Apple deliver faster on-device AI features, improved gaming performance and better battery life. Reports also point to 12GB of RAM and Apple's next-generation C2 modem for improved connectivity. Familiar design with a few important changes Apple is not expected to completely redesign the iPhone 18 Pro series. Instead, reports suggest the company will refine the existing design. One of the biggest visible changes could be a smaller Dynamic Island, made possible by moving some Face ID components beneath the display. Apple is also said to be testing new colour options, including a darker red or cherry finish, alongside silver and grey variants. Battery, launch timeline and expected price Battery life may also improve. Several reports suggest the Pro Max model could feature a battery of around 5,200mAh, helped further by the efficiency gains from the new A20 Pro chip. Apple is expected to announce the iPhone 18 Pro and iPhone 18 Pro Max in September 2026. According to reports, the standard iPhone 18 models could arrive later under Apple's revised launch strategy. Pricing has not been confirmed, but analysts believe the Pro models may become more expensive than their predecessors because of rising component costs. As with every pre-launch cycle, these details are based on leaks and industry reports rather than official announcements. Apple is expected to reveal the final specifications, pricing and availability during its launch event later this year.

Apple's iPhone 18 Pro and iPhone 18 Pro Max are expected to launch later this year with a new A20 Pro chip, camera upgrades, improved battery life and a smaller Dynamic Island. Here's everything leaked so far about Apple's next flagship smartphones.

Apple iPhone 18 Pro and iPhone 18 Pro Max launch expected soon: Design, camera, A20 chip and all the upgrades tipped so far

Apple could be preparing to enter the fast-growing smart ring market, if the latest leaks are accurate. According to tipster Kosutami, the iPhone maker is developing a wearable called the "iRing" that could eventually compete with devices such as the Samsung Galaxy Ring and Oura Ring. Apple has not confirmed the existence of the product, and the reported project is believed to be in its early stages. Even so, the rumour has attracted attention because Apple has often entered product categories later than its rivals before trying to refine the experience.&nbsp;<h2>What could the Apple iRing do?</h2>The leak does not reveal detailed specifications, but reports suggest the iRing could focus on health and fitness tracking while offering a screen-free alternative to the Apple Watch. Like other smart rings, it could monitor metrics such as heart rate, sleep, activity and overall wellness. It may also integrate closely with Apple's Health app and broader ecosystem, allowing users to access health insights without wearing a smartwatch. Some reports also speculate that Apple could position the ring below the Apple Watch in terms of pricing, making it a more affordable wearable option. However, there is currently no information on pricing, launch dates or hardware specifications.&nbsp;<h2>Apple's growing wearable strategy</h2>The rumoured iRing comes as Apple continues expanding its hardware portfolio beyond smartphones and computers. The company is also widely expected to introduce its first foldable iPhone, alongside the iPhone 18 Pro lineup, based on multiple industry reports. Although none of these products have been officially announced, they suggest Apple is preparing one of its biggest hardware refresh cycles in years.&nbsp;The smart ring market has grown rapidly as more consumers look for lightweight health-tracking devices. Samsung entered the segment with the Galaxy Ring, while Oura has established itself as one of the leading brands. If Apple launches the iRing, it would bring one of the world's biggest consumer technology companies into an increasingly competitive category. For now, however, the product remains a rumour until Apple confirms its plans.&nbsp;

Apple is reportedly developing a smart ring called the iRing, according to a new leak. While the product remains unconfirmed, it could offer health tracking, compete with Samsung Galaxy Ring and Oura Ring, and become Apple's next major wearable device.


Apple could be preparing to enter the fast-growing smart ring market, if the latest leaks are accurate. According to tipster Kosutami, the iPhone maker is developing a wearable called the "iRing" that could eventually compete with devices such as the Samsung Galaxy Ring and Oura Ring. Apple has not confirmed the existence of the product, and the reported project is believed to be in its early stages. Even so, the rumour has attracted attention because Apple has often entered product categories later than its rivals before trying to refine the experience. What could the Apple iRing do? The leak does not reveal detailed specifications, but reports suggest the iRing could focus on health and fitness tracking while offering a screen-free alternative to the Apple Watch. Like other smart rings, it could monitor metrics such as heart rate, sleep, activity and overall wellness. It may also integrate closely with Apple's Health app and broader ecosystem, allowing users to access health insights without wearing a smartwatch. Some reports also speculate that Apple could position the ring below the Apple Watch in terms of pricing, making it a more affordable wearable option. However, there is currently no information on pricing, launch dates or hardware specifications. Apple's growing wearable strategy The rumoured iRing comes as Apple continues expanding its hardware portfolio beyond smartphones and computers. The company is also widely expected to introduce its first foldable iPhone, alongside the iPhone 18 Pro lineup, based on multiple industry reports. Although none of these products have been officially announced, they suggest Apple is preparing one of its biggest hardware refresh cycles in years. The smart ring market has grown rapidly as more consumers look for lightweight health-tracking devices. Samsung entered the segment with the Galaxy Ring, while Oura has established itself as one of the leading brands. If Apple launches the iRing, it would bring one of the world's biggest consumer technology companies into an increasingly competitive category. For now, however, the product remains a rumour until Apple confirms its plans.

Apple is reportedly developing a smart ring called the iRing, according to a new leak. While the product remains unconfirmed, it could offer health tracking, compete with Samsung Galaxy Ring and Oura Ring, and become Apple's next major wearable device.

Is Apple making a smart ring? Reports suggest it could be a cheaper alternative to the Apple Watch

&nbsp;Artificial intelligence is making computers smarter. It is also making them more expensive. Apple recently increased prices for several MacBook and iPad models after memory costs surged, highlighting a growing problem across the technology industry. The company says demand for memory chips has risen so quickly that it has become difficult for consumer electronics makers to secure enough supply at reasonable prices. The shortage is largely being driven by AI companies building massive data centres to train and run increasingly powerful artificial intelligence models.<h2>Why AI needs so much memory</h2>Every AI model relies on enormous amounts of high-speed memory. Whether it is ChatGPT, Gemini, Claude or other large AI systems, they all run on servers packed with advanced processors and memory chips. These chips temporarily store huge amounts of data while AI models process requests. As companies race to build larger AI systems, demand for memory has climbed sharply. Technology firms including Google, OpenAI, Anthropic and Meta are investing billions of dollars in AI infrastructure. That has increased competition for memory chips that are also used in consumer products such as laptops, tablets and smartphones.<h2>Why Apple is paying more</h2>Apple does not manufacture its own memory chips. Instead, it buys DRAM and NAND flash memory from suppliers such as Samsung, SK hynix and Micron. As AI companies place larger and more profitable orders, suppliers have shifted more production towards AI-focused hardware. That has tightened supply for consumer electronics manufacturers. Apple CEO Tim Cook recently described the situation as unlike anything he has seen during his decades in the technology industry. Speaking to The Wall Street Journal, Cook compared the current memory market to a "hundred-year flood" and said suppliers were passing on significant price increases because demand had outpaced available supply. According to Apple, the increase became large enough that the company had to raise prices on selected MacBook and iPad models.<h2>Why memory makers are prioritising AI</h2>The memory industry has changed dramatically over the past two years. During the slowdown in 2023, manufacturers cut investment after profits fell sharply.&nbsp;Now, demand has returned but from a different source.&nbsp;Instead of smartphones and personal computers, AI servers have become the biggest buyers of advanced memory. These customers are often willing to pay more than traditional consumer electronics companies because memory is essential for training and running AI models. That has encouraged suppliers to prioritise AI-related production, further reducing available supply for consumer devices.<h2>Could iPhones become more expensive?</h2>Apple has not announced price increases for iPhones. However, industry analysts believe the same market pressures could eventually affect other products if memory prices remain elevated.Much will depend on whether memory manufacturers expand production quickly enough to meet growing AI demand while maintaining supply for consumer electronics. For now, Apple says it hopes pricing and supply return to more normal levels.<h2>AI is changing more than software</h2>Most people associate artificial intelligence with chatbots, image generators and digital assistants. But the technology is also reshaping global supply chains. As AI companies continue spending billions on infrastructure, competition for critical components such as memory chips is becoming more intense. That means the AI boom is no longer affecting only technology companies. It is beginning to influence the price people pay for the laptops, tablets and smartphones they use every day.

AI is changing more than just the software people use every day. It is also driving up the cost of the memory chips inside laptops and tablets, forcing Apple to increase prices for some MacBook and iPad models. Here's why it is happening and what it could mean for future devices.

Artificial intelligence is making computers smarter. It is also making them more expensive. Apple recently increased prices for several MacBook and iPad models after memory costs surged, highlighting a growing problem across the technology industry. The company says demand for memory chips has risen so quickly that it has become difficult for consumer electronics makers to secure enough supply at reasonable prices. The shortage is largely being driven by AI companies building massive data centres to train and run increasingly powerful artificial intelligence models. Why AI needs so much memory Every AI model relies on enormous amounts of high-speed memory. Whether it is ChatGPT, Gemini, Claude or other large AI systems, they all run on servers packed with advanced processors and memory chips. These chips temporarily store huge amounts of data while AI models process requests. As companies race to build larger AI systems, demand for memory has climbed sharply. Technology firms including Google, OpenAI, Anthropic and Meta are investing billions of dollars in AI infrastructure. That has increased competition for memory chips that are also used in consumer products such as laptops, tablets and smartphones. Why Apple is paying more Apple does not manufacture its own memory chips. Instead, it buys DRAM and NAND flash memory from suppliers such as Samsung, SK hynix and Micron. As AI companies place larger and more profitable orders, suppliers have shifted more production towards AI-focused hardware. That has tightened supply for consumer electronics manufacturers. Apple CEO Tim Cook recently described the situation as unlike anything he has seen during his decades in the technology industry. Speaking to The Wall Street Journal, Cook compared the current memory market to a "hundred-year flood" and said suppliers were passing on significant price increases because demand had outpaced available supply. According to Apple, the increase became large enough that the company had to raise prices on selected MacBook and iPad models. Why memory makers are prioritising AI The memory industry has changed dramatically over the past two years. During the slowdown in 2023, manufacturers cut investment after profits fell sharply. Now, demand has returned but from a different source. Instead of smartphones and personal computers, AI servers have become the biggest buyers of advanced memory. These customers are often willing to pay more than traditional consumer electronics companies because memory is essential for training and running AI models. That has encouraged suppliers to prioritise AI-related production, further reducing available supply for consumer devices. Could iPhones become more expensive? Apple has not announced price increases for iPhones. However, industry analysts believe the same market pressures could eventually affect other products if memory prices remain elevated. Much will depend on whether memory manufacturers expand production quickly enough to meet growing AI demand while maintaining supply for consumer electronics. For now, Apple says it hopes pricing and supply return to more normal levels. AI is changing more than software Most people associate artificial intelligence with chatbots, image generators and digital assistants. But the technology is also reshaping global supply chains. As AI companies continue spending billions on infrastructure, competition for critical components such as memory chips is becoming more intense. That means the AI boom is no longer affecting only technology companies. It is beginning to influence the price people pay for the laptops, tablets and smartphones they use every day.

AI is changing more than just the software people use every day. It is also driving up the cost of the memory chips inside laptops and tablets, forcing Apple to increase prices for some MacBook and iPad models. Here's why it is happening and what it could mean for future devices.

AI is making your next MacBook more expensive. Here's why

Apple's next big transformation may not be about artificial intelligence or new hardware categories. Instead, it could be about design. According to a recent report from Bloomberg's Mark Gurman, Apple is increasingly focused on restoring some of the design culture that helped define the company during the Steve Jobs and Jony Ive era.&nbsp;The discussion comes as John Ternus, Apple's senior vice president of hardware engineering and a potential future CEO candidate, is reportedly spending more time with the company's industrial design teams. The development matters because design has historically been one of Apple's biggest strengths, helping shape products from the iPhone and Mac to the Apple Watch.<h2>Why Apple's design culture is back in focus</h2>For years, Apple's design team was among the most influential groups inside the company. During the Steve Jobs era, designers often played a central role in product decisions, while other departments worked around the vision coming from the design studio. That structure began to change after former design chief Jony Ive stepped back from day-to-day leadership and later left the company. According to Gurman's report, Apple's design organisation gradually became less influential over the past decade. Today, Apple reportedly has no executive occupying the kind of senior design leadership position once held by Ive. That shift has led some observers to question whether Apple has lost part of the design-focused culture that helped make its products stand out.<h2>John Ternus and the future of Apple</h2>Ternus is increasingly viewed as one of Apple's most important executives. As head of hardware engineering, he already oversees many of the products that generate the majority of Apple's revenue. According to the report, Ternus recently told employees that Apple would "keep the focus on design", describing it as central to the company's identity. The comments have fuelled speculation that design could regain greater influence if Ternus eventually takes on a larger leadership role. For Apple, the timing is important. The company faces growing competition in smartphones, wearables, AI devices and mixed reality products. A renewed focus on design could help differentiate future products in increasingly crowded markets.<h2>Apple's reported product roadmap for 2026</h2>The report also outlines what could be one of Apple's busiest product periods in years. Among the products reportedly in development are the iPhone 18 Pro and iPhone 18 Pro Max, expected to arrive alongside Apple's long-rumoured foldable iPhone. New Apple Watch Series 12 and Apple Watch Ultra 4 models are also expected during the same period.&nbsp; Other products reportedly being prepared include:A refreshed entry-level iPad with Apple Intelligence supportAn OLED iPad miniA Home Hub smart home deviceA next-generation iPhone AirExpanded Apple Intelligence-powered home products&nbsp;These launches suggest Apple is continuing to push deeper into AI, smart home technology and new hardware categories.<h2>Looking ahead to the iPhone's 20th anniversary</h2>Perhaps the most interesting part of the report focuses on 2027. Apple is reportedly planning special devices to celebrate the iPhone's 20th anniversary. These could include an iPhone 20 Pro and iPhone 20 Pro Max, alongside a second-generation foldable iPhone. The company is also said to be developing several ambitious products, including:Smart glassesAirPods equipped with camerasA tabletop robotA redesigned mixed-reality headsetFuture augmented reality devicesIf even part of that roadmap materialises, it could represent one of Apple's most significant periods of innovation since the original iPhone.&nbsp;Apple's challenge is not simply releasing new products. It is convincing consumers that it can still create devices that feel distinctive in a market increasingly filled with similar hardware and AI features. That is why the discussion around design matters. New technologies may attract attention, but Apple's greatest successes have often come from combining technology with thoughtful design. As speculation grows around John Ternus' future inside the company, many industry observers will be watching whether Apple can once again place design at the centre of its strategy. If the reported roadmap is accurate, the next two years could reveal whether that shift is already underway.

Apple is reportedly considering a renewed focus on design as senior hardware executive John Ternus gains influence within the company. The discussion comes as Apple prepares a major product roadmap that could include foldable iPhones, smart glasses, AI-powered devices.

Apple's next big transformation may not be about artificial intelligence or new hardware categories. Instead, it could be about design. According to a recent report from Bloomberg's Mark Gurman, Apple is increasingly focused on restoring some of the design culture that helped define the company during the Steve Jobs and Jony Ive era. The discussion comes as John Ternus, Apple's senior vice president of hardware engineering and a potential future CEO candidate, is reportedly spending more time with the company's industrial design teams. The development matters because design has historically been one of Apple's biggest strengths, helping shape products from the iPhone and Mac to the Apple Watch. Why Apple's design culture is back in focus For years, Apple's design team was among the most influential groups inside the company. During the Steve Jobs era, designers often played a central role in product decisions, while other departments worked around the vision coming from the design studio. That structure began to change after former design chief Jony Ive stepped back from day-to-day leadership and later left the company. According to Gurman's report, Apple's design organisation gradually became less influential over the past decade. Today, Apple reportedly has no executive occupying the kind of senior design leadership position once held by Ive. That shift has led some observers to question whether Apple has lost part of the design-focused culture that helped make its products stand out. John Ternus and the future of Apple Ternus is increasingly viewed as one of Apple's most important executives. As head of hardware engineering, he already oversees many of the products that generate the majority of Apple's revenue. According to the report, Ternus recently told employees that Apple would "keep the focus on design", describing it as central to the company's identity. The comments have fuelled speculation that design could regain greater influence if Ternus eventually takes on a larger leadership role. For Apple, the timing is important. The company faces growing competition in smartphones, wearables, AI devices and mixed reality products. A renewed focus on design could help differentiate future products in increasingly crowded markets. Apple's reported product roadmap for 2026 The report also outlines what could be one of Apple's busiest product periods in years. Among the products reportedly in development are the iPhone 18 Pro and iPhone 18 Pro Max, expected to arrive alongside Apple's long-rumoured foldable iPhone. New Apple Watch Series 12 and Apple Watch Ultra 4 models are also expected during the same period. Other products reportedly being prepared include: A refreshed entry-level iPad with Apple Intelligence support An OLED iPad mini A Home Hub smart home device A next-generation iPhone Air Expanded Apple Intelligence-powered home products These launches suggest Apple is continuing to push deeper into AI, smart home technology and new hardware categories. Looking ahead to the iPhone's 20th anniversary Perhaps the most interesting part of the report focuses on 2027. Apple is reportedly planning special devices to celebrate the iPhone's 20th anniversary. These could include an iPhone 20 Pro and iPhone 20 Pro Max, alongside a second-generation foldable iPhone. The company is also said to be developing several ambitious products, including: Smart glasses AirPods equipped with cameras A tabletop robot A redesigned mixed-reality headset Future augmented reality devices If even part of that roadmap materialises, it could represent one of Apple's most significant periods of innovation since the original iPhone. Apple's challenge is not simply releasing new products. It is convincing consumers that it can still create devices that feel distinctive in a market increasingly filled with similar hardware and AI features. That is why the discussion around design matters. New technologies may attract attention, but Apple's greatest successes have often come from combining technology with thoughtful design. As speculation grows around John Ternus' future inside the company, many industry observers will be watching whether Apple can once again place design at the centre of its strategy. If the reported roadmap is accurate, the next two years could reveal whether that shift is already underway.

Apple is reportedly considering a renewed focus on design as senior hardware executive John Ternus gains influence within the company. The discussion comes as Apple prepares a major product roadmap that could include foldable iPhones, smart glasses, AI-powered devices.

Can John Ternus bring back Apple's design-first culture?

Apple is set to host its annual Worldwide Developers Conference (WWDC) 2026, and artificial intelligence is expected to be the main focus this year. The event begins on Monday and will showcase the next generation of software updates across iPhone, iPad, Mac, Apple Watch, Vision Pro and other Apple devices.While Apple has remained relatively cautious compared to rivals such as OpenAI, Google and Microsoft, industry reports suggest the company is preparing several major Apple Intelligence upgrades. At the centre of these expected announcements is Siri, which could receive its biggest update since the voice assistant was first introduced in 2011.<h2>Siri could receive its biggest AI upgrade yet</h2>The most closely watched announcement is expected to be a redesigned Siri powered by more advanced artificial intelligence capabilities. According to reports, Apple is working on making Siri more conversational and better at understanding context. The upgraded assistant could handle more complex requests, remember previous conversations and complete multi-step tasks without requiring users to repeat instructions.Several reports, including those from Bloomberg, have suggested Apple is developing a standalone AI experience that could allow Siri to compete more directly with AI chatbots such as ChatGPT, Claude and Gemini.If announced, it would mark one of Apple's most significant AI moves to date. Apple Intelligence expected to expand across apps Apple is also expected to expand Apple Intelligence features throughout its ecosystem.Reports suggest the Photos app may gain AI-powered editing tools that allow users to make changes using natural language commands. Instead of manually editing an image, users could simply describe the changes they want and let AI perform the task automatically.Other expected features include: Intelligent scene recommendations Automatic object removal Improved image enhancement tools Smarter photo organisationApple is also expected to improve AI functionality inside visionOS, the software powering the company's mixed-reality devices.AI agents could arrive on the App Store One of the more interesting reports ahead of WWDC 2026 involves AI agents.According to reports from The Information, Apple may introduce AI agent integration through the App Store. These agents could help users perform tasks such as booking reservations, managing schedules, controlling smart home devices and handling routine digital tasks.The concept has become increasingly popular across the technology industry, with companies including OpenAI, Google, Microsoft and Anthropic investing heavily in AI agents that can take actions on behalf of users. If Apple enters this market, it could significantly expand the role of artificial intelligence across its ecosystem.<h2>Camera and Visual Intelligence upgrades expected</h2>Apple may also introduce a new Visual Intelligence experience within the Camera app. Reports suggest the feature could move beyond simple image recognition and become a dedicated AI-powered mode inside the camera interface. Users may be able to identify objects, gather information about surroundings and interact with AI directly through their camera viewfinder. The feature would further strengthen Apple's push towards integrating AI into everyday experiences rather than keeping it limited to chat-based interactions.Image Playground and Genmoji may receive improvementsApple is also expected to update Image Playground, one of its AI image-generation tools.&nbsp; The new version could offer:Higher-quality image generation Improved editing controls Better character consistency Additional artistic stylesReports also suggest Apple may introduce smarter Genmoji recommendations based on user activity, conversations and media libraries. AI-generated wallpapers tailored to individual preferences and moods may also be announced.<h2>Wallet app could become more useful</h2>The Wallet app may receive several practical upgrades. One reported feature would allow users to photograph a receipt and automatically split bills among friends and family members. Another expected addition is a "Create a Pass" option that would convert physical tickets, memberships and passes into digital versions stored inside Apple Wallet.These updates would continue Apple's strategy of turning the Wallet app into a central hub for payments, identification and digital credentials. macOS, iPadOS and visionOS updates also expected Beyond AI, Apple is expected to unveil updates across its major operating systems.New versions of macOS, iPadOS, watchOS, tvOS and visionOS are likely to bring performance improvements, security enhancements and deeper Apple Intelligence integration. Industry analysts expect Apple to focus heavily on creating a more unified AI experience across all devices.This year's conference could be one of Apple's most important software events in recent years. While competitors have moved aggressively into generative AI, Apple has taken a more measured approach. WWDC 2026 may provide the clearest picture yet of how the company plans to compete in an AI-driven technology landscape. For millions of iPhone, iPad and Mac users, the biggest question remains whether Apple can transform Siri into an assistant that feels genuinely intelligent while maintaining the privacy and user experience standards that have long defined the company. The answers are expected to arrive when WWDC 2026 begins, with Apple likely to place artificial intelligence at the centre of its software strategy for the years ahead

Apple is expected to focus heavily on AI at WWDC 2026, with major upgrades to Siri that could make it more conversational, context-aware, and capable of handling complex tasks. 

Apple is set to host its annual Worldwide Developers Conference (WWDC) 2026, and artificial intelligence is expected to be the main focus this year. The event begins on Monday and will showcase the next generation of software updates across iPhone, iPad, Mac, Apple Watch, Vision Pro and other Apple devices. While Apple has remained relatively cautious compared to rivals such as OpenAI, Google and Microsoft, industry reports suggest the company is preparing several major Apple Intelligence upgrades. At the centre of these expected announcements is Siri, which could receive its biggest update since the voice assistant was first introduced in 2011. Siri could receive its biggest AI upgrade yet The most closely watched announcement is expected to be a redesigned Siri powered by more advanced artificial intelligence capabilities. According to reports, Apple is working on making Siri more conversational and better at understanding context. The upgraded assistant could handle more complex requests, remember previous conversations and complete multi-step tasks without requiring users to repeat instructions. Several reports, including those from Bloomberg, have suggested Apple is developing a standalone AI experience that could allow Siri to compete more directly with AI chatbots such as ChatGPT, Claude and Gemini. If announced, it would mark one of Apple's most significant AI moves to date. Apple Intelligence expected to expand across apps Apple is also expected to expand Apple Intelligence features throughout its ecosystem. Reports suggest the Photos app may gain AI-powered editing tools that allow users to make changes using natural language commands. Instead of manually editing an image, users could simply describe the changes they want and let AI perform the task automatically. Other expected features include: Intelligent scene recommendations Automatic object removal Improved image enhancement tools Smarter photo organisation Apple is also expected to improve AI functionality inside visionOS, the software powering the company's mixed-reality devices. AI agents could arrive on the App Store One of the more interesting reports ahead of WWDC 2026 involves AI agents. According to reports from The Information, Apple may introduce AI agent integration through the App Store. These agents could help users perform tasks such as booking reservations, managing schedules, controlling smart home devices and handling routine digital tasks. The concept has become increasingly popular across the technology industry, with companies including OpenAI, Google, Microsoft and Anthropic investing heavily in AI agents that can take actions on behalf of users. If Apple enters this market, it could significantly expand the role of artificial intelligence across its ecosystem. Camera and Visual Intelligence upgrades expected Apple may also introduce a new Visual Intelligence experience within the Camera app. Reports suggest the feature could move beyond simple image recognition and become a dedicated AI-powered mode inside the camera interface. Users may be able to identify objects, gather information about surroundings and interact with AI directly through their camera viewfinder. The feature would further strengthen Apple's push towards integrating AI into everyday experiences rather than keeping it limited to chat-based interactions. Image Playground and Genmoji may receive improvements Apple is also expected to update Image Playground, one of its AI image-generation tools. The new version could offer: Higher-quality image generation Improved editing controls Better character consistency Additional artistic styles Reports also suggest Apple may introduce smarter Genmoji recommendations based on user activity, conversations and media libraries. AI-generated wallpapers tailored to individual preferences and moods may also be announced. Wallet app could become more useful The Wallet app may receive several practical upgrades. One reported feature would allow users to photograph a receipt and automatically split bills among friends and family members. Another expected addition is a "Create a Pass" option that would convert physical tickets, memberships and passes into digital versions stored inside Apple Wallet. These updates would continue Apple's strategy of turning the Wallet app into a central hub for payments, identification and digital credentials. macOS, iPadOS and visionOS updates also expected Beyond AI, Apple is expected to unveil updates across its major operating systems. New versions of macOS, iPadOS, watchOS, tvOS and visionOS are likely to bring performance improvements, security enhancements and deeper Apple Intelligence integration. Industry analysts expect Apple to focus heavily on creating a more unified AI experience across all devices. This year's conference could be one of Apple's most important software events in recent years. While competitors have moved aggressively into generative AI, Apple has taken a more measured approach. WWDC 2026 may provide the clearest picture yet of how the company plans to compete in an AI-driven technology landscape. For millions of iPhone, iPad and Mac users, the biggest question remains whether Apple can transform Siri into an assistant that feels genuinely intelligent while maintaining the privacy and user experience standards that have long defined the company. The answers are expected to arrive when WWDC 2026 begins, with Apple likely to place artificial intelligence at the centre of its software strategy for the years ahead

Apple is expected to focus heavily on AI at WWDC 2026, with major upgrades to Siri that could make it more conversational, context-aware, and capable of handling complex tasks.&nbsp;

From Siri to AI-powered Photos: Key announcements expected at Apple's WWDC 2026

Apple is preparing to showcase its next major software update, iOS 27, at the upcoming Worldwide Developers Conference (WWDC) scheduled from June 8 to June 12. According to reports, the company is focusing on artificial intelligence features and improvements to Siri, rather than major design changes this year.&nbsp;<h2>Focus on AI and performance improvements</h2>Reports suggest that iOS 27 will bring incremental updates, with a stronger focus on performance and AI capabilities. Unlike previous updates that introduced major design changes, this version is expected to prioritise stability and optimisation. According to Bloomberg’s Mark Gurman, Apple is aiming to deliver a system that works better with its growing AI features, while keeping the experience smooth for users.&nbsp;<h2>Upgrades coming to Photos and Visual Intelligence</h2>One of the key areas of improvement is the Photos app. Users are expected to get new tools that can extend, enhance and reframe images directly within the app. These tools are part of Apple’s broader push into AI-powered editing. Apple is also working on improving its Visual Intelligence feature. Currently, this feature uses external tools like ChatGPT to analyse images. In iOS 27, it may be integrated into the camera as a Siri-based mode, allowing users to get information in real time through the camera view.&nbsp;<h2>New features using camera and real-world data</h2>The update is also expected to introduce features that use the camera to gather useful information. For example, users may be able to scan food packaging to get nutrition details or capture contact information directly from what the camera sees. These additions show how Apple is trying to combine AI with everyday tasks in a simple way.<h2>Siri to get a major upgrade</h2>Siri is likely to see one of the biggest changes in iOS 27. Reports indicate that Apple is planning to turn Siri into a standalone app, giving it a more central role across the system.The updated Siri is expected to:Handle multiple commands in one requestWork across different appsProvide deeper interaction within Apple services A new feature called “Ask Siri” may allow users to interact with content inside apps by asking questions directly.Competition with AI chatbotsWith these changes, Siri could move closer to competing with AI chatbots like Google Gemini and Claude.The assistant may also support third-party tools through the App Store, making it more flexible for users.<h2>What to expect at WWDC 2026</h2>Apple is expected to officially reveal iOS 27 at WWDC 2026, along with updates for its other platforms. While the update may not bring major visual changes, its focus on AI and Siri suggests a shift towards smarter and more useful features.As the company continues to build its AI ecosystem, iOS 27 could play a key role in shaping how users interact with their devices in the coming years.

Apple is preparing to showcase its next major software update, iOS 27, at the upcoming Worldwide Developers Conference (WWDC) scheduled from June 8 to June 12. According to reports, they are focusing on AI features and improvements, rather than major design changes this year. 


Apple is preparing to showcase its next major software update, iOS 27, at the upcoming Worldwide Developers Conference (WWDC) scheduled from June 8 to June 12. According to reports, the company is focusing on artificial intelligence features and improvements to Siri, rather than major design changes this year. Focus on AI and performance improvements Reports suggest that iOS 27 will bring incremental updates, with a stronger focus on performance and AI capabilities. Unlike previous updates that introduced major design changes, this version is expected to prioritise stability and optimisation. According to Bloomberg’s Mark Gurman, Apple is aiming to deliver a system that works better with its growing AI features, while keeping the experience smooth for users. Upgrades coming to Photos and Visual Intelligence One of the key areas of improvement is the Photos app. Users are expected to get new tools that can extend, enhance and reframe images directly within the app. These tools are part of Apple’s broader push into AI-powered editing. Apple is also working on improving its Visual Intelligence feature. Currently, this feature uses external tools like ChatGPT to analyse images. In iOS 27, it may be integrated into the camera as a Siri-based mode, allowing users to get information in real time through the camera view. New features using camera and real-world data The update is also expected to introduce features that use the camera to gather useful information. For example, users may be able to scan food packaging to get nutrition details or capture contact information directly from what the camera sees. These additions show how Apple is trying to combine AI with everyday tasks in a simple way. Siri to get a major upgrade Siri is likely to see one of the biggest changes in iOS 27. Reports indicate that Apple is planning to turn Siri into a standalone app, giving it a more central role across the system. The updated Siri is expected to: Handle multiple commands in one request Work across different apps Provide deeper interaction within Apple services A new feature called “Ask Siri” may allow users to interact with content inside apps by asking questions directly. Competition with AI chatbots With these changes, Siri could move closer to competing with AI chatbots like Google Gemini and Claude. The assistant may also support third-party tools through the App Store, making it more flexible for users. What to expect at WWDC 2026 Apple is expected to officially reveal iOS 27 at WWDC 2026, along with updates for its other platforms. While the update may not bring major visual changes, its focus on AI and Siri suggests a shift towards smarter and more useful features. As the company continues to build its AI ecosystem, iOS 27 could play a key role in shaping how users interact with their devices in the coming years.

Apple is preparing to showcase its next major software update, iOS 27, at the upcoming Worldwide Developers Conference (WWDC) scheduled from June 8 to June 12. According to reports, they are focusing on AI features and improvements, rather than major design changes this year.&nbsp;

‘WWDC 2026’: How Apple plans to improve Siri and AI in iOS 27

Apple is preparing a major overhaul of Siri, aiming to turn the voice assistant into the company’s first full artificial intelligence chatbot later this year. The move will push Apple directly into the generative AI race dominated by OpenAI’s ChatGPT and Google’s Gemini. According to people familiar with the plan, the new chatbot is code-named Campos and will be deeply integrated into Apple’s operating systems across the iPhone, iPad and Mac. Users will activate it the same way they use Siri today, by saying “Siri” or holding the side button on their device.&nbsp;<h2>What makes the new Siri different</h2>The new chatbot will go far beyond the current version of Siri, which lacks smooth back-and-forth conversation and struggles with complex tasks. Unlike today’s assistant, Campos will offer a chat-style experience, similar to ChatGPT and Gemini, with both voice and typing options.Apple plans to first release a smaller Siri upgrade with iOS 26.4 in the coming months. This update will keep the existing Siri interface but add features announced in 2024, including analysing on-screen content, searching the web more effectively and using personal data to complete tasks.The full chatbot experience will arrive later in the year. Apple is expected to preview Campos at its Worldwide Developers Conference in June, with a public release likely in September.&nbsp;<h2>How Campos will work across Apple devices</h2>As per media reports, campos will be built into iOS 27, iPadOS 27 and macOS 27. Rather than being a separate app, the chatbot will be woven into the system, just like Siri is today. Apple is also testing it internally as a standalone app, but there are no plans to release that version to users.The chatbot will be able to search the web, summarise information, generate images, analyse files and create content. It will also understand what is on the user’s screen and take actions, such as making calls, setting timers, opening apps or adjusting settings.Apple plans to integrate the chatbot across core apps like Mail, Photos, Music, Podcasts, TV and even Xcode. For example, users could ask Siri to find a specific photo based on a description and edit it, or draft an email using calendar details already on the device.&nbsp;<h2>Why Apple is changing its AI strategy</h2>Apple has long avoided launching a standalone chatbot, arguing that users prefer AI built directly into features. Senior executives had previously said they did not want to push users into separate chat experiences.However, competition has forced a rethink. Samsung, Google and several Chinese smartphone makers already offer deep conversational AI inside their devices. ChatGPT crossed 800 million weekly active users in October, highlighting how quickly chat-based AI has become mainstream.Apple has also faced pressure after a slow and uneven rollout of its Apple Intelligence features in 2024. Turning Siri into a chatbot is now seen as central to Apple’s AI recovery plan.&nbsp;<h2>Google’s role and privacy limits</h2>Although Apple is designing the interface, the chatbot will rely heavily on AI models developed by Google’s Gemini team. Apple is reportedly paying Google around $1 billion a year for access to these models. The upcoming chatbot will run on a more advanced system than the one powering the earlier Siri update.Unlike ChatGPT, Apple is considering strict limits on how much the chatbot can remember about users. The company is discussing tighter controls to protect privacy, a long-standing focus for Apple.Apple has also designed Campos so that its AI models can be replaced in the future, giving the company flexibility to move away from Google if needed.&nbsp;<h2>A turning point for Siri</h2>The chatbot shift follows internal leadership changes at Apple, with software chief Craig Federighi taking greater control of AI strategy after longtime AI head John Giannandrea stepped aside. Apple has also hired senior AI talent from Google’s Gemini team.If successful, Campos could mark the biggest change to Siri since its launch more than a decade ago, transforming it from a basic voice assistant into a central AI layer across Apple devices.

Apple plans to transform Siri into a full AI chatbot later this year, code-named Campos. Integrated across iPhone, iPad and Mac, it will offer ChatGPT-like conversations, screen awareness and deep app control, marking Apple’s biggest AI shift yet.

Apple is preparing a major overhaul of Siri, aiming to turn the voice assistant into the company’s first full artificial intelligence chatbot later this year. The move will push Apple directly into the generative AI race dominated by OpenAI’s ChatGPT and Google’s Gemini. According to people familiar with the plan, the new chatbot is code-named Campos and will be deeply integrated into Apple’s operating systems across the iPhone, iPad and Mac. Users will activate it the same way they use Siri today, by saying “Siri” or holding the side button on their device. What makes the new Siri different The new chatbot will go far beyond the current version of Siri, which lacks smooth back-and-forth conversation and struggles with complex tasks. Unlike today’s assistant, Campos will offer a chat-style experience, similar to ChatGPT and Gemini, with both voice and typing options. Apple plans to first release a smaller Siri upgrade with iOS 26.4 in the coming months. This update will keep the existing Siri interface but add features announced in 2024, including analysing on-screen content, searching the web more effectively and using personal data to complete tasks. The full chatbot experience will arrive later in the year. Apple is expected to preview Campos at its Worldwide Developers Conference in June, with a public release likely in September. How Campos will work across Apple devices As per media reports, campos will be built into iOS 27, iPadOS 27 and macOS 27. Rather than being a separate app, the chatbot will be woven into the system, just like Siri is today. Apple is also testing it internally as a standalone app, but there are no plans to release that version to users. The chatbot will be able to search the web, summarise information, generate images, analyse files and create content. It will also understand what is on the user’s screen and take actions, such as making calls, setting timers, opening apps or adjusting settings. Apple plans to integrate the chatbot across core apps like Mail, Photos, Music, Podcasts, TV and even Xcode. For example, users could ask Siri to find a specific photo based on a description and edit it, or draft an email using calendar details already on the device. Why Apple is changing its AI strategy Apple has long avoided launching a standalone chatbot, arguing that users prefer AI built directly into features. Senior executives had previously said they did not want to push users into separate chat experiences. However, competition has forced a rethink. Samsung, Google and several Chinese smartphone makers already offer deep conversational AI inside their devices. ChatGPT crossed 800 million weekly active users in October, highlighting how quickly chat-based AI has become mainstream. Apple has also faced pressure after a slow and uneven rollout of its Apple Intelligence features in 2024. Turning Siri into a chatbot is now seen as central to Apple’s AI recovery plan. Google’s role and privacy limits Although Apple is designing the interface, the chatbot will rely heavily on AI models developed by Google’s Gemini team. Apple is reportedly paying Google around $1 billion a year for access to these models. The upcoming chatbot will run on a more advanced system than the one powering the earlier Siri update. Unlike ChatGPT, Apple is considering strict limits on how much the chatbot can remember about users. The company is discussing tighter controls to protect privacy, a long-standing focus for Apple. Apple has also designed Campos so that its AI models can be replaced in the future, giving the company flexibility to move away from Google if needed. A turning point for Siri The chatbot shift follows internal leadership changes at Apple, with software chief Craig Federighi taking greater control of AI strategy after longtime AI head John Giannandrea stepped aside. Apple has also hired senior AI talent from Google’s Gemini team. If successful, Campos could mark the biggest change to Siri since its launch more than a decade ago, transforming it from a basic voice assistant into a central AI layer across Apple devices.

Apple plans to transform Siri into a full AI chatbot later this year, code-named Campos. Integrated across iPhone, iPad and Mac, it will offer ChatGPT-like conversations, screen awareness and deep app control, marking Apple’s biggest AI shift yet.

What will change? Apple to turn Siri into an AI chatbot later this year

Apple Inc. is reportedly preparing to launch its digital payments service, Apple Pay, in India by the end of 2026. According to reports, the iPhone maker is already in talks with global card networks such as Visa and Mastercard and is working on securing regulatory approvals required to operate in the country.&nbsp;If launched, Apple Pay will allow iPhone and Apple Watch users in India to make contactless payments using their devices, marking Apple’s first major push into India’s fast-growing digital payments market.&nbsp;<h2>Apple Pay’s India entry</h2>Apple Pay’s India entry is expected to follow a cautious and phased approach. In the first stage, the service will focus on card-based contactless payments. Users will be able to add their debit or credit cards issued by Indian banks to the Apple Wallet and pay by tapping their device on NFC-enabled payment terminals.&nbsp;This model mirrors Apple Pay’s rollout in several other countries and helps Apple avoid immediate integration with India’s Unified Payments Interface (UPI), which involves complex technical and regulatory challenges.&nbsp;According to industry sources, Apple is currently engaging with Indian regulators and payment partners to ensure compliance with local rules before the service goes live.&nbsp;<h2>UPI integration remains a future option</h2>UPI integration is not expected at launch but could be considered later. Adding UPI would require approvals from multiple regulators and coordination with India’s payments ecosystem, which is dominated by bank-led platforms and government-backed systems.&nbsp;Reports also suggest Apple is also discussing transaction fee structures with card issuers, an important factor in a market where digital payments are largely low-cost or free for users.&nbsp;Experts say Apple may choose to first test user adoption with card payments before deciding whether to invest in deeper UPI integration.&nbsp;<h2>Why India matters to Apple’s services&nbsp;</h2>India has become one of Apple’s fastest-growing markets. The company recently recorded its highest-ever iPhone shipments in the country and has been expanding its manufacturing and retail presence.&nbsp;The possible Apple Pay launch fits into Apple’s wider plan to grow its services business in India. The company recently introduced Apple Fitness+ in the country and continues to promote subscriptions such as Apple Music and iCloud.&nbsp;As smartphone usage and digital payments continue to rise in India, Apple Pay could become a key part of Apple’s long-term strategy in the market.&nbsp;&nbsp;

Apple Pay is likely to launch in India by end-2026, starting with card-based contactless payments on iPhone and Apple Watch. Apple is in talks with Visa and Mastercard, while UPI integration may come later as part of a phased services expansion.

Apple Inc. is reportedly preparing to launch its digital payments service, Apple Pay, in India by the end of 2026. According to reports, the iPhone maker is already in talks with global card networks such as Visa and Mastercard and is working on securing regulatory approvals required to operate in the country. If launched, Apple Pay will allow iPhone and Apple Watch users in India to make contactless payments using their devices, marking Apple’s first major push into India’s fast-growing digital payments market. Apple Pay’s India entry Apple Pay’s India entry is expected to follow a cautious and phased approach. In the first stage, the service will focus on card-based contactless payments. Users will be able to add their debit or credit cards issued by Indian banks to the Apple Wallet and pay by tapping their device on NFC-enabled payment terminals. This model mirrors Apple Pay’s rollout in several other countries and helps Apple avoid immediate integration with India’s Unified Payments Interface (UPI), which involves complex technical and regulatory challenges. According to industry sources, Apple is currently engaging with Indian regulators and payment partners to ensure compliance with local rules before the service goes live. UPI integration remains a future option UPI integration is not expected at launch but could be considered later. Adding UPI would require approvals from multiple regulators and coordination with India’s payments ecosystem, which is dominated by bank-led platforms and government-backed systems. Reports also suggest Apple is also discussing transaction fee structures with card issuers, an important factor in a market where digital payments are largely low-cost or free for users. Experts say Apple may choose to first test user adoption with card payments before deciding whether to invest in deeper UPI integration. Why India matters to Apple’s services India has become one of Apple’s fastest-growing markets. The company recently recorded its highest-ever iPhone shipments in the country and has been expanding its manufacturing and retail presence. The possible Apple Pay launch fits into Apple’s wider plan to grow its services business in India. The company recently introduced Apple Fitness+ in the country and continues to promote subscriptions such as Apple Music and iCloud. As smartphone usage and digital payments continue to rise in India, Apple Pay could become a key part of Apple’s long-term strategy in the market.

Apple Pay is likely to launch in India by end-2026, starting with card-based contactless payments on iPhone and Apple Watch. Apple is in talks with Visa and Mastercard, while UPI integration may come later as part of a phased services expansion.

Expanding payment options: Apple Pay may launch in India by 2026

Apple is expected to launch its first-ever foldable iPhone later this year, and new leaks suggest the device could feature a Liquid Metal hinge. If true, this would mark a major design shift for Apple, especially as the hinge is one of the most critical parts of any foldable phone.As per the leak shared by user “yeux1122” on the Korean platform Naver, Apple plans to use Liquid Metal in the hinge mechanism of the foldable iPhone. While the hinge may use Liquid Metal, the main body of the device is expected to be made from titanium.Apple has not officially confirmed the device or its materials, but the leak has drawn attention because Liquid Metal has long been linked to Apple’s foldable patents.<h2>Liquid Metal&nbsp;</h2>Liquidmetal, also known as Liquid Metal, is an amorphous metal alloy developed at the California Institute of Technology. Unlike traditional metals such as steel or aluminium, Liquid Metal does not have a crystalline structure. This makes it stronger, more resistant to bending and better suited to handle repeated mechanical stress.Because of these properties, Liquid Metal is especially useful in parts that move frequently, such as hinges. In foldable phones, the hinge is often the weakest point, as it must open and close thousands of times without wearing out or becoming loose.Liquid Metal is lighter than stainless steel but still very tough. This could help Apple keep the foldable iPhone slim while also improving long-term durability.<h2>Why Apple may choose Liquid Metal for the foldable iPhone</h2>Leaks suggest Apple wants its first foldable iPhone to be very thin. Reports claim the device could measure under 5.6 mm when unfolded. Achieving this requires a hinge that is both strong and compact.Using Liquid Metal could allow Apple to create a thinner hinge without sacrificing strength. Analysts note that traditional materials could add extra weight or thickness, which Apple usually avoids in its designs.Apple has also filed several patents related to Liquid Metal hinges and moving parts for foldable devices. These patents focus on fatigue resistance and spring-like movement, which are key requirements for a foldable phone hinge.&nbsp;<h2>Apple’s past work with Liquid Metal</h2>Apple’s interest in Liquid Metal is not new. In 2010, the company signed a deal with Liquidmetal Technologies, securing a worldwide and exclusive licence to use the material in consumer electronics.So far, Apple has only used Liquid Metal in small components, such as the SIM ejector tool. Using it in a major structural part like a hinge would be Apple’s biggest application of the material to date, if the leak proves accurate.<h2>Foldable iPhone: What else is expected</h2>According to multiple leaks, the foldable iPhone is likely to feature a book-style design. It may come with a 5.5-inch outer display and a larger 7.8-inch inner screen. Both panels are expected to be OLED displays with high refresh rates.Reports also suggest Apple may drop Face ID on this device and instead use a side-mounted Touch ID sensor. Internally, the foldable iPhone could run on Apple’s upcoming A20 Pro chip, which is expected to offer performance gains over the A19 Pro.

Apple’s first foldable iPhone is tipped to feature a Liquid Metal hinge and titanium body, promising a slimmer and more durable design. Leaks suggest a book-style fold, OLED displays, Touch ID, and Apple’s upcoming A-series chip, marking a major shift in iPhone design.


Apple is expected to launch its first-ever foldable iPhone later this year, and new leaks suggest the device could feature a Liquid Metal hinge. If true, this would mark a major design shift for Apple, especially as the hinge is one of the most critical parts of any foldable phone. As per the leak shared by user “yeux1122” on the Korean platform Naver, Apple plans to use Liquid Metal in the hinge mechanism of the foldable iPhone. While the hinge may use Liquid Metal, the main body of the device is expected to be made from titanium. Apple has not officially confirmed the device or its materials, but the leak has drawn attention because Liquid Metal has long been linked to Apple’s foldable patents. Liquid Metal Liquidmetal, also known as Liquid Metal, is an amorphous metal alloy developed at the California Institute of Technology. Unlike traditional metals such as steel or aluminium, Liquid Metal does not have a crystalline structure. This makes it stronger, more resistant to bending and better suited to handle repeated mechanical stress. Because of these properties, Liquid Metal is especially useful in parts that move frequently, such as hinges. In foldable phones, the hinge is often the weakest point, as it must open and close thousands of times without wearing out or becoming loose. Liquid Metal is lighter than stainless steel but still very tough. This could help Apple keep the foldable iPhone slim while also improving long-term durability. Why Apple may choose Liquid Metal for the foldable iPhone Leaks suggest Apple wants its first foldable iPhone to be very thin. Reports claim the device could measure under 5.6 mm when unfolded. Achieving this requires a hinge that is both strong and compact. Using Liquid Metal could allow Apple to create a thinner hinge without sacrificing strength. Analysts note that traditional materials could add extra weight or thickness, which Apple usually avoids in its designs. Apple has also filed several patents related to Liquid Metal hinges and moving parts for foldable devices. These patents focus on fatigue resistance and spring-like movement, which are key requirements for a foldable phone hinge. Apple’s past work with Liquid Metal Apple’s interest in Liquid Metal is not new. In 2010, the company signed a deal with Liquidmetal Technologies, securing a worldwide and exclusive licence to use the material in consumer electronics. So far, Apple has only used Liquid Metal in small components, such as the SIM ejector tool. Using it in a major structural part like a hinge would be Apple’s biggest application of the material to date, if the leak proves accurate. Foldable iPhone: What else is expected According to multiple leaks, the foldable iPhone is likely to feature a book-style design. It may come with a 5.5-inch outer display and a larger 7.8-inch inner screen. Both panels are expected to be OLED displays with high refresh rates. Reports also suggest Apple may drop Face ID on this device and instead use a side-mounted Touch ID sensor. Internally, the foldable iPhone could run on Apple’s upcoming A20 Pro chip, which is expected to offer performance gains over the A19 Pro.

Apple’s first foldable iPhone is tipped to feature a Liquid Metal hinge and titanium body, promising a slimmer and more durable design. Leaks suggest a book-style fold, OLED displays, Touch ID, and Apple’s upcoming A-series chip, marking a major shift in iPhone design.

Apple is expected to launch its first foldable iPhone this year, leaks reveal Liquid Metal hinge

In the past 72 hours, four senior Apple executives departed, including the head of its Artificial Intelligence division, marking one of the highest-density waves of top-level turnover in the tech giant's modern history. The exits also span design, legal, and environmental policy. Apple is describing the changes as part of planned transitions, but the short burst of departures from strategically crucial roles has raised questions about what is happening inside Apple Park in Cupertino, California. Other major exits this year include that of longtime Chief Operating Officer Jeff Williams in July, as well as Chief Financial Officer Luca Maestri earlier in 2025.<h2>Who is out, who is in at Apple?</h2>John Giannandrea, Apple’s Senior Vice President of Machine Learning and AI Strategy, has stepped down after nearly eight years and will transition to an advisory role until retiring in spring 2026. Apple’s engineering director Amar Subramanya has been named Vice President of AI, reporting to software chief Craig Federighi. Alan Dye, the design chief and head of Human Interface, is leaving at year-end after more than two decades at Apple, to become Meta’s Chief Design Officer. Veteran designer Stephen Lemay will now lead User Interface design. Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives, is retiring in January 2026, with her teams shifting to Chief Operating Officer Sabih Khan. Apple’s General Counsel, Kate Adams, will retire in late 2026. Former Meta legal chief Jennifer Newstead will succeed her and oversee both Legal and Government Affairs. Recent months have also seen Apple reassign several AI-related teams to Eddy Cue’s Services group and Sabih Khan’s Operations group, in an ongoing internal restructuring.<a href="https://www.wionews.com/videos/apple-faces-38-billion-fine-in-global-antitrust-dispute-1764236390759/embed">https://www.wionews.com/videos/apple-faces-38-billion-fine-in-global-antitrust-dispute-1764236390759/embed</a><h2>Why is Apple seeing an ‘executive exodus’?</h2>From AI innovation and product lags to intensifying regulatory pressure, several factors appear to be driving the turnover. Apple’s AI strategy faced delays, from advanced Siri features to Apple Intelligence products.&nbsp;Also read: <a href="https://www.wionews.com/business-economy/apple-iphone-17-series-launched-here-s-what-new-in-the-fresh-lineup-1757490724356">Apple iPhone 17 series launched: Here's what new in the fresh&nbsp;lineup</a>&nbsp;Talent poaching is another factor. Dye’s move to Meta comes amid aggressive competition for next-generation AR/VR and AI interface design, with Meta expanding its Reality Labs and AI Experiences groups.&nbsp;Apple is also under growing legal and regulatory pressure in both the US and Europe, ranging from EU antitrust actions to domestic privacy litigation. Newstead’s appointment, spanning both legal and government affairs, is aimed at addressing this.Also read: <a href="https://www.wionews.com/world/meet-amar-subramanya-indian-origin-researcher-appointed-as-apple-s-ai-head-microsoft-google-openai-siri-1764672414420">Meet Amar Subramanya: Indian-origin researcher appointed as Apple’s AI head</a><h2>Apple is trying to stabilise the ship, but more exits are likely</h2>Apple moved quickly to announce successors, replacements and reassignment of teams, to maintain operational stability. No product delays have been announced. But the renewed talk of Tim Cook preparing for retirement after more than a decade as chief executive, the leadership reshuffle points to a broader generational handover.&nbsp;It is not necessarily a crisis, but a recalibration. The company’s AI strategy, regulatory posture and post-Jony Ive design identity are all in transition. Next year will test whether these changes produce renewed momentum for the Big Tech giant.

Apple has seen four top executive exits in 72 hours. This is raising questions on its AI strategy, design shifts, and regulatory pressure, even as Tim Cook’s potential retirement in 2026 looms. What's really happening?


In the past 72 hours, four senior Apple executives departed, including the head of its Artificial Intelligence division, marking one of the highest-density waves of top-level turnover in the tech giant's modern history. The exits also span design, legal, and environmental policy. Apple is describing the changes as part of planned transitions, but the short burst of departures from strategically crucial roles has raised questions about what is happening inside Apple Park in Cupertino, California. Other major exits this year include that of longtime Chief Operating Officer Jeff Williams in July, as well as Chief Financial Officer Luca Maestri earlier in 2025. Who is out, who is in at Apple? John Giannandrea, Apple’s Senior Vice President of Machine Learning and AI Strategy, has stepped down after nearly eight years and will transition to an advisory role until retiring in spring 2026. Apple’s engineering director Amar Subramanya has been named Vice President of AI, reporting to software chief Craig Federighi. Alan Dye, the design chief and head of Human Interface, is leaving at year-end after more than two decades at Apple, to become Meta’s Chief Design Officer. Veteran designer Stephen Lemay will now lead User Interface design. Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives, is retiring in January 2026, with her teams shifting to Chief Operating Officer Sabih Khan. Apple’s General Counsel, Kate Adams, will retire in late 2026. Former Meta legal chief Jennifer Newstead will succeed her and oversee both Legal and Government Affairs. Recent months have also seen Apple reassign several AI-related teams to Eddy Cue’s Services group and Sabih Khan’s Operations group, in an ongoing internal restructuring. https://www.wionews.com/videos/apple-faces-38-billion-fine-in-global-antitrust-dispute-1764236390759/embed Why is Apple seeing an ‘executive exodus’? From AI innovation and product lags to intensifying regulatory pressure, several factors appear to be driving the turnover. Apple’s AI strategy faced delays, from advanced Siri features to Apple Intelligence products. Also read: Apple iPhone 17 series launched: Here's what new in the fresh lineup Talent poaching is another factor. Dye’s move to Meta comes amid aggressive competition for next-generation AR/VR and AI interface design, with Meta expanding its Reality Labs and AI Experiences groups. Apple is also under growing legal and regulatory pressure in both the US and Europe, ranging from EU antitrust actions to domestic privacy litigation. Newstead’s appointment, spanning both legal and government affairs, is aimed at addressing this. Also read: Meet Amar Subramanya: Indian-origin researcher appointed as Apple’s AI head Apple is trying to stabilise the ship, but more exits are likely Apple moved quickly to announce successors, replacements and reassignment of teams, to maintain operational stability. No product delays have been announced. But the renewed talk of Tim Cook preparing for retirement after more than a decade as chief executive, the leadership reshuffle points to a broader generational handover. It is not necessarily a crisis, but a recalibration. The company’s AI strategy, regulatory posture and post-Jony Ive design identity are all in transition. Next year will test whether these changes produce renewed momentum for the Big Tech giant.

Apple has seen four top executive exits in 72 hours. This is raising questions on its AI strategy, design shifts, and regulatory pressure, even as Tim Cook’s potential retirement in 2026 looms. What's really happening?

Four top Apple executives exit in 72 hours amid Tim Cook retirement talk: What is happening at The Space Ship of Cupertino?

With the recent launch of the iPhone 17 series, Apple continues to captivate global markets. However, beyond the sleek designs and advanced features, many users ponder the significance of the lowercase 'i' preceding Apple's product names. Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity. Over time, this meaning has expanded to encompass broader themes, reflecting Apple's evolving philosophy.&nbsp;<h2>&nbsp;Five Layers of Meaning &nbsp;</h2>According to Jobs, the “i” represents more than just internet. It conveys individuality, instruction, information, and inspiration, signalling that Apple products are designed to empower users, educate them, and stimulate creativity. In this context, the “i” can also be interpreted as the pronoun “I,” emphasising personalisation and user-centric design. This layered meaning allowed Apple to extend the “i” branding across a wide range of products, from the iPod in 2001 to the iPhone in 2007 and the iPad in 2010, each product embodying both technological advancement and personal empowerment.&nbsp;<h2>Evolution in the Age of AI</h2>&nbsp;With the introduction of AI-powered features in the latest iPhones and iOS updates, the “i” has acquired a new layer of significance: intelligence. Apple now uses the branding to signal smart capabilities, from Siri and AI-assisted photography to predictive text and automation, underscoring how the “i” continues to evolve alongside technological progress. Beyond its literal meanings, the “i” has become a key branding element for Apple. It signifies simplicity, modernity, and accessibility, while reinforcing the identity of Apple products as innovative and user-focused. The success of this branding approach has influenced the tech industry, inspiring other companies to adopt minimalist, symbolic naming conventions.&nbsp;Apple continues to expand the “i” ecosystem, with rumours of foldable iPads and iPhones in the near future. Each new innovation retains the core philosophy symbolised by the “i”: connecting individuals, fostering creativity, and integrating cutting-edge technology.&nbsp;&nbsp;

Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity.

With the recent launch of the iPhone 17 series, Apple continues to captivate global markets. However, beyond the sleek designs and advanced features, many users ponder the significance of the lowercase 'i' preceding Apple's product names. Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity. Over time, this meaning has expanded to encompass broader themes, reflecting Apple's evolving philosophy. Five Layers of Meaning According to Jobs, the “i” represents more than just internet. It conveys individuality, instruction, information, and inspiration, signalling that Apple products are designed to empower users, educate them, and stimulate creativity. In this context, the “i” can also be interpreted as the pronoun “I,” emphasising personalisation and user-centric design. This layered meaning allowed Apple to extend the “i” branding across a wide range of products, from the iPod in 2001 to the iPhone in 2007 and the iPad in 2010, each product embodying both technological advancement and personal empowerment. Evolution in the Age of AI With the introduction of AI-powered features in the latest iPhones and iOS updates, the “i” has acquired a new layer of significance: intelligence. Apple now uses the branding to signal smart capabilities, from Siri and AI-assisted photography to predictive text and automation, underscoring how the “i” continues to evolve alongside technological progress. Beyond its literal meanings, the “i” has become a key branding element for Apple. It signifies simplicity, modernity, and accessibility, while reinforcing the identity of Apple products as innovative and user-focused. The success of this branding approach has influenced the tech industry, inspiring other companies to adopt minimalist, symbolic naming conventions. Apple continues to expand the “i” ecosystem, with rumours of foldable iPads and iPhones in the near future. Each new innovation retains the core philosophy symbolised by the “i”: connecting individuals, fostering creativity, and integrating cutting-edge technology.

Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity.

iPhone, iPad, iMac: What the 'i' in Apple products actually stands for

According to The Information, the company plans to stagger the launch of its new iPhone series to accommodate the debut of its first foldable iPhone.


Apple may flip the cell phone market with debut of foldable iPhone 18 in 2026: Report

New Delhi, India
Apple is under intense scrutiny after its AI-powered notification service mistakenly generated a false news alert attributed to the BBC, claiming that Luigi Mangione, the suspect in the killing of UnitedHealthcare CEO, had shot himself. The error, broadcast on iPhones, prompted the BBC to file a formal complaint with Apple, emphasising the potential damage to its reputation as a trusted news source. 
<h2>What happened?</h2>
The controversy arose from Apple's recently launched Apple Intelligence service, which aggregates news alerts using artificial intelligence. This feature is only available on select iPhones running on iOS 18.1 or later (iPhone 16 series, iPhone 15 Pro, and iPhone 15 Pro Max). It is also available on some iPads and Macs.
Also read | <a href="https://www.wionews.com/world/ceo-shooting-suspect-luigi-mangione-hires-top-nyc-attorney-as-donors-raise-over-90000-for-his-defence-fund-784043">CEO shooting suspect Luigi Mangione hires top NYC attorney as donors raise over $90,000 for his 'defence fund'</a>
Among its notifications was a fabricated alert suggesting that the BBC had reported Luigi Mangione's suicide. Mangione, 26, is currently in custody in Pennsylvania and is awaiting extradition to New York following his arrest for the murder of United Healthcare CEO Brian Thompson. 
The misleading notification, sent to BBC subscribers, read, "Luigi Mangione shoots himself." 
<h2>BBC responds  </h2>
The BBC responded swiftly, and the publication's spokesperson said, "BBC News is the most trusted news media in the world" adding that "it is essential to us that our audiences can trust any information or journalism published in our name and that includes notifications".
The broadcaster confirmed it had lodged a complaint with Apple over the incident, demanding stricter safeguards to prevent future errors.
Also read | <a href="https://www.wionews.com/world/biden-calls-south-koreas-acting-president-stresses-alliance-as-linchpin-for-peace-784120">Biden calls South Korea's acting president, stresses alliance as 'linchpin for peace'</a>
<h2>Apple's AI struggles  </h2>
According to reports, this is not the first instance of Apple Intelligence misrepresenting news. 
On November 21, the service inaccurately compiled content from the New York Times, sending a notification that in part read "Netanyahu arrested," falsely claiming Israeli Prime Minister Benjamin Netanyahu had been arrested. The error arose from a report regarding an arrest warrant issued by the International Criminal Court rather than the actual news of Netanyahu's arrest.
(With inputs from agencies)

Among Apple Intelligence service's notifications was a fabricated alert suggesting that the BBC had reported Luigi Mangione's suicide



New Delhi, India Apple is under intense scrutiny after its AI-powered notification service mistakenly generated a false news alert attributed to the BBC, claiming that Luigi Mangione, the suspect in the killing of UnitedHealthcare CEO, had shot himself. The error, broadcast on iPhones, prompted the BBC to file a formal complaint with Apple, emphasising the potential damage to its reputation as a trusted news source. What happened? The controversy arose from Apple's recently launched Apple Intelligence service, which aggregates news alerts using artificial intelligence. This feature is only available on select iPhones running on iOS 18.1 or later (iPhone 16 series, iPhone 15 Pro, and iPhone 15 Pro Max). It is also available on some iPads and Macs. Also read | CEO shooting suspect Luigi Mangione hires top NYC attorney as donors raise over $90,000 for his 'defence fund' Among its notifications was a fabricated alert suggesting that the BBC had reported Luigi Mangione's suicide. Mangione, 26, is currently in custody in Pennsylvania and is awaiting extradition to New York following his arrest for the murder of United Healthcare CEO Brian Thompson. The misleading notification, sent to BBC subscribers, read, "Luigi Mangione shoots himself." BBC responds The BBC responded swiftly, and the publication's spokesperson said, "BBC News is the most trusted news media in the world" adding that "it is essential to us that our audiences can trust any information or journalism published in our name and that includes notifications". The broadcaster confirmed it had lodged a complaint with Apple over the incident, demanding stricter safeguards to prevent future errors. Also read | Biden calls South Korea's acting president, stresses alliance as 'linchpin for peace' Apple's AI struggles According to reports, this is not the first instance of Apple Intelligence misrepresenting news. On November 21, the service inaccurately compiled content from the New York Times, sending a notification that in part read "Netanyahu arrested," falsely claiming Israeli Prime Minister Benjamin Netanyahu had been arrested. The error arose from a report regarding an arrest warrant issued by the International Criminal Court rather than the actual news of Netanyahu's arrest. (With inputs from agencies)

Apple's news service faces backlash after AI-generated content falsely claims 'Luigi Mangione shoots himself'

Apple is under intense scrutiny after its AI-powered notification service mistakenly generated a false news alert attributed to the BBC, claiming that Luigi Mangione, the suspect in the killing of&nbsp;UnitedHealthcare CEO, had shot himself. The error, broadcast on iPhones, prompted the BBC to file a formal complaint with Apple, emphasising the potential damage to its reputation as a trusted news source.&nbsp;

<h2>What happened?</h2>

The controversy arose from Apple's recently launched Apple Intelligence service, which aggregates news alerts using artificial intelligence. This feature is only available on&nbsp;select iPhones running on&nbsp;iOS 18.1 or later (iPhone 16 series, iPhone 15 Pro, and iPhone 15 Pro Max).&nbsp;It is also available on some iPads and Macs.

Also read |&nbsp;<a href="https://www.wionews.com/world/ceo-shooting-suspect-luigi-mangione-hires-top-nyc-attorney-as-donors-raise-over-90000-for-his-defence-fund-784043">CEO shooting suspect Luigi Mangione hires top NYC attorney as donors raise over $90,000 for his&nbsp;'defence&nbsp;fund'</a>

Among its notifications was a fabricated alert suggesting that the BBC had reported Luigi Mangione's suicide. Mangione, 26, is currently in custody in Pennsylvania and is awaiting extradition to New York following his arrest for the murder of United Healthcare CEO Brian Thompson.&nbsp; 
 
The misleading notification, sent to BBC subscribers, read, "Luigi Mangione shoots himself."&nbsp;

<h2>BBC responds &nbsp;</h2>

The BBC responded swiftly, and&nbsp;the publication's&nbsp;spokesperson said,&nbsp;"BBC News is the most trusted news media in the world" adding that&nbsp;"it is essential to us that our audiences can trust any information or journalism published in our name and that includes notifications". 
&nbsp;&nbsp; 
The broadcaster confirmed it had lodged a complaint with Apple over the incident, demanding stricter safeguards to prevent future errors.

Also read |&nbsp;<a href="https://www.wionews.com/world/biden-calls-south-koreas-acting-president-stresses-alliance-as-linchpin-for-peace-784120">Biden calls South Korea's acting president, stresses alliance as 'linchpin for peace'</a>

<h2>Apple's AI struggles &nbsp;</h2>

According to reports, this is not the first instance of Apple Intelligence misrepresenting news.&nbsp;

On November 21, the service inaccurately compiled content from the New York Times, sending a notification that in part read "Netanyahu arrested," falsely claiming Israeli Prime Minister Benjamin Netanyahu had been arrested. The error arose from a report regarding an arrest warrant issued by the International Criminal Court&nbsp;rather than the actual news of Netanyahu's arrest.

(With inputs from agencies)

Apple is under intense scrutiny after its AI-powered notification service mistakenly generated a false news alert attributed to the BBC, claiming that Luigi Mangione, the suspect in the killing of UnitedHealthcare CEO, had shot himself.

Apple is under intense scrutiny after its AI-powered notification service mistakenly generated a false news alert attributed to the BBC, claiming that Luigi Mangione, the suspect in the killing of UnitedHealthcare CEO, had shot himself. The error, broadcast on iPhones, prompted the BBC to file a formal complaint with Apple, emphasising the potential damage to its reputation as a trusted news source. What happened? The controversy arose from Apple's recently launched Apple Intelligence service, which aggregates news alerts using artificial intelligence. This feature is only available on select iPhones running on iOS 18.1 or later (iPhone 16 series, iPhone 15 Pro, and iPhone 15 Pro Max). It is also available on some iPads and Macs. Also read | CEO shooting suspect Luigi Mangione hires top NYC attorney as donors raise over $90,000 for his 'defence fund' Among its notifications was a fabricated alert suggesting that the BBC had reported Luigi Mangione's suicide. Mangione, 26, is currently in custody in Pennsylvania and is awaiting extradition to New York following his arrest for the murder of United Healthcare CEO Brian Thompson. The misleading notification, sent to BBC subscribers, read, "Luigi Mangione shoots himself." BBC responds The BBC responded swiftly, and the publication's spokesperson said, "BBC News is the most trusted news media in the world" adding that "it is essential to us that our audiences can trust any information or journalism published in our name and that includes notifications". The broadcaster confirmed it had lodged a complaint with Apple over the incident, demanding stricter safeguards to prevent future errors. Also read | Biden calls South Korea's acting president, stresses alliance as 'linchpin for peace' Apple's AI struggles According to reports, this is not the first instance of Apple Intelligence misrepresenting news. On November 21, the service inaccurately compiled content from the New York Times, sending a notification that in part read "Netanyahu arrested," falsely claiming Israeli Prime Minister Benjamin Netanyahu had been arrested. The error arose from a report regarding an arrest warrant issued by the International Criminal Court rather than the actual news of Netanyahu's arrest. (With inputs from agencies)

Apple acknowledged a misstep with its recent iPad Pro ad, following online criticism. The ad, shared by CEO Tim Cook on social media, portrays various creative tools being crushed. Viewers interpreted this as a negative portrayal of technology's impact on creativity.

Issuing a statement to AdAge, Apple’s vice president of marketing communications, Tor Myhren, apologised.

He said, “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad.”

Also read:&nbsp;<a href="https://www.wionews.com/science/a-tiny-section-of-human-brain-reveals-astounding-57000-cells-150mn-neural-connections-719907">A tiny section of human brain reveals astounding 57,000 cells, 150mn neural connections</a>

Myhren further said, “We missed the mark with this video, and we’re sorry.”

In the ad, a large hydraulic press crushes a variety of objects associated with creativity, including musical instruments, paint cans, a classic arcade game, and a sculpture. As the press lifts, Apple's new iPad Pro emerges in its place.

“Meet the new iPad Pro, the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create,” Cook wrote in a post on X accompanying the video.

<div class="ui-state-default" contenteditable="false">
<div class="twitter-block" draggable="false">
<blockquote class="twitter-tweet">
Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. <a href="https://t.co/6PeGXNoKgG">pic.twitter.com/6PeGXNoKgG</a>
— Tim Cook (@tim_cook) <a href="https://twitter.com/tim_cook/status/1787864325258162239?ref_src=twsrc%5Etfw">May 7, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">×</a></div>

Internet criticised the ad.

The users said the ad was in poor taste amid growing fears that AI could replace workers – even those in creative fields.&nbsp;

Actor Hugh Grant wrote on social media that Apple’s ad represented “the destruction of the human experience.”

One user wrote, "I can't relate to this video at all. It lacks any respect for creative equipment and mocks the creators."

Another one wrote," Crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice. Maybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, "God is dead and we have killed him".

A third user wrote, "It is a heartbreaking, uncomfortable, and egotistic advertisement. When I see this result, I'm ashamed to buy Apple products since nineteen years."

Also read:&nbsp;<a href="https://www.wionews.com/trending/space-cookie-could-still-smell-fresh-after-4-years-know-how-719972">Space cookie still smells fresh after four years. Know how</a>

Apple no longer plans to run the ad on TV, according to AdAge.

The mea culpa was rare for Apple, though the ad has not been deleted from Cook’s X account at the time of writing this report.

(With inputs from agencies)

Apple acknowledged a misstep with its recent iPad Pro ad, following online criticism. The ad, shared by CEO Tim Cook on social media, portrays various creative tools being crushed.

Apple acknowledged a misstep with its recent iPad Pro ad, following online criticism. The ad, shared by CEO Tim Cook on social media, portrays various creative tools being crushed. Viewers interpreted this as a negative portrayal of technology's impact on creativity. Issuing a statement to AdAge, Apple’s vice president of marketing communications, Tor Myhren, apologised. He said, “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad.” Also read: A tiny section of human brain reveals astounding 57,000 cells, 150mn neural connections Myhren further said, “We missed the mark with this video, and we’re sorry.” In the ad, a large hydraulic press crushes a variety of objects associated with creativity, including musical instruments, paint cans, a classic arcade game, and a sculpture. As the press lifts, Apple's new iPad Pro emerges in its place. “Meet the new iPad Pro, the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create,” Cook wrote in a post on X accompanying the video. Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG — Tim Cook (@tim_cook) May 7, 2024 × Internet criticised the ad. The users said the ad was in poor taste amid growing fears that AI could replace workers – even those in creative fields. Actor Hugh Grant wrote on social media that Apple’s ad represented “the destruction of the human experience.” One user wrote, "I can't relate to this video at all. It lacks any respect for creative equipment and mocks the creators." Another one wrote," Crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice. Maybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, "God is dead and we have killed him". A third user wrote, "It is a heartbreaking, uncomfortable, and egotistic advertisement. When I see this result, I'm ashamed to buy Apple products since nineteen years." Also read: Space cookie still smells fresh after four years. Know how Apple no longer plans to run the ad on TV, according to AdAge. The mea culpa was rare for Apple, though the ad has not been deleted from Cook’s X account at the time of writing this report. (With inputs from agencies)

Apple apologises for its controversial iPad Pro ad of creative tools being crushed

Apple overtakes Samsung as world's biggest seller of smartphones. Watch the video to know more.

Apple overtakes Samsung as world's biggest seller of smartphones

Apple's biggest event, WWDC 2023, is expected to ignite its customers with the introduction of new gear and software. The occasion will take place on June 5. For Apple's devoted fans, this edition will be particularly noteworthy because it will not only have new hardware but also introduce new software.

Apple WWDC 2023: Here's what all to expect

Apple Inc. is cutting Chief Executive Officer Tim Cook's compensation by more than 40% to $49 million in 2023, citing investor guidance and a request from Cook himself to adjust his pay.

World Business Watch: Apple's Tim Cook takes rare CEO pay cut

Apple Inc is set to sign up Chinese contract manufacturer Luxshare Precision Industry Co Ltd to produce premium iPhone models.

World Business Watch: Apple to sign deal with Luxshare for iPhone production in China

Apple is internally testing new models of the MacBook series with next-generation M2 chips as per a report published in Bloomberg.

The company's developer logs show that the US tech giant is using third-party apps for its testing.

It comes after Apple CEO Tim Cook said that the company is trying to develop more powerful computers using homegrown processors.

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/gravitas-apple-and-meta-gave-user-data-to-hackers-467554/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

The report hints that the company might be releasing the new products in the next few months.

Currently, at least nine Mac models with four different M2-based chips are being tested by Apple.

M2 chips are the successors to the M1 line that were launched in 2020 to accelerate machine learning (ML) tasks.

<a href="https://www.wionews.com/world/another-iphone-supplier-ceases-operations-as-chinas-covid-lockdown-bites-470809">Also read |&nbsp;Another iPhone supplier ceases operations as China’s Covid lockdown bites</a>

Following Apple's split with Intel Corp, the company has gradually replaced its chips with a more advanced line.

According to the logs which were corroborated by people familiar with the matter, Apple is also a Mac mini with an M1 Pro Chip.

The report states that Apple had used the same processor in the entry-level 14-inch and 16-inch MacBook Pros.

Apple had introduced a faster chip for a new desktop in March. Its Mac division has resurged in the last two years during the coronavirus pandemic.

In the last fiscal year, the company had earned $35.2 billion in sales. This is approximately 10 per cent of Apple's entire business.

(With inputs from agencies)

Apple is internally testing new models of the MacBook series with next-generation M2 chips as per a report published in Bloomberg. The company's developer logs show that the US tech giant is using third-party apps for its testing.

Apple is internally testing new models of the MacBook series with next-generation M2 chips as per a report published in Bloomberg. The company's developer logs show that the US tech giant is using third-party apps for its testing. It comes after Apple CEO Tim Cook said that the company is trying to develop more powerful computers using homegrown processors. The report hints that the company might be releasing the new products in the next few months. Currently, at least nine Mac models with four different M2-based chips are being tested by Apple. M2 chips are the successors to the M1 line that were launched in 2020 to accelerate machine learning (ML) tasks. Also read | Another iPhone supplier ceases operations as China’s Covid lockdown bites Following Apple's split with Intel Corp, the company has gradually replaced its chips with a more advanced line. According to the logs which were corroborated by people familiar with the matter, Apple is also a Mac mini with an M1 Pro Chip. The report states that Apple had used the same processor in the entry-level 14-inch and 16-inch MacBook Pros. Apple had introduced a faster chip for a new desktop in March. Its Mac division has resurged in the last two years during the coronavirus pandemic. In the last fiscal year, the company had earned $35.2 billion in sales. This is approximately 10 per cent of Apple's entire business. (With inputs from agencies)

Apple is internally testing new models of MacBook series: Report

The US tech giants Amazon and Apple have been penalized in Italy for alleged anti-competitive cooperation and price-fixing in the sale of some of their products.

Amazon, Apple handed $225 million in Italian antitrust fines

A shrinking pool of user data could lead to lower sales for brands and lower ad revenue for mobile apps and publishers.

Here's what Apple's new iPhone privacy changes mean

Apple is facing fresh lawsuits in Europe for function of its software that has the effect of slowing down older versions of iPhones. An advocacy group has brought these lawsuits against the tech giant.

As per Euroconsumer, the advocacy group's statement reported in the media, the class action lawsuits cover 2 million iPhone 6, 6 Plus, 6S and 6S Plus in Belgium, Italy, Spain and Portugal.

Apple was forced to admit in 2017 that software updates aimed at preventing battery crash caused older iPhones to slow down. Apple had received widespread flak after the admission.

Earlier this year in US, Apple was forced to pay owners of certain iPhones USD 25 per device over the same issue. This resulted in Apple having to shell out half a billion dollars.

The lawsuit filed by Euroconsumers mirrors this case and seeks USD 72 as compensation per consumer. If the lawsuit succeeds, Apple will have to pay more than 200 million dollars.

Apple is facing fresh lawsuits in Europe for function of its software that has the effect of slowing down older versions of iPhones. An advocacy group has brought these lawsuits against the tech giant.

Apple is facing fresh lawsuits in Europe for function of its software that has the effect of slowing down older versions of iPhones. An advocacy group has brought these lawsuits against the tech giant. As per Euroconsumer, the advocacy group's statement reported in the media, the class action lawsuits cover 2 million iPhone 6, 6 Plus, 6S and 6S Plus in Belgium, Italy, Spain and Portugal. Apple was forced to admit in 2017 that software updates aimed at preventing battery crash caused older iPhones to slow down. Apple had received widespread flak after the admission. Earlier this year in US, Apple was forced to pay owners of certain iPhones USD 25 per device over the same issue. This resulted in Apple having to shell out half a billion dollars. The lawsuit filed by Euroconsumers mirrors this case and seeks USD 72 as compensation per consumer. If the lawsuit succeeds, Apple will have to pay more than 200 million dollars.

Apple faces lawsuits in Europe for slowing down old iPhones

Apple will pay $113 million (£85 million) to settle allegations from 33 US&nbsp;states and the District of Columbia that it slowed down iPhones to mask battery issues and get users to purchase new devices, state officials announced on Wednesday.

The deal with a coalition led by Arizona, Arkansas, and Indiana is separate from a proposed settlement&nbsp;Apple&nbsp;reached in March to pay affected iPhone owners up to $500 million to stem a class action.

Also read:&nbsp;<a href="https://www.wionews.com/technology/apple-to-reduce-its-app-store-fees-for-small-developers-343975" hreflang="en">Apple to reduce its App Store fees for small developers</a>

A large number of individuals were influenced when the models of iPhone 6 and 7 and SE were eased back down in 2016 out of an embarrassment that was named battery gate.&nbsp;

Apple declined to remark, in any case, it has recently said the telephones were eased back to safeguard maturing battery life.&nbsp;

The arrangement is discrete from a proposed settlement Apple came to in March to pay influenced iPhone proprietors up to $500m in a legal claim.&nbsp;

Also read:&nbsp;<a href="https://www.wionews.com/technology/apple-launches-macbook-laptops-with-first-microprocessor-designed-in-house-342287" hreflang="en">Apple launches MacBook laptops with first microprocessor designed in-house</a>

In 2016 Apple refreshed programming on models of the iPhone 6, 7, and SE,&nbsp;which choked chip speeds on maturing telephones.&nbsp;

Unusual slowdowns

Apple recognized its update decreased force requests after specialists discovered unordinary log jams in 2017.&nbsp;

The states contended that Apple had acted misleadingly and ought to have supplanted batteries or revealed the issue.&nbsp;

As indicated by an Arizona documenting, a large number of clients were influenced by power shutoffs.&nbsp;

Also read:&nbsp;<a href="https://www.wionews.com/technology/apple-puts-taiwanese-supplier-pegatron-on-probation-for-exploitation-of-students-342003" hreflang="en">Apple puts Taiwanese supplier Pegatron on probation for exploitation of student</a>

Apple rejects that the stoppage was for monetary profit.&nbsp;

Yet, Arizona Attorney General Mark Brnovich wrote in a court report unveiled on Wednesday: "Numerous customers concluded that the best way to get improved execution was to buy a more up to date model iPhone from Apple.&nbsp;

"Apple, obviously, completely saw such consequences for deals."&nbsp;

Under the settlement, Apple didn't admit to any bad behavior or violating any law.&nbsp;

The tech titan likewise concurred for the following three years to give "honest data" about iPhone power the executives over its site, programming update notes, and iPhone settings.&nbsp;

The settlement comes after a progression of different claims against Apple.&nbsp;

It is presently secured a fight in court with Epic Games - in the midst of allegations the iPhone-producer utilizes its stranglehold over its App Store to unjustifiably charge engineers.

Apple will pay $113 million (£85 million) to settle allegations from 33 US states and the District of Columbia that it slowed down iPhones to mask battery issues and get users to purchase new devices, state officials announced on Wednesday.

Apple will pay $113 million (£85 million) to settle allegations from 33 US states and the District of Columbia that it slowed down iPhones to mask battery issues and get users to purchase new devices, state officials announced on Wednesday. The deal with a coalition led by Arizona, Arkansas, and Indiana is separate from a proposed settlement Apple reached in March to pay affected iPhone owners up to $500 million to stem a class action. Also read: Apple to reduce its App Store fees for small developers A large number of individuals were influenced when the models of iPhone 6 and 7 and SE were eased back down in 2016 out of an embarrassment that was named battery gate. Apple declined to remark, in any case, it has recently said the telephones were eased back to safeguard maturing battery life. The arrangement is discrete from a proposed settlement Apple came to in March to pay influenced iPhone proprietors up to $500m in a legal claim. Also read: Apple launches MacBook laptops with first microprocessor designed in-house In 2016 Apple refreshed programming on models of the iPhone 6, 7, and SE, which choked chip speeds on maturing telephones. Unusual slowdowns Apple recognized its update decreased force requests after specialists discovered unordinary log jams in 2017. The states contended that Apple had acted misleadingly and ought to have supplanted batteries or revealed the issue. As indicated by an Arizona documenting, a large number of clients were influenced by power shutoffs. Also read: Apple puts Taiwanese supplier Pegatron on probation for exploitation of student Apple rejects that the stoppage was for monetary profit. Yet, Arizona Attorney General Mark Brnovich wrote in a court report unveiled on Wednesday: "Numerous customers concluded that the best way to get improved execution was to buy a more up to date model iPhone from Apple. "Apple, obviously, completely saw such consequences for deals." Under the settlement, Apple didn't admit to any bad behavior or violating any law. The tech titan likewise concurred for the following three years to give "honest data" about iPhone power the executives over its site, programming update notes, and iPhone settings. The settlement comes after a progression of different claims against Apple. It is presently secured a fight in court with Epic Games - in the midst of allegations the iPhone-producer utilizes its stranglehold over its App Store to unjustifiably charge engineers.

Batterygate scandal: Apple to pay $113 million settlement on iPhone throttling

Apple Inc said on Wednesday it plans to start a program to lower its App Store commissions for software developers who make $1 million or less in proceeds each year from the store, but some of the company's critics called the move "window dressing."

Apple takes a 30 per cent cut of most purchases made on the App Store, although the commission drops to 15% for subscriptions that remain active for more than a year.

Apple said the "vast majority" of developers will benefit from its program launched to give companies a boost during the pandemic, which will become effective January 1.

Also read:&nbsp;<a href="https://www.wionews.com/technology/apple-launches-macbook-laptops-with-first-microprocessor-designed-in-house-342287" hreflang="en">Apple launches MacBook laptops with first microprocessor designed in-house</a>

"Small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world," Apple chief executive Tim Cook said.&nbsp;

"We're launching this program to help small business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love."

Apple's App Store fees and rules have come under fire from large firms such as Microsoft Corp, Spotify Technology SA, Match Group Inc and Epic Games as well as startups and smaller companies that allege the fees deprive consumers of choices and push up the price of apps.

In reply to its critics, the iPhone maker has previously said its rules apply evenly to developers and that the App Store provides an easy way to reach its huge base of users without having to set up payment systems in the 175 countries where it operates.

The move will affect a broad swath of developers who make up a small portion of Apple's App Store revenue. Based on the publishers it tracks, analytics firm Sensor Tower said 97.5 per cent&nbsp;of iOS developers generated less than $1 million per year in gross consumer spending. But those same developers contributed only 4.9&nbsp;per cent&nbsp;of the App Store's 2019 revenue.

Also read:&nbsp;<a href="https://www.wionews.com/technology/apple-puts-taiwanese-supplier-pegatron-on-probation-for-exploitation-of-students-342003" hreflang="en">Apple puts Taiwanese supplier Pegatron on probation for exploitation of student</a>

"It’s a symbolic gesture," said Sarah Maxwell, a spokeswoman for the Coalition for App Fairness, a group of Apple's critics. "You have to apply to the program, and the vast majority of developers who generate livable revenue through their apps won't benefit from this change."

The announcement, however, will have no effect on developers that generate huge amounts of cash from wildly popular apps from the likes of music giant Spotify and video game sensation Epic Games.

According to research firm Sensor Tower, the move by Apple affects apps generating less than five percent of its revenue from the App Store.

Apple says its marketplace has some 1.8 million apps, most of them free. The App Store in 2019 generated some $519 billion in commerce in 2019, with about 85 percent flowing to the developers, according to the company.

But Apple's policies have been coming under increasing scrutiny.

Apple and the developer of the blockbuster game Fortnite, Epic Games, are fighting in court over whether the California-based company's tight control of its App Store, and its 30 percent cut of revenue, counts as monopolistic behavior.&nbsp;

Apple pulled Fortnite from its store in August after Epic released an update that dodges revenue sharing. A trial to resolve the dispute is expected year.

Spotify meanwhile has filed a complaint with EU authorities alleging Apple has abused its dominant position to extract unfair fees from online services.

The Coalition for App Fairness, a newly formed association with includes Spotify, Fortnite, and several other app developers, expressed disappointment with Apple's move.

"Developers want a level playing field from Apple, NOT a symbolic gesture," the coalition said in a Twitter statement.

"Apple's announcement today is a calculated move and ignores fundamental flaws with the App Store, specifically."

The group said the $1 million thresholds is arbitrary and that Apple's policies are still hurting many app developers.

Apple Inc said on Wednesday it plans to start a program to lower its App Store commissions for software developers who make $1 million or less in proceeds each year from the store, but some of the company's critics called the move "window dressing.

Apple Inc said on Wednesday it plans to start a program to lower its App Store commissions for software developers who make $1 million or less in proceeds each year from the store, but some of the company's critics called the move "window dressing." Apple takes a 30 per cent cut of most purchases made on the App Store, although the commission drops to 15% for subscriptions that remain active for more than a year. Apple said the "vast majority" of developers will benefit from its program launched to give companies a boost during the pandemic, which will become effective January 1. Also read: Apple launches MacBook laptops with first microprocessor designed in-house "Small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world," Apple chief executive Tim Cook said. "We're launching this program to help small business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love." Apple's App Store fees and rules have come under fire from large firms such as Microsoft Corp, Spotify Technology SA, Match Group Inc and Epic Games as well as startups and smaller companies that allege the fees deprive consumers of choices and push up the price of apps. In reply to its critics, the iPhone maker has previously said its rules apply evenly to developers and that the App Store provides an easy way to reach its huge base of users without having to set up payment systems in the 175 countries where it operates. The move will affect a broad swath of developers who make up a small portion of Apple's App Store revenue. Based on the publishers it tracks, analytics firm Sensor Tower said 97.5 per cent of iOS developers generated less than $1 million per year in gross consumer spending. But those same developers contributed only 4.9 per cent of the App Store's 2019 revenue. Also read: Apple puts Taiwanese supplier Pegatron on probation for exploitation of student "It’s a symbolic gesture," said Sarah Maxwell, a spokeswoman for the Coalition for App Fairness, a group of Apple's critics. "You have to apply to the program, and the vast majority of developers who generate livable revenue through their apps won't benefit from this change." The announcement, however, will have no effect on developers that generate huge amounts of cash from wildly popular apps from the likes of music giant Spotify and video game sensation Epic Games. According to research firm Sensor Tower, the move by Apple affects apps generating less than five percent of its revenue from the App Store. Apple says its marketplace has some 1.8 million apps, most of them free. The App Store in 2019 generated some $519 billion in commerce in 2019, with about 85 percent flowing to the developers, according to the company. But Apple's policies have been coming under increasing scrutiny. Apple and the developer of the blockbuster game Fortnite, Epic Games, are fighting in court over whether the California-based company's tight control of its App Store, and its 30 percent cut of revenue, counts as monopolistic behavior. Apple pulled Fortnite from its store in August after Epic released an update that dodges revenue sharing. A trial to resolve the dispute is expected year. Spotify meanwhile has filed a complaint with EU authorities alleging Apple has abused its dominant position to extract unfair fees from online services. The Coalition for App Fairness, a newly formed association with includes Spotify, Fortnite, and several other app developers, expressed disappointment with Apple's move. "Developers want a level playing field from Apple, NOT a symbolic gesture," the coalition said in a Twitter statement. "Apple's announcement today is a calculated move and ignores fundamental flaws with the App Store, specifically." The group said the $1 million thresholds is arbitrary and that Apple's policies are still hurting many app developers.

Apple to reduce its App Store fees for small developers

Apple on Tuesday introduced a MacBook Air notebook and other computers with the first microprocessor designed in-house&nbsp;which can allow the machines to operate more like its popular iPhones.

The new chip, called the M1, marks a shift away from Intel Corp technology that has driven the electronic brains of Mac computers for nearly 15 years.

Also read:&nbsp;<a href="https://www.wionews.com/technology/apple-puts-taiwanese-supplier-pegatron-on-probation-for-exploitation-of-students-342003" hreflang="en">Apple puts Taiwanese supplier Pegatron on probation for exploitation of students</a>

The MacBook Air, MacBook Pro, and Mac mini will integrate Apple's new M1 chip which delivers improved battery life and allows the computers to run apps designed for mobile devices.

The M1 replaces Intel chips used on earlier versions of the Apple computers.

It is a boon for&nbsp;Apple&nbsp;computers, which are overshadowed by the company's iPhone but still rack up tens of billions of dollars in sales per year.&nbsp;Apple&nbsp;hopes developers now will create families of apps that work on both computers and phones.

Also read:&nbsp;<a href="https://www.wionews.com/technology/microsoft-launches-worlds-most-powerful-next-generation-xbox-gaming-console-342103" hreflang="en">Microsoft launches 'world's most powerful' next-generation Xbox gaming console</a>

The MacBook Air will start at $999, the same as its predecessor, and have up to twice the battery life,&nbsp;Apple&nbsp;said. The M1 will also power the MacBook Pro notebook, which starts at $1299, and its $699 Mac Mini computer, which comes without a monitor. They will be available from next week, executives said.

The Mini is targeted at engineers and scientists because of the artificial intelligence capabilities of the new chip that usually requires a graphics chip from Nvidia Corp or AMD.

Apple said in its release that "iPhone and iPad apps can now run directly on the Mac", although software developers will need to create compatible versions for the computers.

In June,&nbsp;Apple&nbsp;said it would begin outfitting Macs with its own chips, building on its decades-long history of designing processors for its iPhones, iPads and&nbsp;Apple&nbsp;Watches.

Apple&nbsp;executives made numerous performance claims against Windows-based laptops and prior generations of Macs, virtually all of which are based on Intel chips, though&nbsp;Apple&nbsp;did not directly name Intel.

The Cupertino-based company ended its presentation with a cameo by its "PC guy," a nerdy, suit-wearing man who portrays a bumbling PC struggling to keep up with&nbsp;Apple's more hip Mac advances.

&nbsp;

Apple on Tuesday introduced a MacBook Air notebook and other computers with the first microprocessor designed in-house which can allow the machines to operate more like its popular iPhones.

Apple on Tuesday introduced a MacBook Air notebook and other computers with the first microprocessor designed in-house which can allow the machines to operate more like its popular iPhones. The new chip, called the M1, marks a shift away from Intel Corp technology that has driven the electronic brains of Mac computers for nearly 15 years. Also read: Apple puts Taiwanese supplier Pegatron on probation for exploitation of students The MacBook Air, MacBook Pro, and Mac mini will integrate Apple's new M1 chip which delivers improved battery life and allows the computers to run apps designed for mobile devices. The M1 replaces Intel chips used on earlier versions of the Apple computers. It is a boon for Apple computers, which are overshadowed by the company's iPhone but still rack up tens of billions of dollars in sales per year. Apple hopes developers now will create families of apps that work on both computers and phones. Also read: Microsoft launches 'world's most powerful' next-generation Xbox gaming console The MacBook Air will start at $999, the same as its predecessor, and have up to twice the battery life, Apple said. The M1 will also power the MacBook Pro notebook, which starts at $1299, and its $699 Mac Mini computer, which comes without a monitor. They will be available from next week, executives said. The Mini is targeted at engineers and scientists because of the artificial intelligence capabilities of the new chip that usually requires a graphics chip from Nvidia Corp or AMD. Apple said in its release that "iPhone and iPad apps can now run directly on the Mac", although software developers will need to create compatible versions for the computers. In June, Apple said it would begin outfitting Macs with its own chips, building on its decades-long history of designing processors for its iPhones, iPads and Apple Watches. Apple executives made numerous performance claims against Windows-based laptops and prior generations of Macs, virtually all of which are based on Intel chips, though Apple did not directly name Intel. The Cupertino-based company ended its presentation with a cameo by its "PC guy," a nerdy, suit-wearing man who portrays a bumbling PC struggling to keep up with Apple's more hip Mac advances.

Apple launches MacBook laptops with first microprocessor designed in-house

Apple briefly surpassed the $2 trillion mark in market cap value. Apple’s stock price briefly rose to $467.77 and shares closed today with $462.83 with a market cap of $1.98 trillion.

Apple becomes first U.S firm to reach $2 trillion market cap

apple-news

Apple News, News on Apple News, stories on Apple News, articles on Apple News, Apple News stories at Wion, Apple News news, Apple News latest news

apple news

Apple's A20 chip explained: What does it actually mean for everyday iPhone users?

Apple's unreleased iPhone 18 Pro documents reportedly leaked on the dark web

AI could be the biggest reason to wait for Apple's iPhone 18 Pro: Here's why

Why the iPhone 18 Pro camera may be Apple's most important upgrade yet

Waiting for the iPhone 18 Pro? Here's everything leaked so far

Apple could enter the smart ring market with a cheaper Apple Watch alternative

AI is making your next MacBook more expensive. Here's why

Can John Ternus bring back Apple's design-first culture?

From Siri to AI-powered Photos: Key announcements expected at Apple's WWDC 2026

‘WWDC 2026’: How Apple plans to improve Siri and AI in iOS 27

What will change? Apple to turn Siri into an AI chatbot later this year

Expanding payment options: Apple Pay may launch in India by 2026

Apple is expected to launch its first foldable iPhone this year, leaks reveal Liquid Metal hinge

Apple’s first foldable iPhone could use Liquid Metal for its hinge

Apple sees 4 exits in 72 hours: Why this ‘executive exodus’?

iPhone, iPad, iMac: What the 'i' in Apple products actually stands for

Apple may flip the cell phone market with debut of foldable iPhone 18 in 2026: Report

Apple's news service faces backlash after AI-generated content falsely claims 'Luigi Mangione shoots himself'

Apple's news service faces backlash after AI-generated content falsely claims 'Luigi Mangione shoots himself'

Apple apologises for its controversial iPad Pro ad of creative tools being crushed

Apple overtakes Samsung as world's biggest seller of smartphones

Apple WWDC 2023: Here's what all to expect

World Business Watch: Apple's Tim Cook takes rare CEO pay cut

World Business Watch: Apple to sign deal with Luxshare for iPhone production in China