Apple launches new MacBook Pro laptops, iMac and faster chips
Apple
Apple unveiled new MacBook Pro, iMac computers and three new chips in an online event on Monday (Oct30). The tech giant has said that it has redesigned its graphics processing units (GPU). Chipmaker Nvidia dominates the market in this aspect.
The new M3, M3 Pro and M3 Max chips will power the new 14-inch and 16-inch MacBook Pro laptops and new iMac desktops. The 14-inch MacBook Pro would start at USD 1599 and the price of the 16-inch version will start at USD 2499. The iMac desktop with the M3 family of chips will cost USD 1299 upwards.
Apple has seen an uptick in its Mac business. Reuters reported that the company has roughly doubled its market to almost 11 per cent since 2020. In that year, Apple parted ways with Intel and started the use of its own custom-designed chips.
Watch | Tatas to start making Apple iPhones in India after $125-million Wistron plant deal
Apple's custom chips use technology from Arm Holdings. The use of these chips has resulted in better battery life. In some tasks, it has also imparted better performance than machines using Microsoft Windows.
&im=FitAndFill=(700,400))
How fast can the Sukhoi Su-30 fighter jet really fly?
)
Did China ask its people 'not to respond to aliens'? Origin of bizarre claim on social media
)
MS Dhoni-CSK Fallout? Report claims failed stake sale talks triggered rift
)
Japan to go nuclear? Russia warns Tokyo could get nukes within a year
)
Scientists reveal the SAFEST COUNTRY when catastrophe strikes the planet
)
Serial killer on the loose in South Korea's Jeju Island? Fourth body found in three days as more than a dozen people go missing
)
2/3rd of glacier detached, collapsed: ISRO satellite images reveal what triggered Nepal floods
)
Trump once again claims without him there would be ‘no Israel right now’
)
Foreign espionage attacks against German companies surge to 37%, Bitkom report reveals
)
Blake Lively wins partial legal fee from Justin Baldoni after $8M request
)
Why is Pakistan deploying Turkish Bayraktar TB2 drones near India border?
)
'OH MY GOD! We've found other agents!': Investigators discover not one or two, almost 700 OpenAI AI agents went rogue, hacked Hugging Face
)
Lunar eclipse 2026: India timings, places to see and more. August Blood moon factsheet
)
RSS chief Mohan Bhagwat on global outreach tour
)
Both pilots killed as training aircraft crashes in Lucknow – What we know
)
16-year-old charged with preparing terror attack on kindergarten in Norway
)
Nepal floods: Over 165 dead, 400 missing; US, India, China, World Bank mobilise aid
)
India's multi-layered watch: The new surveillance war
)
5 doomsday planes spotted in US skies hours after CIA director's secret trip to Russia
)
9/11 mastermind Khalid Sheikh Mohammed to finally face trial in 2028, nearly 27 years after horrific attacks
)
Islamabad hospital fire: What we know about one of the biggest facility that housed Imran Khan
)
Workers run for life while filming Nepal flash flood: Scary new visuals emerge from Rasuwa
)
Russian military planes enter South Korean air defence zone amid rising tensions with North Korea: What's happening
)
Ron Weasley Is Back! Rupert Grint set to return to Harry Potter universe on Broadway
)
400-year-old 'vampire' grave in Poland reveals non-existent genetic lineage
)
Dolly Parton, global icon and queen of country music, dies at 80
)
Nepal flash floods: Kailash Mansarovar yatra affected, close to 400 pilgrims out of contact
)
'If he is dead, they're putting on a pretty good show': Trump casts fresh doubt over Mojtaba Khamenei's fate
)
Man arrested near US Capitol with guillotine in pickup truck: What happened?
&im=FitAndFill=(700,400))
Why the Su-30MKI cockpit is painted bright turquoise green
During the launch, Apple said that the M3 Max chip was designed with artificial intelligence (AI) developers in mind. AI developers need a massive amount of memory in order to develop chatbots and other models.
The company said that the use of these new chips would be a first for laptops and desktops which use 3 nanometer manufacturing technology. This, said Apple, will give the chips better performance per watt of electricity used.
Also Read | American man traces daughter's murder location via tracking features of her phone, Apple watch
Apple did not reveal who was making these chips. However, it is believed among analysts that the chipmaker is Taiwan Semiconductor Manufacturing. This company uses the same technology to make chips for top iPhone 15 versions.
Apple officials, during the event, compared the performance of the new Macbooks and iMac to older Apple machines that had chips made by Intel. They sought to underline the processing speed customers would get when they upgrade their devices to the latest ones.
(With inputs from agencies)
WATCH WION LIVE HERE