Patanjali enters e-commerce, partners with Flipkart, Amazon
Patanjali
Ramdev said the online mechanism aims to provide convenient and efficient option to customers
Yoga guruRamdev'sPatanjaliAyurvedahas entered into an agreement withe-commercewebsites to give a big push to the online sale of its Swadeshi range of Fast-moving Consumer Goods (FMCG).
PatanjaliAyurveda's products will now be available on online websites.
It includes Flipkart,Grofers,Amazon,netmeds,1mg,Shopclues, and others.
Ramdevsaid the online mechanism aims to provide convenient and efficient option along with the extension of the traditional retail market.
"Utmost care has been taken to ensure (the) Swadeshi movement and it has been ensured thatPatanjaliproducts reach into every home without compromising on policies and business ethics," he said.
Managing Director and CEO ofPatanjaliAyurvedaAcharya Balkrishna said the new mechanism would help to reach people who prefer to use online platform for shopping more these days.
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"It would reach those who do not have access to the point of purchase and they are looking for alternate mechanism to shop and can getPatanjaliproducts at home, and provide most efficient and convenient digital shopping experience,"
Patanjali and e-commerce will not offer discount for selling online to maintain balance with sale from retail outlets.
Patanjalihas created an ecosystem which helps to settle at least a million orders every day.