Apple TV+ is reportedly losing over $1 billion annually, despite spending more than $5 billion a year on content since its 2019 launch. In 2023, Apple cut content investments by $500 million, signaling a shift in strategy. With an estimated 40.4 million subscribers at the end of 2024, Apple TV+ lags far behind competitors like Netflix, which leads the industry with 301.6 million users. This is followed by Disney+ at 124.6 million and Warner Bros Discovery at 116.9 million.

Future of streaming: Ads, bundles & gaming

Oscar winners Alfonso Cuaron and Cate Blanchett say their new television show Disclaimer is woven around characters that challenge audiences to suspend their judgment.

Secrets and speedy thumbs as Blanchett and Cuaron team up for Disclaimer TV series

This is a reunion that most fans have been eagerly waiting for. Hollywood heavyweights George Clooney and Brad Pitt are going to share screen space together after a gap of 16 years.

Wolfs trailer: Brad Pitt and George Clooney reunite on screen after 16 long years for this comedy-thriller

It’s not what we think after all! Tom Holland is not going for a year-long break but has already completed 80 per cent of it. In a new interview, the Spider-Man actor revealed that he’s already through eight months of his year-long break amid not-so-great reviews of The Crowded Room, his latest outing.

Tom Holland has already completed eight months of his one-year-long acting break

It's a moment of glory for Adarsh Gourav. The young actor's new project is a dystopian sci-fi co-starring Meryl Streep, Kit Harington, Edward Norton, Forest Whitaker, Tobey Maguire, Gemma Chan, and Sienna Miller and called Extrapolations.

Adarsh Gourav shares the trailer of Extrapolations co-starring Meryl Streep, Kit Harington

First look of thriller series ‘Liaison’ was released by Apple TV+. It is a six episode thriller starring Vincent Cassel and Eva Green in the first French and English multi-language Apple Original series.

Apple TV+ shares first look of thriller series 'Liaison'

Jake Gyllenhaal is in talks to star in ‘Presumed Innocent’, an Apple TV+ limited series. Based on 1987 novel of the same by Scott Turow, it tells the story of a murder that creates chaos at the Chicago Prosecuting Attorneys’ office when one of its own is suspected of the crime, and explores obsession, sex, politics and the power and limits of love, as the accused fights to hold his family and marriage together.

Jake Gyllenhaal to make TV debut with Apple TV+ limited series 'Presumed Innocent'

The Internationally best selling novel 'Shantaram' by Australian author Gregory David Roberts has been adapted into a web series by Apple TV+. Australian platform has released the first look of its upcoming original drama series starring Charlie Hunnam.

'Shantaram': Journey from Novel to Apple TV+ Original

American actor father and son duo Kurt Russell and Wyatt Russell are the latest additions to the cast of AppleTV+ and Legendary’s upcoming live-action television series about Godzilla and the Titans.

Kurt Russell collaborates with son Wyatt Russell for Apple TV's 'Godzilla and the Titans' live-action series

Apple TV+ has announced a series on the life of automaker Enzo Ferrari, which will come from the creator of the hit BBC show ‘Peaky Blinders’, Steven Knight. The series will be directed by Stefano Sollima of 'Without Remorse,' with Lorenzo Mieli and Paolo Sorrentino serving as executive producers.

Apple TV+ announces drama series 'Ferrari' from the makers of 'Peaky Blinders'

A trailer for the third season of Apple TV+'s science-fiction fantasy drama series 'See' is here. Season 3 will be the final season of the Jason Momoa-fronted show.

'See' season 3 trailer teases an explosive conclusion to Jason Momoa-led sci-fi series

Apple TV+ is coming up with a six-episode limited series called 'The Big Cigar' starring actors Alessandro Nivola and Andre Holland. The series will chronicle the tale of Black Panther leader Huey P.

Alessandro Nivola to co-star with Andre Holland in Apple TV’s comedy 'The Big Cigar'

From Stranger Things 4 to Inventing Anna: Best OTT shows of 2022

Apple TV+ on Wednesday released the trailer of its limited series ‘Black Bird’, which will feature late actor Ray Liotta in his last screen appearance. The six-episode original drama is a psychological thriller that will premiere on July 8 globally on Apple TV+.

Ray Liotta's final performance as a cop in Apple TV+ drama Black Bird: Watch trailer

Nearly 15 years after the iPhone sparked the smartphone revolution, Apple is assembling the pieces for what it hopes will become its next business-altering device: a headset that blends the digital world with the real one.

Apple starts connecting the dots for its next big thing

Apple has cancelled 'Mr. Corman' after a single season. The show created by Joseph Gordon-Levitt has been cancelled by the streamer after just one season. The show premiered on August 6 and opened with mostly solid reviews, but as per sources, 'Mr Corman's audience fell short of some of Apple TV+’s other comedies.

Joseph Gordon-Levitt’s ‘Mr. Corman’ cancelled by Apple TV+ after one season

Science-fiction author Arthur Clarke once decreed that any sufficiently advanced technology is indistinguishable from magic. At the core of “Foundation,” the Apple TV+ series based on the novels of Isaac Asimov, is a similar idea: that any sufficiently advanced math is indistinguishable from prophecy.

Review: The math of ‘Foundation’ doesn’t add up

Hollywood megastars Jennifer Aniston and Reese Witherspoon have returned as newsroom anchors Alex Levy and Bradley Jackson respectively in the second season of 'The Morning Show' on Apple TV+.

Jennifer Aniston, Reese Witherspoon spill secrets on the latest season of 'The Morning Show'

This year marks the 20th anniversary of the deadly twin-tower attacks in America, the 9/11 terrorist attacks. Now, streaming services around the world are releasing a total of 17 documentaries on the horrific attack on American soil in a bid to commemorate the 20th anniversary of this tragedy.

9/11 attacks: 17 new documentaries to watch to commemorate the 20th anniversary

In the newly released trailer for Apple TV+ series, ‘The Me You Can’t See’ featuring Prince Harry and Meghan Markle, the two look emotional in the mental health documentary series with Oprah Winfrey.

Trailer for Prince Harry and Oprah Winfrey docu series on mental health released

Apple TV+ unveiled the trailer for its upcoming limited series ‘Lisey’s Story’. It is based on the best-selling novel, and is adapted and written by author Stephen King.

Watch: Apple TV+ reveals Stephen King's limited series ‘Lisey’s Story’

Apple TV+ free trial subscription - Apple TV+ may not be a direct competitor of likes of Netflix, Amazon Prime etc. but it has carved a niche and some of its shows are getting rave reviews.

Apple TV+ Subscription: Free trial will now last longer

Apple has now set the release date for its highly anticipated documentary about music star Billie Eilish. Titled ‘Billie Eilish: The World’s a Little Blurry’ will premiere in theaters and on Apple TV+ in February.

Apple announces streaming, theatrical release for Billie Eilish documentary

Veteran actor Tom Hanks much-anticipated movie 'Greyhound' is set to make its global debut on July 10 and will premiere on Apple TV Plus, reported a news agency.

Tom Hanks WWII drama film 'Greyhound' set for July release on Apple TV+

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