Yash's 'Toxic' OTT deal crashes to ₹30 crore after rejecting ₹150 crore pre-release offer
Edited By WION Video Desk
Published: Sep 08, 2026, 15:05 IST | Updated: Sep 08, 2026, 15:05 IST
A gamble that badly backfired. Before release, Yash's "Toxic" turned down a ₹150 crore streaming offer, holding out for over ₹200 crore on the bet that a blockbuster theatrical run would push its digital value even higher. Instead, mixed reviews and a weak word-of-mouth run sent box office collections sliding — and now platforms are offering as little as ₹30 crore, a five-fold drop, with Zee5 leading the bids.
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