New Delhi

Eicher Motors, the parent company of Royal Enfield, has announced a significant recall initiative for a specific batch of motorcycles manufactured between November 2022 and March 2023. This precautionary measure has been implemented due to concerns regarding the performance of the rear and/or side reflectors on these vehicles. The company disclosed this information through official filings with the stock exchange, demonstrating their commitment to transparency and consumer safety.

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The root for this recall stems from the possibility that the affected motorcycles may not meet the required reflective performance standards. Specifically, there are concerns that the reflective quality of these components might be subpar, potentially compromising visibility and safety. While Eicher Motors has emphasized that this issue has only been detected in a very small sample of motorcycles, they have chosen to take a comprehensive approach to address the problem.

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In a consumer-friendly move, Eicher Motors has committed to replacing the reflectors on all motorcycles produced within the specified timeframe at no cost to the owners. This replacement program will be implemented across all markets where Royal Enfield motorcycles are sold, underscoring the global nature of the company's operations and its dedication to maintaining consistent quality standards worldwide.

The recall process will be executed in a strategic, phased manner. Initially, the focus will be on markets in South Korea, the United States, and Canada. Subsequently, the recall will extend to other significant markets including India, Brazil, Latin America, Europe, and the United Kingdom. This methodical approach allows Royal Enfield to manage the logistical challenges associated with a large-scale recall efficiently.

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To facilitate this process, Royal Enfield's service teams will proactively reach out to customers whose motorcycles are affected by the recall. The company has assured that the replacement procedure for the side and rear reflectors is relatively straightforward, estimating that it will take approximately 15 minutes to complete. This quick turnaround time is designed to minimize inconvenience to Royal Enfield owners.

In their statement, Eicher Motors emphasized the rigorous testing procedures that all Royal Enfield motorcycles undergo, adhering to global validation standards for quality and durability. The company reiterated its unwavering commitment to rider safety, stating, "The safety of our riders is of prime importance to us at Royal Enfield and we are deeply committed to the duty of care to all our customers."