The growing popularity of 'de-influencing'
Edited By WION Video Desk
Published: Jun 16, 2023, 06:30 IST | Updated: Jun 16, 2023, 06:30 IST
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In times of high consumerism you must be familiar with the term influencer culture it's a marketing phenomenon that took over social media and went viral a few years ago. Recently, several brand promoters and social media platforms celebrities have taken a U-turn and now indulge in a new form of influence-driven marketing called de-influencing. Keep watching to know more.
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