India's Gold Demand Falls 6% Despite Record Spending | Why Indians Are Buying Less Gold
Edited By WION Video Desk
Published: Jul 31, 2026, 17:12 IST | Updated: Jul 31, 2026, 17:12 IST
India's demand for gold has fallen by 6%, even as total spending on the precious metal reached a record high, according to the World Gold Council.
The latest figures suggest that while Indians continue to value gold for weddings, festivals, and investments, soaring prices are changing buying behavior. Consumers are increasingly opting for lighter jewellery, delaying purchases, or waiting for discounts and festive offers. Meanwhile, investment preferences are also evolving, with digital gold and other alternatives gaining traction as physical gold purchases slow.
trending videos
)
PM Modi Announces Exam Reform Task Force | Iran Tanker Blast | Ukraine War | Houthi Attack
)
Netanyahu's Poll Numbers Rise Amid Internal Turmoil
)
VIDEO | Rape, religious conversion, blackmail: Wife of Air Force official makes serious allegations on former classmate
)
Russia-Ukraine War: Zelensky fears 500,000 new Russian troops
)
China Builds 500+ Spy Satellites as U.S. Space Lead Shrinks | GRAVITAS
)
Greece's Ancient Sites Under Climate Strain; 19 Sites at Urgent Climate Risk
)
New UNESCO wonders worldwide, Mayan legends & a bike chef in Denmark
)
Art meets nature in Australia
)
China unleashes hypersonic carrier killer weapon
)
Russia-Ukraine war: Putin mobilises more troops for Ukraine's war decisive invasion
)
European-Led NATO in Planning if Trump Pulls Out
)
1 Lakh Schools, One Teacher Each? Parliament Data Exposes India's Teacher Crisis | GRAVITAS
)
BTS boom wipes $2 Bn off HYBE value
)
Commonwealth Games 2026: Neeraj Chopra reaches final, Tharanga, Nadeem also through
)
Russia-Ukraine War: Russian strike in Ukraine's Radushne kills 10, injures over 50
)
Egypt President Sisi calls for Int'l action to halt conflict escalation
)
Trump: Israel to withdraw from Gaza Strip
)
Saudi Arabia unveils new Multinational Maritime Defense Alliance
)
Trump-Netanyahu Meeting: What's Really Changing on Iran?
)
WION Health Pulse: India's pharma power | Global healthcare lifeline
)
Poll: Netanyahu-Eisenkot neck & neck as Israel's preferred PM
)
₹28.5 Crore in Cash & Gold Bars Seized from Ex-Government Bus Driver's Home in West Bengal
)
Tamil Nadu Signs Four Global MoUs, Attracts Major Investments and Nearly 3,000 Jobs
)
Molise Landslide: Heavy Rain Triggers Large Landslide in Molise
)
PoK violence: Islamabad youth slams violence by Pakistan forces in PoK
)
Egypt assesses response after drone strike damages two gas vessels
)
Assam Floods: Death toll rises to 80, more than 550 villages submerged
)
Market panic hits South Korea
)
Russia-Ukraine war: Kyiv stations turn into bomb shelters
)
Poland: Images from the Site Show the Huge Impact Crater
)
China Unveils YJ-20 Hypersonic Missile | New Threat to U.S. Aircraft Carriers?
)
Israel intercepts Gaza Sumud Flotilla vessels: What we know so far
)
Ram Temple Donation Theft Row Heats Up Ahead of UP Polls | Akhilesh Yadav Targets BJP
)
Assam Flood Crisis Deepens: Death Toll Rises to 78, Over 3 Lakh People Affected | India Flood News
)
China: Bitchat Taken Down Over Regulatory Orders | Still Available Outside China
)
Global Finance Leaders to Meet Amid War Shock
)
Karnataka gets 64% of electronics development fund
)
Trump: Israel to withdraw from Gaza Strip
)
Japan earthquake: Death toll rises to 35 after earthquake
)
Reports: Israel rejects disarmament plan
)
FIFA opens disciplinary case against Argentina after World Cup final chaos vs Spain
)
India: Rameshbabu Vaishali Secures 2026 Women’s Candidates Victory
#Metoo haunts Malayalam cinema: Actor Mohanlal breaks silence on sex scandal
)
Australia Refinery Fire: Refinery Pumps Out About 10% of Australia's Fuel