All about the snackification trend: Why smaller meals are winning over big ones
Edited By WION Video Desk
Published: Sep 03, 2026, 17:35 IST | Updated: Sep 03, 2026, 17:35 IST
Meals are getting smaller, and snacks are stepping in to fill the gap. Nearly 4 in 10 main meals now include a snack item, up from under a third in 2010, as busy schedules push people toward quicker, more convenient eating. But it's not just about speed, health-conscious consumers are choosing protein-packed, gut-friendly, better-for-you snacks over old-school junk food. Here's why "snackification" has quietly become one of the biggest shifts in how the world eats.
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