Mattel is bringing Bob the Builder to the big screen
Mattel is bringing 'Bob the Builder' to the big screen
Renowned toy company, Mattel, is embarking on its latest toy-inspired film project, Bob the Builder,the brand’s first animated theatrical movie.
The movie stars In the Heightsactor Anthony Ramos as the voice of Roberto, “Bob,” who travels to Puerto Rico for a major construction job. There, he tackles various issues around the island and learns the true meaning of building as he experiences Caribbean-Latin culture.
Bob the Builderis the latest in a number of film and television projects Mattel announced following the success of the Warner Bros Barbiemovie, which had box office sales that earned over $1.4 billion.
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Other upcoming projects include the Netflix animated series Masters of the Universe: Revolution,centred on Mattel’s He-Manfranchise, and a live-action Polly Pocketfilm, directed by Girlscreator Lena Dunham and based on the tiny 1980’s dolls by Mattel.
Mattel Films is also developing projects based on other popular toy lines, including American Girl, Hot Wheels, Magic Ball, Barney and more.
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The Bob the Buildermovie is based on the early 2000’s British animated children’s series of the same name created by PAW Patrolwriter Keith Chapman for HitEntertainmentand Hot Animation. The television show, centred on the namesake contractor and his friends, ran for 12 seasons.
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Mattel purchased Hit, which owned the rights to Bob the Builder,Thomas & Friendsand other preschool properties, in 2011 for $680 million.
Robbie Brenner, president of Mattel Films, said in a statement she hoped the project would introduce the character to new audiences.
