TCS achieves hat-trick as most valuable brand, Zomato and MakeMyTrip also shine

Tata Consultancy Services (TCS) has once again solidified its position at the pinnacle of the corporate world by being named the most valuable brand in a recent report by "Kantar BrandZ Most Valuable Indian Brands". This marks the third consecutive year that TCS has achieved this prestigious title, underlining its unwavering commitment to excellence and innovation in the information technology sector.

According to the latest Brand Finance report, TCS's brand value surged to an impressive USD 49.7 billion, reflecting a remarkable increase of 16 per cent from the previous year. This growth not only highlights TCS's robust market presence but also its strategic initiatives aimed at enhancing customer engagement and driving technological advancements.

Further, India’s top 75 most valuable brands now have a combined value of $450.5 billion, marking a 19 per cent increase from last year. Brands across diverse business sectors fuelled this growth, with 54 brands boosting their brand value over the past year. This growth outpaces most other rankings globally and closely mirrors the 20 per cent increase seen in the global top 100 brands.

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In addition to TCS, several other Indian brands have made significant strides in the Brand Finance rankings, with 17 brands, contributing 28 per cent of the ranking's overall brand value. HFDC Bank retains its position as India’s second most valuable brand. State Bank of India, ICICI Bank, and LIC also feature in the Top 10.

Zomato becomes the fastest riser this year

Zomato is this year’s fastest riser with 100 per cent growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year. Whereas travel platform MakeMyTrip made its debut in the list of top Indian brands, thanks to making a marked improvement in customer experience. The travel industry has boomed after the COVID-19 pandemic. Thus, resulting in new customers using digital services for a seamless travel experience. This is where MakeMyTrip has excelled.

The automotive sector has also seen impressive results, led by Maruti Suzuki, Bajaj Auto, Mahindra, TVS, and Hero . Mahindra's SUVs now make up 53 per cent of India's passenger car market (June 2024). The success of models like XUV700, Scorpio N, and Thar, which continue to see high demand and long waiting periods, has solidified Mahindra's leadership in mid and premium SUVs. This latest report hence is all set to boost the confidence of Indian corporates and put the spotlight on the potential of growth on offer in the rapidly growing economy.