Speaking at the inaugural ceremony, Javadekar said, “India’s soft power in the film, IT, music… they are soft but important powers. The impact of cinema on our lives is such that characters in films impact our lives and it has the ability to change a person’s character.”
To ‘further India’s soft power’ was the theme of the night as the 50th edition of International Film Festival of India (IFFI 2019) kickstarted on November 20 as stalwarts of Indian cinema attended the opening ceremony including Amitabh Bachchan, Rajinikanth and many others.
Information and Broadcasting Minister Prakash Javadekar, who also attended the opening ceremony of IFFI 2020 spoke about the importance of cinema, it being India’s soft power and the need to further it. Speaking at the inaugural ceremony, Javadekar said, “India’s soft power in the film, IT, music… they are soft but important powers. The impact of cinema on our lives is such that characters in films impact our lives and it has the ability to change a person’s character.”
“Indian films are popular across the world. Wherever I go there are Indian film aficionados, even in China. There is no limitation of language. It is art and performance which touches people’s hearts. We have to further India’s soft power”
“Businessmen from all over the world should look at Indian cinema and take it to the world. For shooting, whether it is a desi or videsi films, India has such scenic location sites. For shoots, one has to take 15 - 20 permissions. We are starting a single-window shooting system. Goa, Leh Ladakh and Andaman and Nicobar will also benefit,” Javadekar pledged.
Among others who attended were Madhur Bhandarkar, Siddharth Roy Kapur, Kabir Bedi, Prasoon Joshi. Filmmaker Karan Johar was part of the ceremony as he hosted the evening.
Cinematographer and Chairman of IFFI International Jury John Bailey; Indian filmmaker, and Chairman of Indian jury Priyadarshan and other jury members of Indian and International jury, Maria Lemesheva, Head of the Russian delegation, graced the opening ceremony.