Apple has introduced a two-unit-per-customer purchase limit for its new iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max in India, according to the supplied report. The restriction comes as the company prepares to begin selling its first foldable iPhone on October 23, following pre-orders that opened on October 16.Customers attempting to order more than two units through Apple’s online store reportedly see a message stating that a maximum of two iPhone Duo devices can be purchased per customer. Similar restrictions have been reported in the US, China, Singapore and Hong Kong.Apple has not officially explained the reason for the cap. However, the timing has drawn attention amid reports of strong demand and delivery dates stretching into January.<h2>Why Is Apple Limiting iPhone Duo Purchases?</h2>Purchase limits are not new for Apple. When the original iPhone launched in 2007, the company also restricted customers to buying two units, partly to discourage resellers.The current limit could serve a similar purpose by preventing a small number of buyers from purchasing large quantities of devices and reselling them. However, that remains an explanation rather than a confirmed reason for the latest restriction.The rule also applies to the iPhone 18 Pro and iPhone 18 Pro Max, meaning customers cannot assume the limit is exclusive to Apple’s new foldable device.<h2>iPhone Duo Demand: Delivery Dates Stretch Into January</h2>The purchase cap comes as reports point to strong demand for the iPhone Duo shortly after pre-orders began. Some delivery estimates have reportedly stretched into January, suggesting that customers ordering later may face longer waits.In Japan and South Korea, the launch arrangements are reportedly stricter. Buyers must book store collection in advance for the iPhone Duo and iPhone 18 Pro Max, with walk-in purchases unavailable at launch.These measures indicate that customers in some markets may need to plan ahead if they want to get the devices on release day.<h2>Can Apple’s Foldable iPhone Challenge Samsung?</h2>The iPhone Duo could also reshape competition in the foldable smartphone market. Counterpoint Research previously projected that Apple could capture around 25% of the global foldable market, compared with 38% for Samsung and 22% for Huawei.The research also projected that Apple could ship nearly six million iPhone Duo units in 2026, despite a reported starting price of around ₹3 lakh in India.These figures are forecasts, not confirmed sales results. Still, Apple’s entry could increase consumer interest in foldable phones and intensify competition among established manufacturers. For Indian buyers, the immediate takeaway is straightforward: the reported online purchase limit is two units per customer, and availability may vary as the launch approaches.

Apple has reportedly capped purchases of the iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max at two units per customer in India. The restriction comes ahead of the October 23 launch, amid reports of strong demand and delivery delays.

Apple has introduced a two-unit-per-customer purchase limit for its new iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max in India, according to the supplied report. The restriction comes as the company prepares to begin selling its first foldable iPhone on October 23, following pre-orders that opened on October 16. Customers attempting to order more than two units through Apple’s online store reportedly see a message stating that a maximum of two iPhone Duo devices can be purchased per customer. Similar restrictions have been reported in the US, China, Singapore and Hong Kong. Apple has not officially explained the reason for the cap. However, the timing has drawn attention amid reports of strong demand and delivery dates stretching into January. Why Is Apple Limiting iPhone Duo Purchases? Purchase limits are not new for Apple. When the original iPhone launched in 2007, the company also restricted customers to buying two units, partly to discourage resellers. The current limit could serve a similar purpose by preventing a small number of buyers from purchasing large quantities of devices and reselling them. However, that remains an explanation rather than a confirmed reason for the latest restriction. The rule also applies to the iPhone 18 Pro and iPhone 18 Pro Max, meaning customers cannot assume the limit is exclusive to Apple’s new foldable device. iPhone Duo Demand: Delivery Dates Stretch Into January The purchase cap comes as reports point to strong demand for the iPhone Duo shortly after pre-orders began. Some delivery estimates have reportedly stretched into January, suggesting that customers ordering later may face longer waits. In Japan and South Korea, the launch arrangements are reportedly stricter. Buyers must book store collection in advance for the iPhone Duo and iPhone 18 Pro Max, with walk-in purchases unavailable at launch. These measures indicate that customers in some markets may need to plan ahead if they want to get the devices on release day. Can Apple’s Foldable iPhone Challenge Samsung? The iPhone Duo could also reshape competition in the foldable smartphone market. Counterpoint Research previously projected that Apple could capture around 25% of the global foldable market, compared with 38% for Samsung and 22% for Huawei. The research also projected that Apple could ship nearly six million iPhone Duo units in 2026, despite a reported starting price of around ₹3 lakh in India. These figures are forecasts, not confirmed sales results. Still, Apple’s entry could increase consumer interest in foldable phones and intensify competition among established manufacturers. For Indian buyers, the immediate takeaway is straightforward: the reported online purchase limit is two units per customer, and availability may vary as the launch approaches.

Apple has reportedly capped purchases of the iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max at two units per customer in India. The restriction comes ahead of the October 23 launch, amid reports of strong demand and delivery delays.

Apple puts a 2-unit limit on iPhone Duo, iPhone 18 Pro and Pro Max: What buyers need to know

Apple and Google are taking different routes to premium smartphone photography, with the iPhone 18 Pro Max and Google Pixel 11 Pro XL offering some striking differences on paper. The iPhone lists three 48MP rear cameras and professional video tools, while Google's flagship features a 50MP main sensor, 5x optical zoom and up to 120x Pro Zoom.&nbsp;The price gap is just as notable. The iPhone 18 Pro Max starts at Rs 1,79,900 in India, while the Pixel 11 Pro XL is listed at Rs 1,34,999 a difference of Rs 44,901. For buyers choosing between the two, the decision goes beyond megapixels. Video recording, zoom, selfie cameras and everyday usability all matter. The comparison below is based on the specifications provided. Camera performance in real-world conditions can differ from specifications on paper.<h2>iPhone 18 Pro Max vs Pixel 11 Pro XL: Camera and zoom</h2>The iPhone 18 Pro Max features a 48MP Fusion main camera with variable aperture from f/1.48 to f/4.0, a 48MP tetraprism telephoto camera and a 48MP ultrawide camera with a 120-degree field of view. Google's Pixel 11 Pro XL pairs a 50MP main camera with 48MP telephoto and ultrawide sensors. Its telephoto camera supports 5x optical zoom, while Pro Zoom goes up to 120x. Apple, meanwhile, lists 4x optical zoom at 100mm and up to 8x optical-quality zoom at 200mm, with digital zoom reaching 40x. Google also offers camera tools such as Night Sight, Astrophotography, Zoom Enhance and Magic Eraser. Apple's toolkit includes Night mode, ProRAW, macro photography and manual controls for shutter speed, aperture and white balance.<h2>Video recording: Apple's big advantage on paper?</h2>Video is a major difference. The iPhone 18 Pro Max supports 4K Dolby Vision recording at up to 120 frames per second using its main camera. It also offers ProRes RAW, Apple Log, Cinematic mode and external ProRes recording. The Pixel 11 Pro XL supports 8K recording at up to 30fps through Video Boost, alongside 4K at up to 60fps. Its features include Night Sight Video, 10-bit HDR and Audio Magic Eraser. For creators, Apple's additional features include spatial video, dual-camera capture, macro video and Genlock support. However, 8K recording offers higher resolution, while frame rate, stabilisation and colour workflows also matter when comparing video.<h2>Selfie cameras, displays and battery</h2>The Pixel 11 Pro XL has a 42MP autofocus selfie camera with a 103-degree field of view, compared with the iPhone's 18MP Center Stage camera. Both support 4K front-camera video, while Apple's Center Stage is designed to keep users framed during video calls. The Pixel has a 6.8-inch display with a listed peak brightness of 3,600 nits. The iPhone's 6.9-inch screen reaches 3,000 nits outdoors. Both offer 120Hz refresh rates.&nbsp;The Pixel is also lighter at 226 grams, compared with 249 grams for the iPhone. Battery specifications list 5,567mAh for the iPhone, with up to 43 hours of video playback, and 5,115mAh for the Pixel. Both support 25W wireless charging.<h2>Price in India: Is the iPhone worth the premium?</h2>SpecificationiPhone 18 Pro Max Pixel 11 Pro XLStarting priceRs 1,79,900Rs 1,34,999Main camera48MP50MPMaximum zoom40x digital120x Pro ZoomVideo4K Dolby Vision, up to 120fps8K, up to 30fps via Video Boost&nbsp;Front camera18MP42MP&nbsp;Both configurations list 12GB RAM and 256GB storage. The iPhone runs iOS 27 with Apple's A20 Pro chip, while the Pixel uses Android 17 and Google's Tensor G6. The takeaway: The Pixel's higher zoom range, selfie-camera resolution and lower listed price make it worth considering for photography-focused buyers. Apple's professional recording formats, high-frame-rate video and creator features may appeal to users with different needs. Neither phone's specifications alone establish which produces better real-world photos or videos.

The iPhone 18 Pro Max and Google Pixel 11 Pro XL offer different camera strengths. Google's phone lists 120x Pro Zoom and 8K video, while Apple's flagship offers 4K 120fps Dolby Vision and professional video tools, with a Rs 44,901 price gap in India.

Apple and Google are taking different routes to premium smartphone photography, with the iPhone 18 Pro Max and Google Pixel 11 Pro XL offering some striking differences on paper. The iPhone lists three 48MP rear cameras and professional video tools, while Google's flagship features a 50MP main sensor, 5x optical zoom and up to 120x Pro Zoom. The price gap is just as notable. The iPhone 18 Pro Max starts at Rs 1,79,900 in India, while the Pixel 11 Pro XL is listed at Rs 1,34,999 a difference of Rs 44,901. For buyers choosing between the two, the decision goes beyond megapixels. Video recording, zoom, selfie cameras and everyday usability all matter. The comparison below is based on the specifications provided. Camera performance in real-world conditions can differ from specifications on paper. iPhone 18 Pro Max vs Pixel 11 Pro XL: Camera and zoom The iPhone 18 Pro Max features a 48MP Fusion main camera with variable aperture from f/1.48 to f/4.0, a 48MP tetraprism telephoto camera and a 48MP ultrawide camera with a 120-degree field of view. Google's Pixel 11 Pro XL pairs a 50MP main camera with 48MP telephoto and ultrawide sensors. Its telephoto camera supports 5x optical zoom, while Pro Zoom goes up to 120x. Apple, meanwhile, lists 4x optical zoom at 100mm and up to 8x optical-quality zoom at 200mm, with digital zoom reaching 40x. Google also offers camera tools such as Night Sight, Astrophotography, Zoom Enhance and Magic Eraser. Apple's toolkit includes Night mode, ProRAW, macro photography and manual controls for shutter speed, aperture and white balance. Video recording: Apple's big advantage on paper? Video is a major difference. The iPhone 18 Pro Max supports 4K Dolby Vision recording at up to 120 frames per second using its main camera. It also offers ProRes RAW, Apple Log, Cinematic mode and external ProRes recording. The Pixel 11 Pro XL supports 8K recording at up to 30fps through Video Boost, alongside 4K at up to 60fps. Its features include Night Sight Video, 10-bit HDR and Audio Magic Eraser. For creators, Apple's additional features include spatial video, dual-camera capture, macro video and Genlock support. However, 8K recording offers higher resolution, while frame rate, stabilisation and colour workflows also matter when comparing video. Selfie cameras, displays and battery The Pixel 11 Pro XL has a 42MP autofocus selfie camera with a 103-degree field of view, compared with the iPhone's 18MP Center Stage camera. Both support 4K front-camera video, while Apple's Center Stage is designed to keep users framed during video calls. The Pixel has a 6.8-inch display with a listed peak brightness of 3,600 nits. The iPhone's 6.9-inch screen reaches 3,000 nits outdoors. Both offer 120Hz refresh rates. The Pixel is also lighter at 226 grams, compared with 249 grams for the iPhone. Battery specifications list 5,567mAh for the iPhone, with up to 43 hours of video playback, and 5,115mAh for the Pixel. Both support 25W wireless charging. Price in India: Is the iPhone worth the premium? Specification iPhone 18 Pro Max Pixel 11 Pro XL Starting price Rs 1,79,900 Rs 1,34,999 Main camera 48MP 50MP Maximum zoom 40x digital 120x Pro Zoom Video 4K Dolby Vision, up to 120fps 8K, up to 30fps via Video Boost Front camera 18MP 42MP Both configurations list 12GB RAM and 256GB storage. The iPhone runs iOS 27 with Apple's A20 Pro chip, while the Pixel uses Android 17 and Google's Tensor G6. The takeaway: The Pixel's higher zoom range, selfie-camera resolution and lower listed price make it worth considering for photography-focused buyers. Apple's professional recording formats, high-frame-rate video and creator features may appeal to users with different needs. Neither phone's specifications alone establish which produces better real-world photos or videos.

The iPhone 18 Pro Max and Google Pixel 11 Pro XL offer different camera strengths. Google's phone lists 120x Pro Zoom and 8K video, while Apple's flagship offers 4K 120fps Dolby Vision and professional video tools, with a Rs 44,901 price gap in India.

50MP vs 48MP cameras: iPhone 18 Pro Max and Pixel 11 Pro XL compared

The iPhone 18 Pro and iPhone 18 Pro Max have hit the stores in India on September 18. What followed were hours-long queues and massive crowds outside the Apple stores as people rushed to get their hands on the newly launched device. But amid the launch-day excitement, some buyers said they were making significant financial commitments to purchase the new phones. People travelled to different cities, and some even sold gold just to buy the phone.According to an India Today Tech report, a Delhi man said that he sold gold to buy an iPhone 18 Pro for his wife at the Apple Store in DLF Mall of India in Noida. The man was among those waiting outside the store before it opened at 8 am. He said he wanted to surprise his wife with the phone. Another man at the store had travelled from Punjab to buy an iPhone 18 Pro Max for himself and an iPhone 18 Pro for his fiancée. They had been waiting outside the store since 6 am and reportedly spent over Rs 3.5 lakh on the two phones.According to the Apple website, the latest models can be purchased through their online store and six retail outlets across the country.<h2>Festive shopping faces a price test</h2>The launch comes as India’s wider consumer-electronics market enters the festive shopping season with prices under pressure. Rising memory and component costs have pushed up prices of smartphones, laptops and other electronic goods, while analysts expect higher prices to weigh on upgrade volumes.According to a Moneycontrol report, Amazon India has also acknowledged some softness in electronics volumes. The company has signalled that rising prices are encouraging consumers to hold on to existing devices for longer. The company expects electronics sales to grow in value during the festive period, even as longer upgrade cycles affect volumes. Amazon is therefore focusing on affordability through exchange offers, EMI and no-cost EMI options during the festive sales season.

India’s iPhone 18 launch saw long queues and big spending, with people travelling from cities to buy the phone. The launch comes as rising electronics prices pressure festive shopping.

The iPhone 18 Pro and iPhone 18 Pro Max have hit the stores in India on September 18. What followed were hours-long queues and massive crowds outside the Apple stores as people rushed to get their hands on the newly launched device. But amid the launch-day excitement, some buyers said they were making significant financial commitments to purchase the new phones. People travelled to different cities, and some even sold gold just to buy the phone. According to an India Today Tech report, a Delhi man said that he sold gold to buy an iPhone 18 Pro for his wife at the Apple Store in DLF Mall of India in Noida. The man was among those waiting outside the store before it opened at 8 am. He said he wanted to surprise his wife with the phone. Another man at the store had travelled from Punjab to buy an iPhone 18 Pro Max for himself and an iPhone 18 Pro for his fiancée. They had been waiting outside the store since 6 am and reportedly spent over Rs 3.5 lakh on the two phones. According to the Apple website, the latest models can be purchased through their online store and six retail outlets across the country. Festive shopping faces a price test The launch comes as India’s wider consumer-electronics market enters the festive shopping season with prices under pressure. Rising memory and component costs have pushed up prices of smartphones, laptops and other electronic goods, while analysts expect higher prices to weigh on upgrade volumes. According to a Moneycontrol report, Amazon India has also acknowledged some softness in electronics volumes. The company has signalled that rising prices are encouraging consumers to hold on to existing devices for longer. The company expects electronics sales to grow in value during the festive period, even as longer upgrade cycles affect volumes. Amazon is therefore focusing on affordability through exchange offers, EMI and no-cost EMI options during the festive sales season.

India’s iPhone 18 launch saw long queues and big spending, with people travelling from cities to buy the phone. The launch comes as rising electronics prices pressure festive shopping.

iPhone 18 hits India: Buyers spend lakhs as festive electronics prices climb

Compare the iPhone 18 Pro f/1.48 variable aperture camera to older models. Explore the 50 per cent light increase, physical bokeh, and shutter speed.

The iPhone 18 Pro f/1.48 variable aperture physically captures 50 per cent more light than the iPhone 17 Pro's f/1.78 fixed lens. This mechanical upgrade ends aggressive over-processing, delivering genuine optical bokeh and noise-free night shots.

iPhone 18 Pro f/1.48 vs older iPhone cameras

Discover how five minutes of charging gives the iPhone 18 Pro Max seven hours of video playback. Explore the 2nm A20 Pro chip, vapour chamber, and battery tech.

The iPhone 18 Pro Max delivers seven hours of video from a five-minute charge. This is achieved through a new high-wattage charging architecture, the highly efficient 2nm A20 Pro chip, vapour chamber cooling, and an advanced LTPO+ OLED display.

Five minutes of charging gives iPhone 18 Pro Max seven hours of video. How?

Discover how Apple's Neural Engine has changed. Explore the evolution from the 2-core A11 Bionic to the massive 32-core A20 Pro in the iPhone 18 Pro.

Apple's Neural Engine has evolved from a 2-core chip in the A11 to a 32-core powerhouse in the A20 Pro. The iPhone 18 Pro delivers a measured leap in machine learning, handling 8-bit floating-point operations for on-device Apple Intelligence.

How Apple's neural engine has changed

The iPhone 18 Pro features a mechanical variable aperture on its 48MP main camera. By shifting between four physical stops (f/1.48 to f/4.0), the lens delivers real optical bokeh, sharp group photos, and massive low-light improvements.

The iPhone 18 Pro features a mechanical variable aperture on its 48MP main camera. By shifting between four physical stops (f/1.48 to f/4.0), the lens delivers real optical bokeh, sharp group photos, and massive low-light improvements.

The iPhone 18 Pro camera just learned a DSLR trick: Know more below

Discover why the A20 Pro 2nm chip makes a huge difference. Explore the TSMC N2 node, Gate-All-Around transistors, 32-core Neural Engine, and efficiency boost.

Apple's A20 Pro chip in the iPhone 18 Pro uses TSMC's 2nm N2 node and Gate-All-Around transistors. It features a 6-core CPU, 7-core GPU, and a 32-core Neural Engine, delivering 30 per cent better battery efficiency and elite on-device AI speeds.

A20 Pro: Why Apple's 2nm chip technology could make a huge difference

Discover why the f/1.48 aperture matters on the iPhone 18 Pro camera. Explore the 50 per cent light increase, faster shutter speeds, and true optical bokeh.

The iPhone 18 Pro's f/1.48 aperture captures 50 per cent more light for superior low-light photography. This massive mechanical opening enables faster shutter speeds, cleaner images, genuine optical bokeh, and significantly faster Night mode shots.

iPhone 18 Pro camera: Why f/1.48 matters

Apple's 2nm A20 Pro chip in the iPhone 18 Pro uses TSMC's N2 node and Gate-All-Around transistors. This allows billions more transistors, delivering 30 per cent better battery efficiency and elite speeds for heavy on-device Apple Intelligence.

Apple's 2nm A20 Pro chip in the iPhone 18 Pro uses TSMC's N2 node and Gate-All-Around transistors. This allows billions more transistors, delivering 30 per cent better battery efficiency and elite speeds for heavy on-device Apple Intelligence.

Apple just put a 2nm chip inside an iPhone 18 Pro: Here's why it matters

Powered by Apple Intelligence, Siri AI features personal context understanding, onscreen awareness, and cross-app actions. It introduces Visual Intelligence via the camera and a dedicated app, all while maintaining strict on-device privacy.

Powered by Apple Intelligence, Siri AI features personal context understanding, onscreen awareness, and cross-app actions. It introduces Visual Intelligence via the camera and a dedicated app, all while maintaining strict on-device privacy.

Siri AI is here: What Apple's new assistant can actually do

Apple has revealed all the key buying details for its iPhone 18 Pro and iPhone 18 Pro Max in India. The new Pro models are significantly more expensive than last year's iPhones, with the starting prices rising by around Rs 30,000.&nbsp;Indian customers can pre-order the iPhone 18 Pro and iPhone 18 Pro Max from September 12 at 5:30pm IST. The phones will go on sale from September 18.&nbsp;<h2>iPhone 18 Pro price in India</h2>The iPhone 18 Pro starts at Rs 1,64,900 for 256GB. The 512GB model costs Rs 1,89,900, while the 1TB and 2TB versions are priced at Rs 2,39,900 and Rs 3,14,900. The iPhone 18 Pro Max starts at Rs 1,79,900 for 256GB. The 512GB version costs Rs 2,04,900, while the 1TB and 2TB variants are priced at Rs 2,54,900 and Rs 3,29,900.&nbsp;Both models come in Burgundy, Glacier, Silver and Black. Rs 7,000 bank discount and trade-in benefit Apple is offering an instant saving of Rs 7,000 when eligible American Express, Axis Bank and ICICI Bank cards are used to purchase the new iPhones. Buyers can also get an Apple Trade In benefit of up to Rs 81,500, depending on the device being exchanged. No-cost EMI options are also available on eligible credit cards. Apple is also bundling entertainment benefits. New iPhone buyers can receive three months of Apple Music, Apple TV+ and Apple Arcade free.<h2>Where can you pre-order the iPhone 18 Pro?</h2>Customers can pre-order through the Apple India online store, authorised Apple retailers and major online and offline retailers. Apple has confirmed availability across more than 65 countries and regions, including India, the US, UK, China, Japan, Australia, Canada, Germany, France, Singapore and the UAE. For buyers ordering directly from Apple, the process is straightforward: choose the iPhone 18 Pro or Pro Max, select the storage and colour, then complete the purchase. Apple has also launched new accessories, including a Rs 6,900 TechWoven Case, Rs 5,900 Silicone and Clear Cases, and a Rs 6,900 FineWoven Wallet.

Apple has announced India pricing and availability for the iPhone 18 Pro and Pro Max. Prices start at Rs 1,64,900 and Rs 1,79,900. Pre-orders begin September 12 at 5:30pm IST, with sales starting September 18.

Apple has revealed all the key buying details for its iPhone 18 Pro and iPhone 18 Pro Max in India. The new Pro models are significantly more expensive than last year's iPhones, with the starting prices rising by around Rs 30,000. Indian customers can pre-order the iPhone 18 Pro and iPhone 18 Pro Max from September 12 at 5:30pm IST. The phones will go on sale from September 18. iPhone 18 Pro price in India The iPhone 18 Pro starts at Rs 1,64,900 for 256GB. The 512GB model costs Rs 1,89,900, while the 1TB and 2TB versions are priced at Rs 2,39,900 and Rs 3,14,900. The iPhone 18 Pro Max starts at Rs 1,79,900 for 256GB. The 512GB version costs Rs 2,04,900, while the 1TB and 2TB variants are priced at Rs 2,54,900 and Rs 3,29,900. Both models come in Burgundy, Glacier, Silver and Black. Rs 7,000 bank discount and trade-in benefit Apple is offering an instant saving of Rs 7,000 when eligible American Express, Axis Bank and ICICI Bank cards are used to purchase the new iPhones. Buyers can also get an Apple Trade In benefit of up to Rs 81,500, depending on the device being exchanged. No-cost EMI options are also available on eligible credit cards. Apple is also bundling entertainment benefits. New iPhone buyers can receive three months of Apple Music, Apple TV+ and Apple Arcade free. Where can you pre-order the iPhone 18 Pro? Customers can pre-order through the Apple India online store, authorised Apple retailers and major online and offline retailers. Apple has confirmed availability across more than 65 countries and regions, including India, the US, UK, China, Japan, Australia, Canada, Germany, France, Singapore and the UAE. For buyers ordering directly from Apple, the process is straightforward: choose the iPhone 18 Pro or Pro Max, select the storage and colour, then complete the purchase. Apple has also launched new accessories, including a Rs 6,900 TechWoven Case, Rs 5,900 Silicone and Clear Cases, and a Rs 6,900 FineWoven Wallet.

Apple has announced India pricing and availability for the iPhone 18 Pro and Pro Max. Prices start at Rs 1,64,900 and Rs 1,79,900. Pre-orders begin September 12 at 5:30pm IST, with sales starting September 18.

iPhone 18 Pro Max price in India is Rs 1,79,900: Check pre-order date, sale date, offers and full details

Apple has delivered an unwelcome surprise for Indian iPhone buyers: prices have jumped across almost its entire range following the launch of the iPhone 18 Pro series.The iPhone 18 Pro now starts at Rs 1,64,900, up Rs 30,000 from the iPhone 17 Pro. That is a 22% increase. The iPhone 18 Pro Max starts at Rs 1,79,900, up 20% from its predecessor.Even older models have become more expensive, making the latest Apple launch particularly significant for Indian consumers.<h2>iPhone 17, 17e and 16 also get pricier</h2>The 256GB iPhone 17 now costs Rs 99,900, compared with Rs 82,900 previously. Its 512GB version rises to Rs 1,24,900.The <a href="https://www.apple.com/in/iphone/">iPhone</a> 17e is now listed from Rs 64,900 for 256GB, while the iPhone Air starts at Rs 1,19,900.The biggest percentage increase is on the 1TB iPhone Air, which has risen from Rs 1,59,900 to Rs 2,24,900 a 40.6% jump.<h2>Why are iPhones getting so expensive?</h2>Counterpoint Research's Tarun Pathak said India's increases are much steeper than the roughly 8-10% global trend. He pointed to higher memory costs, a weaker rupee and increased domestic production costs. The first foldable iPhone also enters India at a premium. The iPhone Duo starts at Rs 2,99,900, with the top 2TB version reaching Rs 4,49,900. Counterpoint's Varun Mishra said the Duo's pricing is relatively competitive against rival foldables, but production could limit availability.<h2>What this means for Indian buyers</h2>The price shock could change buying decisions during the upcoming festive season. Consumers who wanted the latest Pro model now face a much higher entry price. Even buyers looking for an older iPhone are not escaping the increase. That could push more shoppers towards discounts, exchange offers and previous-generation stock rather than paying Apple's full launch prices. For Apple, however, the strategy is clear: push the premium end of the iPhone range higher while betting that its huge installed base will continue to upgrade. &nbsp;

Apple has sharply increased iPhone prices in India. The iPhone 18 Pro starts at Rs 1,64,900, up 22%, while the 1TB iPhone Air has jumped 40.6%. Older iPhone 17, 17e and 16 models have also become more expensive.

Apple has delivered an unwelcome surprise for Indian iPhone buyers: prices have jumped across almost its entire range following the launch of the iPhone 18 Pro series. The iPhone 18 Pro now starts at Rs 1,64,900, up Rs 30,000 from the iPhone 17 Pro. That is a 22% increase. The iPhone 18 Pro Max starts at Rs 1,79,900, up 20% from its predecessor. Even older models have become more expensive, making the latest Apple launch particularly significant for Indian consumers. iPhone 17, 17e and 16 also get pricier The 256GB iPhone 17 now costs Rs 99,900, compared with Rs 82,900 previously. Its 512GB version rises to Rs 1,24,900. The iPhone 17e is now listed from Rs 64,900 for 256GB, while the iPhone Air starts at Rs 1,19,900. The biggest percentage increase is on the 1TB iPhone Air, which has risen from Rs 1,59,900 to Rs 2,24,900 a 40.6% jump. Why are iPhones getting so expensive? Counterpoint Research's Tarun Pathak said India's increases are much steeper than the roughly 8-10% global trend. He pointed to higher memory costs, a weaker rupee and increased domestic production costs. The first foldable iPhone also enters India at a premium. The iPhone Duo starts at Rs 2,99,900, with the top 2TB version reaching Rs 4,49,900. Counterpoint's Varun Mishra said the Duo's pricing is relatively competitive against rival foldables, but production could limit availability. What this means for Indian buyers The price shock could change buying decisions during the upcoming festive season. Consumers who wanted the latest Pro model now face a much higher entry price. Even buyers looking for an older iPhone are not escaping the increase. That could push more shoppers towards discounts, exchange offers and previous-generation stock rather than paying Apple's full launch prices. For Apple, however, the strategy is clear: push the premium end of the iPhone range higher while betting that its huge installed base will continue to upgrade.

Apple has sharply increased iPhone prices in India. The iPhone 18 Pro starts at Rs 1,64,900, up 22%, while the 1TB iPhone Air has jumped 40.6%. Older iPhone 17, 17e and 16 models have also become more expensive.

Apple hikes iPhone prices in India: Check new prices for iPhone 17, Air and 18 Pro

The A20 Pro chip transforms the iPhone 18 Pro into an AI powerhouse. Built on a 2nm process, it features a 32-core Neural Engine, 7-core GPU, and 12GB RAM to execute Apple's advanced Foundation models and Siri AI locally with strict privacy.

The A20 Pro chip transforms the iPhone 18 Pro into an AI powerhouse. Built on a 2nm process, it features a 32-core Neural Engine, 7-core GPU, and 12GB RAM to execute Apple's advanced Foundation models and Siri AI locally with strict privacy.

iPhone 18 Pro AI: What Apple's A20 Pro chip can actually do

Apple has broken tradition by splitting the iPhone 18 launch. While the premium iPhone 18 Pro and Pro Max debuted this autumn, the standard iPhone 18 is delayed until Spring 2027 to ease supply chains and spotlight expensive high-margin models.

Apple has broken tradition by splitting the iPhone 18 launch. While the premium iPhone 18 Pro and Pro Max debuted this autumn, the standard iPhone 18 is delayed until Spring 2027 to ease supply chains and spotlight expensive high-margin models.

Apple launched the iPhone 18 Pro and Pro Max but did not launch the iPhone 18

The iPhone 18 Pro offers seven major upgrades over the 17 Pro: a 2nm A20 Pro chip, a mechanical variable aperture camera, a 35 per cent smaller Dynamic Island, an expanded vapour chamber, the new C2 modem, improved battery, and a Rs 30,000 price hike.

The iPhone 18 Pro offers seven major upgrades over the 17 Pro: a 2nm A20 Pro chip, a mechanical variable aperture camera, a 35 per cent smaller Dynamic Island, an expanded vapour chamber, the new C2 modem, improved battery, and a Rs 30,000 price hike.

iPhone 18 Pro vs iPhone 17 Pro: 7 differences that actually matter

The iPhone 18 Pro starts at Rs 1,64,900 in India, a massive Rs 30,000 hike over the iPhone 17 Pro. The Pro Max begins at Rs 1,79,900. Offered in up to 2TB storage, pre-orders open on September 12, with retail sales starting on September 18.

The iPhone 18 Pro starts at Rs 1,64,900 in India, a massive Rs 30,000 hike over the iPhone 17 Pro. The Pro Max begins at Rs 1,79,900. Offered in up to 2TB storage, pre-orders open on September 12, with retail sales starting on September 18.

iPhone 18 Pro India price: How much does Apple's new Pro iPhone cost?

iPhone 18 Pro pre-orders begin in India on September 12 at 5:30 PM IST. Buyers can use Apple Trade In and No Cost EMI offers across online and retail stores. Successful early orders will be delivered on the official September 18 launch date.

iPhone 18 Pro pre-orders begin in India on September 12 at 5:30 PM IST. Buyers can use Apple Trade In and No Cost EMI offers across online and retail stores. Successful early orders will be delivered on the official September 18 launch date.

iPhone 18 Pro pre-orders begin September 12 in India: Here's how to buy

The iPhone 18 Pro is expected to launch on September 9, 2026, with an estimated starting price of Rs 1,34,900 in India. The premium device reportedly features the 2nm A20 Pro chip, 12GB RAM, and a mechanical iris 48-megapixel camera.

The iPhone 18 Pro is expected to launch on September 9, 2026, with an estimated starting price of Rs 1,34,900 in India. The premium device reportedly features the 2nm A20 Pro chip, 12GB RAM, and a mechanical iris 48-megapixel camera.

iPhone 18 Pro launch: date, time, price, India availability and everything we know

Apple has made one of its biggest product moves in years, launching the iPhone 18 Pro, iPhone 18 Pro Max and its first-ever foldable iPhone, the iPhone Duo.

The September 9 keynote was also the first major iPhone launch led by new CEO John Ternus. Alongside the new iPhones, Apple unveiled the Apple Watch Series 12, Watch Ultra 4 and AirPods 5.For Indian buyers, the iPhone 18 Pro starts at Rs 1,64,900, while the iPhone Duo starts at Rs 2,99,900. The Pro models go on pre-order in India from 5:30pm IST on September 12, with sales beginning September 18.<h2> iPhone 18 Pro and Pro Max: What’s new?</h2>The iPhone 18 Pro and Pro Max are powered by Apple's new A20 Pro chip. The biggest camera upgrade is a 48MP Fusion Main camera with variable aperture. Apple says this gives users more control over how much light enters the lens, bringing more flexibility to photography. The phones also get a smaller Dynamic Island, improved sustained performance and major battery improvements. The Pro Max is claimed to deliver the biggest battery-life increase ever seen on an iPhone.The iPhone 18 Pro starts at Rs 1,64,900, while the Pro Max starts at Rs 1,79,900 in India. Both are available with up to 2TB storage.<img src="https://www.apple.com/newsroom/images/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/article/Apple-iPhone-18-Pro-color-lineup-260909_big.jpg.large.jpg" alt="iPhone 18 Pro is displayed in black, silver, glacier, and burgundy."> &nbsp;

<h2>Apple finally enters the foldable phone race</h2>The biggest surprise is iPhone Duo, Apple's first foldable iPhone. It opens into a 7.6-inch display and has a 5.4-inch outer screen when folded. It uses a titanium design, A20 Pro chip and a new hinge system.The Duo starts at Rs 2,99,900 in India. Pre-orders begin October 16, with sales starting October 23.

<figure class="image"><img src="https://www.apple.com/newsroom/images/2026/09/apple-unveils-iphone-duo/article/Apple-iPhone-Duo-colors-260909_big.jpg.large.jpg" alt="Apple unveils iPhone Duo - Apple"></figure><h2>Apple Watch, AirPods and Siri AI</h2>Apple Watch Series 12 starts at $399, while Watch Ultra 4 starts at $799. Both introduce Apple's new Health Sensing System, higher-frequency heart-rate and HRV measurements and a new readiness score. Ultra 4 offers up to 45 hours of outdoor workout tracking. Apple also launched AirPods 5, starting at $129. They bring open-ear Active Noise Cancellation, improved sound and hands-free Siri AI access. Finally, iOS 27 brings Siri AI, smarter Apple Intelligence features and new AI-powered tools across Apple's ecosystem. Siri AI will initially roll out as a beta in English on September 14. &nbsp;&nbsp;

Apple has launched the iPhone 18 Pro, Pro Max and first foldable iPhone Duo, alongside Apple Watch Series 12, Ultra 4 and AirPods 5. The iPhone 18 Pro starts at Rs 1,64,900 in India, while the Duo starts at Rs 2,99,900.

Apple has made one of its biggest product moves in years, launching the iPhone 18 Pro, iPhone 18 Pro Max and its first-ever foldable iPhone, the iPhone Duo.

Apple has launched the iPhone 18 Pro, Pro Max and first foldable iPhone Duo, alongside Apple Watch Series 12, Ultra 4 and AirPods 5. The iPhone 18 Pro starts at Rs 1,64,900 in India, while the Duo starts at Rs 2,99,900.

Apple iPhone 18 Pro, foldable iPhone Duo launched: Everything announced at the 2026 keynote

Apple is holding its biggest hardware event of the year today, September 9, and it marks a major moment for the company. The “Surprise and shine” keynote will be the first major Apple product launch under new CEO John Ternus, who took over from Tim Cook earlier this month. The event will begin at 10:30 PM IST in India.&nbsp;The biggest expected announcements are the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, which reports suggest could be called the iPhone Ultra. Apple has not confirmed the product names or specifications.<h2>Apple event September 9: Where to watch in India</h2>The keynote begins at:Date: Wednesday, September 9, 2026Time: 10:30 PM ISTUS time: 10 AM PTLocation: Apple Park, CupertinoWatch online: Apple’s website, Apple TV app and YouTube Live&nbsp;Apple has confirmed the 10 AM PT start and says viewers can watch through Apple.com, the Apple TV app or YouTube Live.<h2>iPhone 18 Pro and foldable iPhone: What to expect</h2>The iPhone 18 Pro and Pro Max are expected to bring upgraded processors and camera changes, while Apple’s first foldable could be the biggest new product in years. Reports have pointed to a book-style foldable with a large inner display and a smaller outer screen. Reuters says the device is expected to be a high-end model costing more than $2,500, while the Pro and Pro Max models are also expected to receive upgrades.&nbsp;The foldable is reportedly expected to use a new hinge design aimed at reducing the visible crease. Other reports have suggested Touch ID could return and that the device could be considerably thinner when opened. However, these details remain unconfirmed until Apple takes the stage.&nbsp;<h2>Apple Watch, AirPods and more could also appear</h2>The iPhone may not be the only attraction. Apple is also expected to unveil new Apple Watch and AirPods models, with reports pointing to the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. There is also speculation around new smart-home products, although some announcements could be held for a later event.&nbsp;For John Ternus, however, the biggest challenge will be larger than any single device. His first keynote as CEO comes as Apple tries to maintain iPhone momentum while making a major entry into the foldable market and competing more aggressively in AI. The first Apple event of the Ternus era begins tonight at 10:30 PM IST.

Apple’s September 9 “Surprise and shine” event begins at 10:30 PM IST today. It is the first major Apple keynote under CEO John Ternus, with the iPhone 18 Pro, Pro Max and a first foldable iPhone widely expected to headline the event.

Apple is holding its biggest hardware event of the year today, September 9, and it marks a major moment for the company. The “Surprise and shine” keynote will be the first major Apple product launch under new CEO John Ternus, who took over from Tim Cook earlier this month. The event will begin at 10:30 PM IST in India. The biggest expected announcements are the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, which reports suggest could be called the iPhone Ultra. Apple has not confirmed the product names or specifications. Apple event September 9: Where to watch in India The keynote begins at: Date: Wednesday, September 9, 2026 Time: 10:30 PM IST US time: 10 AM PT Location: Apple Park, Cupertino Watch online: Apple’s website, Apple TV app and YouTube Live Apple has confirmed the 10 AM PT start and says viewers can watch through Apple.com, the Apple TV app or YouTube Live. iPhone 18 Pro and foldable iPhone: What to expect The iPhone 18 Pro and Pro Max are expected to bring upgraded processors and camera changes, while Apple’s first foldable could be the biggest new product in years. Reports have pointed to a book-style foldable with a large inner display and a smaller outer screen. Reuters says the device is expected to be a high-end model costing more than $2,500, while the Pro and Pro Max models are also expected to receive upgrades. The foldable is reportedly expected to use a new hinge design aimed at reducing the visible crease. Other reports have suggested Touch ID could return and that the device could be considerably thinner when opened. However, these details remain unconfirmed until Apple takes the stage. Apple Watch, AirPods and more could also appear The iPhone may not be the only attraction. Apple is also expected to unveil new Apple Watch and AirPods models, with reports pointing to the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. There is also speculation around new smart-home products, although some announcements could be held for a later event. For John Ternus, however, the biggest challenge will be larger than any single device. His first keynote as CEO comes as Apple tries to maintain iPhone momentum while making a major entry into the foldable market and competing more aggressively in AI. The first Apple event of the Ternus era begins tonight at 10:30 PM IST.

Apple’s September 9 “Surprise and shine” event begins at 10:30 PM IST today. It is the first major Apple keynote under CEO John Ternus, with the iPhone 18 Pro, Pro Max and a first foldable iPhone widely expected to headline the event.

First Apple keynote hosted by new CEO John Ternus: Where to watch iPhone 18 Pro, Pro Max launch today

The iPhone 18 Pro is expected to see a steep price hike due to expensive component upgrades. The shift to TSMC's 2nm A20 Pro chip, a mechanical variable aperture camera, 12GB RAM, and a vapour chamber cooling system significantly drive up costs.

The iPhone 18 Pro is expected to see a steep price hike due to expensive component upgrades. The shift to TSMC's 2nm A20 Pro chip, a mechanical variable aperture camera, 12GB RAM, and a vapour chamber cooling system significantly drive up costs.

iPhone 18 Pro could get much more expensive: Here's why

The iPhone 18 Pro is expected to launch on September 9 with five major upgrades. Rumours point to a 2nm A20 Pro chip, a variable aperture camera, a 35 per cent smaller Dynamic Island, an in-house C2 5G modem, and 12GB of RAM for AI workloads.

The iPhone 18 Pro is expected to launch on September 9 with five major upgrades. Rumours point to a 2nm A20 Pro chip, a variable aperture camera, a 35 per cent smaller Dynamic Island, an in-house C2 5G modem, and 12GB of RAM for AI workloads.

iPhone 18 Pro launch: 5 things Apple could change this year

The iPhone 18 Pro Max is expected to cross the Rs 2 lakh mark in India for its highest storage variants. The 2TB model could reach Rs 2,30,000, driven by the costly 2nm A20 Pro chip, 12GB RAM, variable aperture camera, and heavy local taxation.

The iPhone 18 Pro Max is expected to cross the Rs 2 lakh mark in India for its highest storage variants. The 2TB model could reach Rs 2,30,000, driven by the costly 2nm A20 Pro chip, 12GB RAM, variable aperture camera, and heavy local taxation.

iPhone 18 Pro Max India price: Could Apple cross the Rs 2 lakh mark?

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