Gravitas Plus: PM Modi's 'Wed in India' Push: A Trillion-Dollar Opportunity
Edited By WION Video Desk
Published: Dec 24, 2023, 03:10 IST | Updated: Dec 24, 2023, 03:10 IST
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With a staggering annual expenditure of nearly $130 billion, the Indian wedding industry is not just a celebration of love but also a trillion-dollar economic opportunity. PM Modi says that the Indian economy could take advantage of the international allure of the big, lavish Indian weddings by showcasing India as a premier wedding destination. On this episode of Gravitas Plus, we explore the economics behind India's booming wedding industry and how it has the potential to redefine the country's brand.
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