Coke bids adieu to 200 drink brands

WION Web Team New York, New York, United States of America Oct 23, 2020, 11.18 PM(IST) Oct 23, 2020, 11.30 PM(IST)

Coke Photograph:( Reuters )

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Coca-Cola has had a hard time during the pandemic because of restaurant closures.

Coca-Cola is planning to bid adieu to 200 brands, or half of its portfolio.

The beverage giant had earlier announced it would discontinue some drinks, like Tab, Zico and Odwalla. On Thursday, the company said it would get rid of 200 of them.

With this move, Coca-Cola wants to focus on its most profitable offerings, the company explained. Those include its core products like Coca-Cola Zero Sugar.

CEO James Quincey said the "hydration" category, with Dasani, Powerade, Vitamin Water and Zico, and other brands, will likely see more cuts.

Water and sports drink volumes fell 11% in the third quarter.

There's a stark difference between Coca-Cola's successful brands and its struggling ones, Quincey said over the summer.

Coca-Cola has had a hard time during the pandemic because of restaurant closures.

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