Sara Tendulkar's BIG statement about future of cricket | You won't believe what she said

Sara Tendulkar's BIG statement about future of cricket | You won't believe what she said

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Cricket, Sports: Sara shared why cricket matters to her, and why she believes its digital evolution could open up entirely new ways of connecting with the next generation

Sara Tendulkar has always been close to cricket — not only as the daughter of one of India's most iconic players, but as a person who grew up with the game being an integral part of her daily life. Now, she's starting to make her own way — quietly but surely — by entering a space that combines tradition and technology.

On the stage at the Global e-Cricket Premier League (GEPL) event in Bengaluru, Sara stepped up for a special public discussion with Rajan Navani, Founder & CEO of JetSynthesys. She discussed why cricket is important to her personally — and why she thinks its digital transformation can unlock completely new avenues of engagement with the next generation.

“Cricket has always been more than a sport in my home,” she said. “Maybe it really does run in my DNA. I’ve grown up around it — and I’ve seen how powerful it can be, not just as a game, but as a force that brings people together.”

Asked how she came to own the Mumbai franchise in the league, her response was both identity- and intent-based. “Mumbai is the city I was born in — it’s my home. So there’s something very special about being able to represent it. It’s not just about being part of a new format — it’s also about taking the game forward in a way that makes sense for today’s world.”

For Sara, e-cricket's attraction is its convenience and dynamism. “It’s fast, it’s interactive, and it’s evolving quickly — just like the world we live in. What excites me most is that it opens up new ways for young people to experience cricket — whether as players, creators, or fans.”

She also had a message for young women who admire her: "Do what you love. Don't be afraid to put yourself out there. Speak up, take risks, and even if you fail — don't let that stop you. There's strength in just trying."

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