Apple cuts 200+ jobs across Siri and Vision Pro teams: Here’s what is changing
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Apple’s Siri and Vision Pro teams face major shake-up: What we know Photograph: (Reuters)
Apple is cutting more than 200 jobs across Siri, Vision Pro and related software teams. The company is largely shutting down its Vision Pro gaming team and reducing immersive-video work while reorganising Siri around a new AI architecture and shifting resources towards future devices.
Apple is cutting more than 200 jobs across its Siri and Vision Pro operations, in one of its clearest recent signs that the company is changing where it puts its resources. Around 100 positions are being eliminated from the Vision Pro organisation, while another 100 or so are being cut from Siri and related software teams, according to reports. The reshuffle is particularly significant because Apple is scaling back some Vision Pro projects while simultaneously reorganising teams working on its next generation of AI features.
Vision Pro gaming team largely shut down
The Vision Pro division is facing some of the biggest changes. Apple is reportedly largely shutting down a team dedicated to gaming features for the mixed-reality headset. The company is also reducing the team responsible for creating immersive video content. That does not mean Vision Pro is being abandoned. Instead, Apple is reportedly trying to align the product more closely with how people actually use it and where the company sees greater opportunities. Apple launched Vision Pro in 2024 as its entry into spatial computing, with a starting US price of $3,499. The headset combines eye tracking, hand gestures and voice controls with a three-dimensional interface. But the high price has made mass adoption difficult, while producing large amounts of immersive video is expensive. Apple now appears to be favouring a smaller amount of in-house content while relying more on outside companies.
Siri is being rebuilt for the AI era
The other major change is happening inside Siri. The cuts are reportedly linked to Apple's attempt to rebuild Siri's underlying technology rather than simply automate existing jobs. That means some existing positions are being removed while new roles are created around the company's updated AI architecture. Apple's Intelligent Systems Experience team, which works on AI features across its products, is also affected. The company said the changes are part of an effort to “evolve our business to deliver the best experiences for our users” and said new roles would be created as part of the restructuring.
Is AI really behind Apple's layoffs?
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Partly but not in the usual way. Unlike some technology companies that have directly linked job cuts to AI-driven efficiency, Apple's move appears to be more about changing priorities and reorganising teams. For Vision Pro, Apple is reportedly putting less emphasis on gaming and expensive immersive content. For Siri, it is moving towards a new AI architecture.
At the same time, Apple is reportedly exploring future products including smart glasses, while a new Vision Pro model is also expected further down the line. The message from Apple is therefore less about abandoning existing technology and more about deciding which version of its future deserves the most people and money.
