Yamaha unveils R15M in carbon fibre pattern graphic at INR 2.08 lacs

Yamaha Motor India, a prominent player in the two-wheeler industry, has introduced a new iteration of its popular 155cc motorcycle, the R15M. This latest variant has a distinctive Carbon Fibre Pattern graphic design and is priced at INR 2.08 lakh (ex-showroom Delhi).

The R15M, powered by a sophisticated 155cc liquid-cooled engine, represents a continuation of Yamaha's 'Call of the Blue' brand campaign, which emphasises the company's commitment to performance and style.

Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, offered his perspective on the launch, highlighting the enduring appeal of Yamaha motorcycles. In a company statement, he remarked, "Yamaha motorcycles are well known for their exhilarating performance, exciting agility and eye-catching sporty design."

Chihana stressed on the significance of the R15 model in Yamaha's lineup, saying, "Since its launch in 2008, the R15 has embodied class leading performance and has enabled numerous consumers in India to experience the joy of riding a SuperSport motorcycle with thoroughbred Yamaha Racing DNA."

This statement from Chihana not only emphasises the technical prowess of Yamaha's motorcycles but also touches on the emotional connection that riders develop with these machines. By referencing the R15's launch in 2008, he draws attention to the model's long-standing presence in the Indian market and its evolution over time to meet changing consumer preferences while maintaining its core DNA.

The introduction of the Carbon Fibre Pattern variant adds a new dimension to the R15M's appeal, likely targeting enthusiasts who appreciate both performance and aesthetic customisation. This move aligns with broader trends in the motorcycle industry, where manufacturers are increasingly offering visually distinctive variants to cater to diverse consumer tastes.

Yamaha has implemented a tiered pricing and distribution strategy for the new R15M variants. The R15M featuring the Carbon Fibre pattern is available exclusively through Yamaha Blue Square showrooms, the company's premium retail outlets, at a price point of INR 2.08 lakh (ex-showroom Delhi). This exclusivity may be aimed at enhancing the perceived value of the Carbon Fibre variant and providing a more personalized purchase experience for customers.

In contrast, an upgraded version of the R15M in Metallic Grey is offered at a slightly lower price point of INR 1,98,300 (ex-showroom Delhi). This variant is available through Yamaha's standard dealership network, potentially making it more accessible to a broader range of customers while still offering the core R15M experience.

The pricing strategy reflects Yamaha's attempt to segment its market, offering options that cater to different customer preferences and budgets within the same model line. By doing so, Yamaha aims to maximize the appeal of the R15M across various consumer segments, from enthusiasts seeking a premium, visually distinctive motorcycle to those prioritizing the model's performance characteristics at a slightly more affordable price point.