Gen Z turns to 'soft saving' as housing & living costs rise
Edited By WION Video Desk
Published: Aug 14, 2026, 23:31 IST | Updated: Aug 14, 2026, 23:31 IST
Gen Z is taking a different approach to money as soaring housing, living and everyday costs make traditional financial goals harder to reach. Instead of aggressively saving for a distant retirement, many young people are embracing “soft saving” — prioritising experiences, wellbeing and financial flexibility today. Is this a smarter way to live, or a risky bet on the future?
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