WION Iconic Tourism Summit: 'Value-based sustainable tourism is need of the hour'
Edited By WION Video Desk
Published: Sep 23, 2026, 14:05 IST | Updated: Sep 23, 2026, 14:05 IST
Union Tourism Minister Gajendra Singh Shekhawat said experiential travel is emerging as the next major tourism trend, with social media and AI increasingly shaping how travellers discover destinations. He stressed that technology cannot replace the human touch in travel and urged stakeholders to ensure visitors have positive experiences, warning that a single bad experience can shape perceptions of an entire destination.
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