The first thing to understand about the Oscars is that, as a measure of the aesthetic value of films, they are completely unreliable. To understand why this is the case, we need to know what exactly “The Academy” is and how it operates.
The Academy of Motion Picture Arts and Sciences, established in 1927, is an invitation-only honorary society made up of people who work in the film industry, mainly in Hollywood. The Academy has several branches: one for actors, one for editors, one for executives, and so on. Memberships, once gained, do not expire.
The Academy was originally formed as an organisation that could deal with the internal politics of Hollywood, such as labour disputes, but also to enhance its external reputation.
Before the nominees are decided in the Oscars race, a whole lot of other bodies have their say. The Oscars is merely the culmination of a long “awards season” that begins months earlier. Some of these other bodies, such as the National Society of Film Critics, style themselves as a kind of anti-Oscars, purely concerned with film as art.
Armond White (yes, he of the Steve McQueen as “embarrassing garbage man”), when he was chair of the New York Film Critics Circle, told me that he thought of his organisation as:
a bastion of East Coast intellectual elitism, and the ‘laurel-leaf’ tradition of judging artistic works.Meanwhile other organisations, such as the Broadcast Film Critics Association, and the Hollywood Foreign Press Association (who put on the Golden Globes) seek to ape the Oscars by predicting at their own ceremonies the likely Oscars contenders. All of this “awards season” build-up figures in the mind of Academy voters, and certain films emerge from the process with an air of inevitability.
In most award categories the members of each branch vote exclusively for their respective award category. The art directors, for instance, select the nominees for Best Production Design. After a few weeks the results are tabulated by accountants, the nominees in each category are finalised, and the final ballots are prepared.
There is a two-week period between the final ballots being sent out and the deadline for voting. It is in this window that production companies mount enormous campaigns to secure votes for their nominated pictures. This is the point of those “For Your Consideration …” ads you might have seen in US magazines.
Harvey Weinstein, formally of Miramax and now of The Weinstein Company, is regarded as the most effective Oscars campaigner. Through a combination of extravagant advertising outlay, lavish schmoozing, and—some have claimed—more Machiavellian tactics, Weinstein has managed to convince Hollywood-at-large of what we can agree in retrospect is some thoroughly middlebrow nonsense. See Chicago and Shakespeare in Love (actually don’t).
The seminal book on cultural prizes is James F. English’s 2005 The Economy of Prestige. In it English shows that “prizes have always been of fundamental importance to the institutional machinery of cultural legitimacy and authority”, that they are “machines for securing and extending their own authority”. This is instructive when we think about the Oscars, and what they’re for.
A 2012 Los Angeles Times study of the Academy’s nearly 6,000 person membership showed the following demographic breakdown: the Academy is 94% white, 77% male, 14% under the age of 50, and has a median age of 62. Some 33% of members are previous winners or nominees of Academy Awards themselves.
If we think of The Oscars as a machine for consolidating and extending the power of its membership — a coterie of old white men at the apex of the entertainment-industrial complex (I see you, Jack) — then we begin to understand that the Oscars are a poor instrument for objectively identifying the best of film as art.
The interests of film art and film industry do not necessarily coincide.