Battlegrounds Mobile India (BGMI) players will soon be able to interact with the Mahindra BE 6 electric SUV in the virtual gaming world. This comes after a landmark collaboration between Mahindra & Mahindra and Krafton India, offering an immersive experience of the electric vehicle to the tech-savvy consumers. Starting January 16, BGMI players will be able to experience the sporty BE 6 within the game, bringing more excitement to the virtual battleground. 

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Exclusive items inspired by BE 6

Players will also be able to unlock a range of exclusive items inspired by the BE 6 such as Suits like Quantum and Chrono Charge, and gameplay tools like Volt Tracer Gun, and Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, and SparkStrike Pan, among others. 

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Chance to win real BE 6

While there are virtual rewards galore, players will also get a chance to win some real-life prizes including the real Mahindra BE 6 e-SUV. There will be some special missions during the collaboration which the players can participate in by first completing the Mahindra BE 6 Exchange Centre missions to collect 'Nitro Wheel'. They can then redeem the 'Mahindra Event Crate' followed by creating a short video of 10 to 30 seconds showcasing the BE 6 in BGMI and posting it on Instagram or YouTube. 

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In order to qualify for the winning prizes, players will need to tag BGMI’s and Mahindra Electric's official social media accounts on their posts and use the hashtags #BGMIxMahindra and #UnleashTheCharge. At the end of the virtual mission, one lucky player will  drive home the electric Mahindra BE 6 SUV. 

The Mahindra BE 6 has been built on the company's in-house INGLO architecture and powered by MAIA - Mahindra's in-house AI architecture. It was launched in November last year alongside the XEV 9e electric SUV. It has been launched at introductory starting prices of INR 18.90 lakh (ex-showroom). Commenting on the partnership, Veejay Nakra, President - Automotive Sector, Mahindra & Mahindra Ltd., and Joint Managing Director, Mahindra Electric Automobile Limited said, "Our collaboration with Krafton India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences.”

(Note: Interested players must read terms and conditions of the mission on the official channels of both the partners).