Beijing

A 'love guru' has gone viral in China for teaching women how to make financial gains through marriage. South China Morning Post (SCMP) reported that Qu Qu's annual earnings have shot up to $19.5 million as women are increasingly seeking her relationship and financial advice through social media platforms. But many have criticised the love guru for encouraging unethical or manipulative behaviour in a supposedly romantic setup.

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During her teachings, Qu Qu uses several code words where she refers to being married as "inside the fortress", money as "rice", and pregnancy as "carrying a ball". In viral videos, the guru can be heard brazenly saying that marriages should be used to become rich and gain financial advantages.

"All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me," she says.

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Because of her controversial views, she was even once banned from the social media platform Weibo for promoting unhealthy relationship views. Now, Qu Qu has doubled down on her contentious views using Artificial Intelligence (AI) where she directs her potential customers to private channels.

Consultation fees

Qu Qu sells several courses online, while also hosting live-streams online for giving marriage and financial advice. One-on-one consultation during live streams costs $155 whereas her most popular course sells for $517.

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She also offers private counselling packages that cost more than $1,400. She also earns a lot of money from social media, by holding workshops, and seminars and helping women formulate marriage strategies.

Public opinion

Many obviously condemn Qu Qu for being hypocritical and encouraging women to objectify themselves, but there is also a section of people that lauds her for being practical and helping women empower themselves.

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"Her approach is understandable. What's wrong with wanting both love and money? This is a realistic society. Why shouldn't people strive for better?," one Chinese user commented.

"She teaches girls to use men as cash cows and encourages competition among women. But she earns her living by working hard and relying on her efforts. Isn't that hypocritical?," another commented.

(With inputs from agencies)