Disney gambles on free cricket to turn the tables in India streaming war
Edited By WION Video Desk
Published: Aug 30, 2023, 06:50 IST | Updated: Aug 30, 2023, 06:50 IST
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Walt Disney (DIS.N) is attempting to revive the fortunes of its streaming business in India by offering free cricket on smartphones, betting that the strategy will boost advertising revenue and offset the impact of a subscriber exodus.
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