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Chennai beauticians, hairdressers attempt 483.5 meter-long hair extension record for cancer awareness

The feat was attempted using pink synthetic hair in order to spread awareness about breast cancer and underlining the importance of early detection to cure the debilitating disease at an early stage.  Photograph:( WION )

WION Chennai, Tamil Nadu, India Mar 06, 2019, 07.34 PM (IST) Written By: Sidharth MP

Ahead of the International Women's Day this Friday, a team of 100 hairdressers and beauticians attempted a world record in hair extension at a private university in Chennai. 

With an aim to spread the awareness about self-examination and early detection of breast cancer, the team took over the mammoth task of braiding and attaching 450 meters of pink-coloured synthetic hair to an individual’s natural hair. 

The feat was attempted using pink synthetic hair in order to the spread awareness about breast cancer and underline the importance of early detection to cure the debilitating disease at an early stage. 

Before the record was attempted, a workshop was conducted with the support of medical professionals who explained the process of self-examination to over 500 women. 

Speaking to WION, Menaka Ramkumar - an event organizer and the CEO of Da Extentionzz - said, “By training the beauticians in self-examination we would be able to spread the knowledge to the larger community via those women who visit these beauticians.” She also said that pink synthetic hair was used as opposed to natural human hair which is used to make wigs and is much more expensive.”
 
The record attempt did not have a specified deadline or time limit, however, the task had to be completed in a single session. 3 Hours and 11 minutes was the time taken by the team of qualified beauticians and hairdressers to complete the hair extension job. The team conducted multiple rehearsals prior to the attempt in order to perfect the process. 

Mahalakshmi Kamalakkanan, an event organizer and proprietor of a beauty salon said, “Cancer patients lose their confidence after hair-loss during chemotherapy and I understood this when my senior staff Tamil Selvi was battling cancer. Hence, it is also important to spread the word about synthetic wigs”. Instead of battling cancer at an advanced stage, women must be proactive and aware of self-examination, she added.

Story highlights

With an aim to spread the awareness about self-examination and early detection of breast cancer, the team took over the mammoth task of braiding and attaching 450 meters of pink-coloured synthetic hair to an individual’s natural hair.