Kerala rapper Hanumankind goes global with 'Big Dawgs'; know all about the viral sensation

Kerala-born rapper Hanumankind is making a major mark on the global music scene with his latest release, "Big Dawgs". The music video, which dropped three weeks ago, has gone viral not just in India but across the world. With the release, the Indian rapper has put the desi hip-hop scene on the mainstream map like no other.

The music video has garnered over 13 million views on YouTube in just a short span. Netizens are all praise for the rapper's flow, lyrical game, and even his accent. The song shot entirely in the Well of Death, is full of adrenaline-pumping scenes, which has led music lovers to declare it the best music video to emerge from India this year.

Meet Hanumankind: The Artist Behind the Hit

Hanumankind, who is now based in Bengaluru, spent his early years in Texas before returning to India. He debuted with the EP "Kalari" and gained further recognition with the collaborative project "Surface Level" alongside Kalmi.

Hanumankind has become a leading figure in the Indian hip-hop scene, with previous tracks like "Genghis", "Rush Hour", and "Go To Sleep" perfectly showcasing his talent and versatility.

With "Big Dawgs", he has elevated his profile to a whole new level. The track is a mix of punk energy, powerful beats, and compelling lyrics.

"Big Dawgs", directed by Bijoy Shetty and produced by Brown Crew Productions' Kalmi, has gritty visuals that perfectly complement the track's intensity. Abhinay Pandit handled the music video's cinematography. Filmed in the coastal district of Ponnani, Kerala, often referred to as the “Mecca of Kerala,” the video’s location added to its authenticity and impact.

In a conversation with Rolling Stone, Hanumankind reflected on the deeper message behind the video. He said, "If you want something, take that risk, man, or else it won’t happen. Even if you fail, it’s the act of doing that counts. For me, even if this video didn’t work out, I get to tell my grandchildren that I actually sat inside the Well of Death and did this."

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The Global Impact of "Big Dawgs"

"Big Dawgs" has not only been a massive commercial success but has also positioned Hanumankind as a trailblazer in the global music landscape. The song’s official logline on YouTube encapsulates its boldness,"Pushing culture baby, got that product you can’t measure."