For the first time in 126 years, an Indian appointed as global CEO of Bata

WION Web Team
NEW DELHI Published: Dec 01, 2020, 07.59 AM(IST)

Sandeep Kataria Photograph:( Twitter )

Story highlights

Kataria, who joined Bata India as CEO in 2017 had earlier worked with leading global firms such as Unilever, Yum Brands and Vodafone in India and Europe.

Bata, Swiss-domiciled multinational footwear and fashion accessory manufacturer on November 30 announced the appointment of Sandeep Kataria as CEO, effective immediately.

With this, Kataria becomes the first Indian to be elevated to the global CEO role of Bata in the company’s 126-year history. He takes over from Alexis Nasard, who is stepping down after almost five years in the role.

Kataria, who joined Bata India as CEO in 2017 had earlier worked with leading global firms such as Unilever, Yum Brands and Vodafone in India and Europe.

Commenting on the appointment, Bata India Ltd, Chairman Ashwini Windlass said, "Over the past few years, the India team has delivered exceptional growth in footwear volumes, revenues and profits, and has strengthened Bata's customer measures in a highly competitive footwear market. The Bata Group and Bata India both stand to benefit greatly from Sandeep's extensive experience.

Under Kataria's leadership, Bata India doubled its profits driven by double-digit topline growth, and sponsored some of the most ingenious campaigns, including 'Surprisingly Bata', that revamped Bata's image as a more vibrant and contemporary brand, targeted at younger consumers, the company said.

On his elevation, Kataria said, "I have been privileged to be part of Bata's success in India and I look forward to building further on our proud, 120-year history as shoemakers to the world."

He further said, "While 2020 has presented unique challenges, the appeal of our brands and the passion of our people provide every reason for confidence regarding our prospects in the years ahead.

(With inputs from agencies)

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