Apple is holding its biggest hardware event of the year today, September 9, and it marks a major moment for the company. The “Surprise and shine” keynote will be the first major Apple product launch under new CEO John Ternus, who took over from Tim Cook earlier this month. The event will begin at 10:30 PM IST in India.&nbsp;The biggest expected announcements are the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, which reports suggest could be called the iPhone Ultra. Apple has not confirmed the product names or specifications.<h2>Apple event September 9: Where to watch in India</h2>The keynote begins at:Date: Wednesday, September 9, 2026Time: 10:30 PM ISTUS time: 10 AM PTLocation: Apple Park, CupertinoWatch online: Apple’s website, Apple TV app and YouTube Live&nbsp;Apple has confirmed the 10 AM PT start and says viewers can watch through Apple.com, the Apple TV app or YouTube Live.<h2>iPhone 18 Pro and foldable iPhone: What to expect</h2>The iPhone 18 Pro and Pro Max are expected to bring upgraded processors and camera changes, while Apple’s first foldable could be the biggest new product in years. Reports have pointed to a book-style foldable with a large inner display and a smaller outer screen. Reuters says the device is expected to be a high-end model costing more than $2,500, while the Pro and Pro Max models are also expected to receive upgrades.&nbsp;The foldable is reportedly expected to use a new hinge design aimed at reducing the visible crease. Other reports have suggested Touch ID could return and that the device could be considerably thinner when opened. However, these details remain unconfirmed until Apple takes the stage.&nbsp;<h2>Apple Watch, AirPods and more could also appear</h2>The iPhone may not be the only attraction. Apple is also expected to unveil new Apple Watch and AirPods models, with reports pointing to the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. There is also speculation around new smart-home products, although some announcements could be held for a later event.&nbsp;For John Ternus, however, the biggest challenge will be larger than any single device. His first keynote as CEO comes as Apple tries to maintain iPhone momentum while making a major entry into the foldable market and competing more aggressively in AI. The first Apple event of the Ternus era begins tonight at 10:30 PM IST.

Apple’s September 9 “Surprise and shine” event begins at 10:30 PM IST today. It is the first major Apple keynote under CEO John Ternus, with the iPhone 18 Pro, Pro Max and a first foldable iPhone widely expected to headline the event.

Apple is holding its biggest hardware event of the year today, September 9, and it marks a major moment for the company. The “Surprise and shine” keynote will be the first major Apple product launch under new CEO John Ternus, who took over from Tim Cook earlier this month. The event will begin at 10:30 PM IST in India. The biggest expected announcements are the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, which reports suggest could be called the iPhone Ultra. Apple has not confirmed the product names or specifications. Apple event September 9: Where to watch in India The keynote begins at: Date: Wednesday, September 9, 2026 Time: 10:30 PM IST US time: 10 AM PT Location: Apple Park, Cupertino Watch online: Apple’s website, Apple TV app and YouTube Live Apple has confirmed the 10 AM PT start and says viewers can watch through Apple.com, the Apple TV app or YouTube Live. iPhone 18 Pro and foldable iPhone: What to expect The iPhone 18 Pro and Pro Max are expected to bring upgraded processors and camera changes, while Apple’s first foldable could be the biggest new product in years. Reports have pointed to a book-style foldable with a large inner display and a smaller outer screen. Reuters says the device is expected to be a high-end model costing more than $2,500, while the Pro and Pro Max models are also expected to receive upgrades. The foldable is reportedly expected to use a new hinge design aimed at reducing the visible crease. Other reports have suggested Touch ID could return and that the device could be considerably thinner when opened. However, these details remain unconfirmed until Apple takes the stage. Apple Watch, AirPods and more could also appear The iPhone may not be the only attraction. Apple is also expected to unveil new Apple Watch and AirPods models, with reports pointing to the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. There is also speculation around new smart-home products, although some announcements could be held for a later event. For John Ternus, however, the biggest challenge will be larger than any single device. His first keynote as CEO comes as Apple tries to maintain iPhone momentum while making a major entry into the foldable market and competing more aggressively in AI. The first Apple event of the Ternus era begins tonight at 10:30 PM IST.

Apple’s September 9 “Surprise and shine” event begins at 10:30 PM IST today. It is the first major Apple keynote under CEO John Ternus, with the iPhone 18 Pro, Pro Max and a first foldable iPhone widely expected to headline the event.

First Apple keynote hosted by new CEO John Ternus: Where to watch iPhone 18 Pro, Pro Max launch today

The iPhone 18 Pro is expected to see a steep price hike due to expensive component upgrades. The shift to TSMC's 2nm A20 Pro chip, a mechanical variable aperture camera, 12GB RAM, and a vapour chamber cooling system significantly drive up costs.

The iPhone 18 Pro is expected to see a steep price hike due to expensive component upgrades. The shift to TSMC's 2nm A20 Pro chip, a mechanical variable aperture camera, 12GB RAM, and a vapour chamber cooling system significantly drive up costs.

iPhone 18 Pro could get much more expensive: Here's why

The iPhone 18 Pro is expected to launch on September 9 with five major upgrades. Rumours point to a 2nm A20 Pro chip, a variable aperture camera, a 35 per cent smaller Dynamic Island, an in-house C2 5G modem, and 12GB of RAM for AI workloads.

The iPhone 18 Pro is expected to launch on September 9 with five major upgrades. Rumours point to a 2nm A20 Pro chip, a variable aperture camera, a 35 per cent smaller Dynamic Island, an in-house C2 5G modem, and 12GB of RAM for AI workloads.

iPhone 18 Pro launch: 5 things Apple could change this year

The iPhone 18 Pro Max is expected to cross the Rs 2 lakh mark in India for its highest storage variants. The 2TB model could reach Rs 2,30,000, driven by the costly 2nm A20 Pro chip, 12GB RAM, variable aperture camera, and heavy local taxation.

The iPhone 18 Pro Max is expected to cross the Rs 2 lakh mark in India for its highest storage variants. The 2TB model could reach Rs 2,30,000, driven by the costly 2nm A20 Pro chip, 12GB RAM, variable aperture camera, and heavy local taxation.

iPhone 18 Pro Max India price: Could Apple cross the Rs 2 lakh mark?

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First Apple keynote hosted by new CEO John Ternus: Where to watch iPhone 18 Pro, Pro Max launch today

iPhone 18 Pro could get much more expensive: Here's why

iPhone 18 Pro launch: 5 things Apple could change this year

iPhone 18 Pro Max India price: Could Apple cross the Rs 2 lakh mark?