Published: Aug 23, 2023, 06:50 IST | Updated: Aug 23, 2023, 06:50 IST
What began as a whirlwind success, crossing over 100 million users within five days of its launch has now hit a stumbling block with a significant drop in user engagement. We delve into the fascinating story of threads, the fastest-growing app ever that's now facing challenges in retaining its audience.