Apple on Tuesday launched a smartphone-generation credit card in the US and moved closer to hitting the hot streaming television market with a new subscription service.

Apple on Tuesday launched a smartphone-generation credit card in the US and moved closer to hitting the hot streaming television market with a new subscription service. The moves come as Apple shifts to emphasize digital content and other services to offset a pullback in the once-sizzling smartphone market. Arrival of an Apple Card tailored particularly for iPhone fans came with reports that the technology titan is keen to launch its TV+ streaming service before Disney goes live with a rival in November. Apple TV+ will debut with a small selection of original content and a possible subscription price of $9.99, Bloomberg reported, citing people familiar with the matter. The price would be more than that charged by powerhouse players Netflix and Amazon Prime as well as the announced subscription cost of a Disney+ service to launch on November 12. California-based Apple did not immediately respond to a request for comment about TV+. Spending on shows Apple has reportedly allocated more than $6 billion for TV+ original shows, a small number of which would be available when the service goes live. Ads for "The Morning Show" starring Jennifer Aniston, Reese Witherspoon and Steve Carrell began appearing on Twitter. The show was described as "a high-stakes drama that pulls back the curtain on the morning news" coming this fall to those with Apple TV+ subscriptions. With Hollywood stars galore, Apple in March unveiled streaming video plans along with news and game subscription offerings as part of an effort to shift its focus to digital content and services to break free of its reliance on iPhone sales. The Apple TV+ service, an on-demand, ad-free subscription service, will launch this year in 100 countries, the company said at the event. "We feel we can contribute something important to our culture and to our society through great storytelling," Apple chief executive Tim Cook said when the service was announced. Apple revealed only a few of the programs in the works but announced collaborations with celebrities on both sides of the camera including Octavia Spencer, J.J. Abrams, Jason Momoa and M. Night Shyamalan. The new content will be available on an upgraded Apple TV app, which will be on smart television sets and third-party platforms including Roku and Amazon's Fire TV. Apple will also allow consumers to subscribe to third-party services like HBO and Starz from the same application. Creative Strategies analyst Carolina Milanesi expected Apple TV+ to be more of a channel at its streaming video service, similar to an HBO, than to be a "one-stop-shop" that would stand alone. Games and Cards Apple is aiming to leverage its position with some 900 million people worldwide who use at least one of its devices. The company has announced plans to launch a new game subscription service called Apple Arcade internationally later this year. "Apple Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service," Apple said in a statement. The Apple credit card that became available on Tuesday in a partnership with Goldman Sachs was integrated with Apple Pay. Those signing up will get a physical card and one for a digital wallet, with the two companies pledging to refrain from sharing or selling data to third parties for marketing and advertising. Apple Card features that could shake up the credit card industry include not charging fees, giving users cash back on purchases, and providing tools for people to better manage their debt. "Apple Card delivers new experiences only possible with the power of iPhone," the company said in an online post. The card uses machine learning and mapping capabilities to let users keep track of spending, and provides payment options showing interest costs of various options.

Apple debuts credit card as it readies TV+ launch

<a href="https://www.wionews.com/world/apple-includes-300-magazines-in-subscription-news-service-205608">Apple unveiled</a> a new streaming-video service with original TV-series content called Apple TV+ on Monday, aiming to join the audiovisual streaming market mainly dominated by Netflix, Hulu and Amazon.

The tech giant's presentation of its new product was made by film director Steven Spielberg - who announced that he will produce content for Apple TV+ - along with other celebrities such as Reese Witherspoon, Jennifer Aniston, Steve Carell and Jason Momoa.

Apple TV+ will be available in more than 100 countries starting this fall, it will not include ads and - so far - the company has not announced what will its price be.

The company also unveiled another streaming service called Apple TV Channels, which includes programming from Epix, HBO, Showtime, and Starz, among others, in addition to the traditional subscription channels in the US market.

On the consumer finance front, Apple is partnering with Goldman Sachs to market its own credit card - the Apple Card - which will have both physical and digital versions and will not charge fees of any kind.

To get the card, users must request it through their iPhone's digital wallet, also known as the Apple Wallet.

In addition to Goldman Sachs, the company run by Tim Cook also reached an agreement with Mastercard to carry out the payment process.

The card can be used at any establishment that accepts the company's payment system Apple Pay and will offset all purchases with 2 per cent cashback - 3 per cent in the case of purchasing Apple products - when using the digital version and 1 per cent when using the physical card.

The tech giant also introduced a new news service, Apple News+, the main novelty of which is the addition of magazine articles, something that the currently available free Apple News service does not provide.

"Magazines are iconic and a part of our culture ... all of these magazines come to life in an all-new service that we call Apple News+," Cook, CEO of the Cupertino, California-based tech giant, said during the presentation of the new subscription-based news service.

News+ will allow users to access articles from 300 different magazines, including National Geographic, Time, Vogue, People, Popular Science, Billboard, The New Yorker, Sports Illustrated, Fortune, TechCrunch and New York Magazine.

In addition to magazines, subscribers will also be able to access paid articles from two major US newspapers - The Wall Street Journal and The Los Angeles Times - but not those from The New York Times and The Washington Post, the latter of which is owned by Amazon CEO Jeff Bezos.

One of the elements that were emphasized by the tech giant's executives was the "respect" that the new service has for the privacy of its online users, given that it does not collect data on what readers are consuming or allow advertisers to monitor people's habits, the executives said.

Such comments were made in reference to Facebook and Google, Apple's main competitors, who have been harshly criticized in recent months for their management of data collected from users.

Apple News+ is available as of Monday in English and French in the United States and Canada for $9.99 per month, with the first month free, and it will expand into the European and Australian markets this year. A single subscription can be used by several members of the same family.

Apple unveiled a new streaming-video service with original TV-series content called Apple TV+ on Monday, aiming to join the audiovisual streaming market mainly dominated by Netflix, Hulu and Amazon.

Apple unveiled a new streaming-video service with original TV-series content called Apple TV+ on Monday, aiming to join the audiovisual streaming market mainly dominated by Netflix, Hulu and Amazon. The tech giant's presentation of its new product was made by film director Steven Spielberg - who announced that he will produce content for Apple TV+ - along with other celebrities such as Reese Witherspoon, Jennifer Aniston, Steve Carell and Jason Momoa. Apple TV+ will be available in more than 100 countries starting this fall, it will not include ads and - so far - the company has not announced what will its price be. The company also unveiled another streaming service called Apple TV Channels, which includes programming from Epix, HBO, Showtime, and Starz, among others, in addition to the traditional subscription channels in the US market. On the consumer finance front, Apple is partnering with Goldman Sachs to market its own credit card - the Apple Card - which will have both physical and digital versions and will not charge fees of any kind. To get the card, users must request it through their iPhone's digital wallet, also known as the Apple Wallet. In addition to Goldman Sachs, the company run by Tim Cook also reached an agreement with Mastercard to carry out the payment process. The card can be used at any establishment that accepts the company's payment system Apple Pay and will offset all purchases with 2 per cent cashback - 3 per cent in the case of purchasing Apple products - when using the digital version and 1 per cent when using the physical card. The tech giant also introduced a new news service, Apple News+, the main novelty of which is the addition of magazine articles, something that the currently available free Apple News service does not provide. "Magazines are iconic and a part of our culture ... all of these magazines come to life in an all-new service that we call Apple News+," Cook, CEO of the Cupertino, California-based tech giant, said during the presentation of the new subscription-based news service. News+ will allow users to access articles from 300 different magazines, including National Geographic, Time, Vogue, People, Popular Science, Billboard, The New Yorker, Sports Illustrated, Fortune, TechCrunch and New York Magazine. In addition to magazines, subscribers will also be able to access paid articles from two major US newspapers - The Wall Street Journal and The Los Angeles Times - but not those from The New York Times and The Washington Post, the latter of which is owned by Amazon CEO Jeff Bezos. One of the elements that were emphasized by the tech giant's executives was the "respect" that the new service has for the privacy of its online users, given that it does not collect data on what readers are consuming or allow advertisers to monitor people's habits, the executives said. Such comments were made in reference to Facebook and Google, Apple's main competitors, who have been harshly criticized in recent months for their management of data collected from users. Apple News+ is available as of Monday in English and French in the United States and Canada for $9.99 per month, with the first month free, and it will expand into the European and Australian markets this year. A single subscription can be used by several members of the same family.

Apple starts streaming service to take on Netflix, Amazon

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Apple debuts credit card as it readies TV+ launch

Apple starts streaming service to take on Netflix, Amazon