The NBA took aim at Memphis Grizzlies star Ja Morant's imaginary gun gesture on Friday, fining him $75,000 after he used it to celebrate a basket for the second time in a week.

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NBA executive vice president Joe Dumars said in a statement that Morant -- who was suspended twice in 2023 for incidents with real firearms -- had been warned by the league after the first celebration "that this gesture could be interpreted in a negative light."

Dumars called the gesture "inappropriate".Morant was first warned after he and Golden State's Buddy Hield made the gesture, mimicking aiming a gun, at each other during a Grizzli s-Warriors game on Tuesday.

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Morant then made similar gestures in a game against the Miami Heat on Thursday, when the gesture was directed at other Memphis Grizzlies players.

Morant suspended twice in 2023

Morant scored 30 points and drilled the game-winner in the Grizzlies' 110-108 victory at Miami. Morant was suspended twice in 2023 for a total of 33 games after videos of him displaying firearms were live streamed on social media.

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In March of 2023 he was banned eight games for live streaming a video in which he displayed a gun while at a Denver nightclub. He was banned for 25 games to pen the 2023-24 season after another video of him displaying a gun inside a car surfaced, the league saying his decision to "once again wield a firearm on social media is alarming and disconcerting".

The National Basketball Players Association called the 25-game suspension "excessive".

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