BTS boom wipes $2 Bn off HYBE value
Edited By WION Video Desk
Published: Jul 31, 2026, 11:12 IST | Updated: Jul 31, 2026, 11:12 IST
Despite posting its strongest quarterly results ever, south Korean entertainment giant HYBE has seen nearly 2 billion dollars wiped off its market value. The reason? Investors aren't questioning BTS' popularity; they're questioning how much money the company actually keeps from those blockbuster concerts.
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