Published: Jul 16, 2026, 22:57 IST | Updated: Jul 16, 2026, 22:57 IST
Tamilaga Vettri Kazhagam (TVK) chief Vijay has crafted a revolutionary political template for Indian politicians, blending high-tech campaigning with a grassroots celebrity following. This "Thalapathy Template" is being closely studied across India for its focus on replacing traditional, chaotic public marketing with organized, data-driven voter targeting and modern technology.