India's demand for gold has fallen by 6%, even as total spending on the precious metal reached a record high, according to the World Gold Council.

The latest figures suggest that while Indians continue to value gold for weddings, festivals, and investments, soaring prices are changing buying behavior. Consumers are increasingly opting for lighter jewellery, delaying purchases, or waiting for discounts and festive offers. Meanwhile, investment preferences are also evolving, with digital gold and other alternatives gaining traction as physical gold purchases slow.

India's Gold Demand Falls 6% Despite Record Spending | Why Indians Are Buying Less Gold

At a time when gold prices are elevated and financial awareness is growing, understanding these structural differences matters more than price charts.

Physical vs digital gold: Why you lose 20% on one and risk it all on the other?

Today, investors can choose between physical gold, digital gold, and Gold Exchange-Traded Funds (ETFs), each offering distinct benefits, risks, and implications for returns and safety.

Physical gold vs digital gold vs gold ETFs: Returns, risks and what investors need to know

Digital gold is changing how Indians invest in one of their most trusted assets It is booming in India. Which is driven by smartphone convenience, low entry points, and secure online platforms. It’s changing how Indians invest and save in gold. 

The rise of digital gold: How it reshaped India’s investment patterns

In India, gold is favoured over debt and equity options in terms of investment by many investors. It attracts even more attention during the Diwali celebrations because it is considered auspicious to invest in precious metals.

Money-Wise: Planning to invest in gold? Here's why you should ditch physical and go for digital

After the deep sell-off in cryptos, the thesis that bitcoin is an alternative to gold falls flat. If anything, Monday's crash shows cryptos acted like risk assets rather than safe-haven bets. Can bitcoin become a 'safe' bet for investors? Take a look at this report for more.

Bitcoin as 'digital gold' thesis falls flat

Digi Gold or gold in digital form, is fast becoming highly popular among Indian investors as an alternative to buying yellow metal in physical form. The popularity of buying gold for investment digitally is seen in 15% of the young population, aged between 18 to 24 years. We tell you why.

Explained | Why digital gold is becoming popular among young Indians

The virtual currency continues its stratospheric rise that has delighted investors but sparked fears of a bubble

Bubble or brave new world? Bitcoin breaks US $10,000 barrier

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