Hyundai Motor Company recently unveiled the Insteroid design concept as a custom version of its INSTER sub-compact electric vehicle (EV) that adopts a video game-inspired appearance with sporty character elements. The Insteroid functions as a "dream car" designed to generate excitement that will drive enhanced brand-consumer bonds for Hyundai.

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The concept's name which combines "Inster" and "Steroid" represents its enhanced performance design that expands upon the profitable Inster EV. The Inster launched in June 2024 achieved solid market success across Europe and Korean territories.

The Insteroid concept uses fun design aspects to enhance the emotional appeal of electric vehicles through its attractive features. The vehicle's distinctive personality results from each tiny element including steering controls and instrument display as well as rear spoiler and braking system.

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Teaser images show that the Insteroid displays a racing game design approach through its distinctive wheel arch air vents combined with 21-inch wheels along with a prominent rear spoiler supported by a diffuser. The Pixel LED signature system from Hyundai transports the vehicle into the realm of futuristic designs.

As a one-of-a-kind concept car, the Insteroid showcases the innovative vision of Hyundai Motor's design team. The Insteroid exists as a discontinuity in automotive production by uniting video game design principles with professional engineering components. A car materializes straight from digital landscapes into reality through this engineering accomplishment.

Through the Insteroid design Hyundai demonstrates its dedication to designing avant-garde vehicles which create immersive experiences with their products. Hyundai uses gaming elements as inspiration to reach the tech-focused audience under 30 years old. Hyundai Motor will present the complete version of the Insteroid to public audiences in early April 2025.