China: ‘Sex appeal training camp’ teaching married women seduction slammed for being 'unethical'

“Sex appeal training camps” in China are teaching middle-aged married women seduction techniques to woo their husbands and keep the spark alive so that the men don't stray.

South China Morning Post reported that one such camp was organised in July in the eastern city of Hangzhou and the women were charged 2,999 yuan (US$420) for a two-day programme. A majority of the participants were aged between 35-55.

An advertisement poster for the course reads, “Sex appeal is a woman taking control of her life.”

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They are taught all kinds of methods to appear attractive to their husband despite being of a certain age. The classes have invited criticism from people in the country who are slamming those behind them for preying on vulnerable women for money.

According to the report, day one included lectures on the “essence of love” and the women were also taught ways to achieve orgasm.

Day two was about kissing, sensual dancing and role-playing exercises aimed at teaching ways to appear charming in intimate situations.

Women who participated in the programme said that the slogan - “Reignite passion in your marriage, revive your erotic life" - attracted them towards it.

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While one of the women was concerned about her diminishing attractiveness, another was concerned about a divorce because her husband was cheating on her. They claim the course boosted their confidence and helped them know their worth.

Who is behind the course?

SCMP reported that a company known as Sex Appeal Academy held the course, although the publication said it could not find any information about the academy and instructors on the official China Sexology Association website.

The female instructors claim to be “advanced therapists in intimate relationships and sex”.

People are understandably not happy with such a class that they say is taking advantage of these women. One user wrote on Weibo, "This is an unethical business practice that takes advantage of women who are vulnerable and anxious about their lives."